Raw Feed & Search

Should you operate your digital signage network in-house or outsource the operation? (DSConnection)

On what basis should a network owner/operator make the decision to operate the network in-house or outsource the operation? This week’s question is answered by members of the DSE Advisory Board INDUSTRY CONSULTANTS COUNCIL “To me, this comes down to a financial evaluation, based on the size of the owner’s organization. […]

digitalsignageconnection.com
Mon, Apr 11, 2016 at 2:50 PM

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The circle of victims of the digital signage software troll T-Rex is expanding (Billboard Insider)

Insider has written before about T-Rex lawsuits against digital billboard companies relating to patent infringement. Daktronics, Formetco and Watchfire have settled with T-Rex so their customers are not at risk. T-Rex has been expanding its litigation net to include non-billboard operators of digital sign networks. […]

billboardinsider.com
Mon, Apr 11, 2016 at 2:37 PM

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Neuroscience tags the OOH advertising sweet spot (Media Online)

Murphy is a marketing and marketing services executive for Primedia Outdoor. To back up this claim, Murphy cites the results of neurological research presented at the FEPE conference by Brendan Cook of Australian out of home company OOH!. […]

themediaonline.co.za
Mon, Apr 11, 2016 at 7:50 AM

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Fulton Center Deploys Largest Digital Signage Network in a Single U.S. Transportation Hub (DSConnection)

Opening in November 2014, the Fulton Center is the largest integrated digital signage network in a single transportation hub in the United States. The network synchronizes 44LCD video walls, totaling more than 1,200 square feet and nine locations of LED, totalingmore than 2,100 square feet. […]

digitalsignageconnection.com
Mon, Apr 11, 2016 at 1:08 AM

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Examples of successful digital signage in hotels (Mvix)

As travelers get more tech-savvy, hotels need to expand their amenities to include digital offerings that improve the guest experience. […]

mvixdigitalsignage.com
Mon, Apr 11, 2016 at 1:07 AM

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Las Vegas Targets Tourists with Cannabis Billboards (Cannabis Now Mag)

Inyo Fine Cannabis in unincorporated Clark County boasts “the biggest cannabis sign in the world,” the company’s partner Greta Carter said. According to regulation, cannabis billboards in Nevada must be 2,000 feet away from the nearest school. The tourists have been coming in droves. […]

cannabisnowmagazine.com
Sun, Apr 10, 2016 at 12:03 AM

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Digital signage-based poll asks, Clinton or Trump? Respondents say ‘Other’ (DSToday)

A recent digital signage-based political poll conducted by EYE Play in bars, clubs and high-energy venues across the U.S. shows that in a Donald Trump versus Hillary Clinton race, 40 percent of people would rather cast a ballot for an independent, unknown or other candidate. Clinton trailed Trump by approximately 6 percentage points in the poll. […]

digitalsignagetoday.com
Fri, Apr 8, 2016 at 4:17 PM

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Is there a future for traditional sign shops in the face of digital signage? (DSToday)

What is the future of traditional sign shops in the face of digital signage? Are there any digital signage opportunities for sign shops in this dynamic signage market that's projected to swell to $20 billion by 2020? First of all, $20 billion is quite impressive, considering that the digital signage market as we know it today is only about 10 years old. […]

digitalsignagetoday.com
Fri, Apr 8, 2016 at 4:12 PM

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BS Alert from 16:9: The Crowd Now Reviewing Digital Signage Software, Mostly Using Martian

When Google Alerts popped up a press release this morning celebrating “NAVORI QL PROFESSIONAL AWARDED BEST DIGITAL SIGNAGE SOFTWARE ON CROWDREVIEWS.COM,” I was fairly amazed the Navori guys would make hay over an award from a highly dubious crowd-sourced review site. But they didn’t. The news release was generated by the highly dubious review site. […]

sixteen-nine.net
Fri, Apr 8, 2016 at 10:42 AM

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16:9: Are Retail Designers & Architects Not Feeling The In-Store Digital Thing?

There’s a really good blog on retail design I monitor through its regular tweets – with me looking mostly for featured projects that use digital displays in the design. I’ve been watching the feed for many weeks now – and seen scores of projects pop up, from around the world – and almost none of them have digital displays in them. […]

sixteen-nine.net
Fri, Apr 8, 2016 at 9:51 AM

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Posterscope USA, Lamar Advertising Debut Vehicle Recognition Technology in Digital OOH Campaign for Chevy Malibu (PRWeb)

Out-of-Home communications specialist Posterscope USA, together with OOH ad operator Lamar Advertising Company, has unveiled a new outdoor campaign for the 2016 Chevrolet Malibu launch using vehicle recognition technology that can identify certain types of vehicles and generate dynamic, customized messages to drivers of those vehicles on digital billboards. […]

prweb.com
Thu, Apr 7, 2016 at 6:43 PM

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Audi uses DOOH ads in its campaign at Vancouver airport (Luxury Daily)

German automaker Audi is the first brand to break in a series of new digital video walls at Vancouver International Airport. Installed by Astral Out of Home, the LED screens are located in the Canadian airport’s domestic terminal. With this exclusive placement, Audi is likely to catch the attention of some of the 20 million travelers’ who pass through the airport each year. […]

luxurydaily.com
Thu, Apr 7, 2016 at 6:43 PM

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16:9: Are Your 4K Players Really True 4K?

Guest Post: John C. Wang, IAdea At every recent digital signage trade show, 4K or UHD (ultra-high resolution) has been a heavily promoted feature for next-gen displays. Research firm IHS recorded 95% year-over-year growth in 4K screen shipment in 2015. […]

sixteen-nine.net
Thu, Apr 7, 2016 at 6:41 PM

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Use of LED Display Screens in Outdoor (MindSpace)

Now that we are entering towards the futuristic phase and the advancement of technology, the trend for outdoor LED display has started to rule this advertising age. LED Display with audio and video capabilities have set high standards in the field of advertising. […]

mindspacedigitalsignage.wordpress.com
Thu, Apr 7, 2016 at 6:40 PM

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Digital Signage in Restaurants (ADI Global)

Thanks to the hundreds of practical applications for digital signage, there can be no doubt that the market is set to catch fire in the near future. Rising public concern for transparency in the nutritional value and quality of the food we consume in restaurants and fast food locations seems to be throwing sparks on this powder keg. […]

blog.adiglobal.us
Thu, Apr 7, 2016 at 6:37 PM

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