Last year, to enable automated trading, we witnessed the first steps towards the launch of a 10-digit code for every UK outdoor advertising frame. This was met with much fanfare from the industry, proclaiming it a new era in programmatic ready to transform the out of home (OOH) market. […]
Ubiquitous connectivity and steady streams of relevant, real-time online data are changing the game for out-of-home advertising companies and brands. […]
One of the intriguing new trends in retail is Dynamic Pricing - the practice of increasing pricing based on supply and demand, which can happen throughout the week or even throughout the day. Other organizations take it a step further by addressing this concept as pricing elasticity and how much a consumer would be willing to pay for what they feel they need. […]
Unilever-owned Dove installed a weather-sensitive digital billboard in Times Square, New York, in April to promote its body wash, according to a report published by The Drum. The billboard used accurate weather data and rain sensors to activate creative in real time, creating a contextually relevant advertising campaign. […]
By Ken Klein, EVP-Government Affairs, OAAA. I ran into a policy analyst (April 27) for the huge AAA auto club based in southern California. […]
The 2015 Social Media Marketing Industry Report highlights a stats to back me up: Only 45% of Facebook marketers feel their efforts are effective. Only 42% of marketers believe they can accurately measure their social media results. Social media’s perceived benefits are increased exposure (90%), more traffic (77%) and growing loyalty with fans (69%). […]
Exterion Media, Proxama and Mapway launch UK’s largest iBeacon consumer transport experience on London buses. […]
The Digital Signage Summit Europe, presented by DSF Europe, is taking place on the 23rd and 24th of June. During the two day conference, attendees can expect a programme packed full with interesting and innovative lectures and panel discussions. The details regarding the first of the DSS EUROPE 2016’s high-profile speakers are just now being released. […]
Clear Channel’s super premium digital brand, Storm, has unveiled their first site in Leeds, Storm The Mile. Storm The Mile, which is Storm’s fourth site outside London following the launch of Storm Mancunian Junction in Manchester last month, becomes the latest landscape screen to join Storm’s expanding nationwide portfolio. […]
While Director Zack Snyder’s latest comic book CGI fest, the long-awaited Batman vs. Superman: Dawn of Justice, continues to nurse its wounds from lukewarm critical reviews and an embarrassing box-office drop-off following opening weekend, DC Comics and Posterscope have not lost optimism concerning the film’s European reception. […]
The shift from manual and inefficient ad buying practices to automated and data-driven ones is a no-brainer. There’s little doubt that automation will play an ever-larger role in advertising. Yet ad tech in 2016 is a victim of its own success. […]
Part of the Wildstone designed City Suite portfolio of digital sites, City Icon was launched last week with PA consulting as part of their exterior domination at LCY, also including a special build on our Welcome Site. […]
It can be exhausting to travel by subway, especially when you work in advertising. Subways are home to some of the grabbiest, ugliest creative in all of existence, often in multiples. To wit: Yesterday, while stepping out of the Paris Métro, I saw a billboard for the Chatons d'Or, or The Golden Kitten, a new tongue-in-cheek ad awards show. […]
MONTRÉAL - Astral Out of Home, a division of Bell Media, will install 20 digital faces on Réseau de transport de la Capitale (RTC) transit shelters by June 30, 2016. […]
Out of home advertising professionals gathered last week in Boca Raton, FL for the TAB/OAAA “ BIG Picture” conference. It was Grand Visual’s 3rd year attending, and it was heartening to see digital, data and technology taking centre stage. Ben & Neil have shared their highlights from this years event. […]
