NEW YORK -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in the U.S., today announced that over 200 local businesses across the country are utilizing the OUTFRONT Mobile Network. […]
Through the use of cameras placed just above the electronic billboard, or in some cases embedded within the screen itself, and combined with facial-recognition software, the screens are now watching you back. What types of information do these DOOH screens gather? How is this information being leveraged to optimize marketing campaigns? […]
NBC Olympics, a division of the NBC Sports Group, has selected Leyard to provide fine pitch LED video wall solutions for its production of the Games of the XXXI Olympiad, which take place in Rio de Janeiro, Brazil, from August 5 - August 21. […]
Sign & Digital UK, the U.K. trade exhibition for the sign making, display solutions and digital printing industry, today announced the launch of a new Digital Signage Theatre ahead of its 2016 show. Sign & Digital UK returns to the NEC Birmingham next week from April 19-21. […]
Restaurant owners sometimes shy away from digital signage because of the upfront costs, but in the long run, digital displays might prove to be more affordable for most restaurants, particularly because of the value-add they offer to the business. […]
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While many display companies known for their outdoor LEDs are coming inside with indoor LED products, Atlanta-based NanoLumens is going in the opposite direction, introducing new outdoor LED displays. The company – best known for changing up the indoor LED market with skinny, lightweight and flexible products – has introduced something called the Outdoor Gallery series. […]
Formerly known as CBS Outdoor Americas Inc., OUTFRONT began operating as a REIT in July 2014 following its spin-off from CBS Corp. Today, its portfolio includes approximately 57,000 billboard faces and 316,000 transit displays across the United States. Around 70 percent of the company’s revenues are derived from billboards, and 30 percent come from transit. […]
Lamar Advertising Company (Nasdaq: LAMR) is proud to announce a partnership with Recycle Across America (RAA), a nonprofit organization that provides standardized recycling bin labels to businesses, municipalities and schools nationwide, to make it easier for society to begin to recycle right. The partnership will create a world’s first with out-of-home advertising. […]
Here’s a nice example of simple, but visually interesting visualized data being done at Yorkdale, which is very arguably the ritziest shopping mall in Canada. Cineplex Digital Solutions works with the Toronto mall and its parent company, Oxford Properties, on the digital screens around the various shopping centres aOxford has across the country. […]
NEW YORK, April 13, 2016 – The Digital Place Based Advertising Association (DPAA) announced today that Peoplecount, an award winning research firm and innovative third-party supplier of audited out-of-home circulation data, has joined the association. DPAA members help brands effectively connect to consumers on-the-go at targeted locations. […]
“We are embarking on this ambitious world first with unanimous industry support and obvious interest from home and abroad. We learned a lot from building our audience measurement system MOVE and the ATP will build on this success. […]
One woman’s drive to get a billboard message critical of Islam removed from her hometown is picking up steam but so far the billboard advertiser and the company that rented him the space are standing their ground. A billboard in St. Augustine Beach, Florida, popped up last week with the message “Islam Bloody Islam: DOOMED BY ITS DOCTRINE! […]
I asked five well-known industry professionals who use the latest tech innovations in out of home (OOH) ad campaigns about the state of programmatic in OOH. […]
With the onslaught of social media, online purchasing and mobile apps, consumers are being bombarded by marketing messages more than ever before. It is estimated that the average consumer is bombarded with nearly 3,000 marketing messages per day! It’s no wonder that it can be difficult for any retailer to break through the clutter and communicate effectively with a customer. […]
