Out of Home advertising in the Republic of Ireland experienced double digit growth in the first quarter of 2016 according to the latest Posterwatch market report published by OOH specialist company PML Group. Specifically, PML Group reports a 15% increase in the value of the market, compared to the same period in 2015. […]
Winter months are usually bad news for the out of home (OOH) industry due to lack of light, but Adshel is using the colder weather to promote the benefits of digital and illuminated panels. The outdoor company claims that 32% of an advertiser's daily audience can be missed out during the non-daylight savings period given it is darker during peak evening commutes. […]
Drivers along a busy Chicago-area tollway may have recently noticed a large digital billboard that seems to be talking directly to them. It is. Launched last month here as well as in Dallas and New Jersey, the eerily Orwellian outdoor campaign for Chevy Malibu uses vehicle recognition technology to identify competing midsize sedans and instantly display ads aimed at their drivers. […]
JCDecaux becomes the leading outdoor advertising company in Africa now that the acquisition of Continental Outdoor Media in South Africa has been finalised, giving it a footprint in 14 countries. […]
In 2007, 91 percent of adults in the United States reported keeping their mobile devices within arm's reach at all times. Nine years and numerous mobile device updates later, I'd wager that percentage is even closer to 100 today. […]
BOZEMAN, Mont. (AP) — Transportation officials will decide whether to add digital billboard restrictions to outdoor advertising rules. The Bozeman Daily Chronicle reports (http://bit.ly/22FqhRH) amended rules would allow digital billboards along highways while setting standards for message duration, transition and lighting. […]
According to a new Nielsen study, sponsored by Clear Channel Outdoor, airports are an ideal environment for top brands to advertise in. The study showed that nearly 60 percent of business and leisure travelers believe that advertising in airports is an indicator of high-quality brands and products. […]
For brick-and-mortar retailers, the conversation around digital signage in retail has become progressively more enthusiastic. Retailers who haven’t yet deployed digital displays probably had good reason to take time to watch the market mature. However, recent developments should prompt those retailers still holding out on digital signage to reconsider. […]
Retail has generated one quarter of all digital signage revenues. Customer engagement, marketing and ambient installations become more and more common not only in most high-street retailers, but also in small and medium businesses. Banking is also a very interesting target market. […]
The IAB Digital Out-of-Home Task Force is pleased to have you at our breakfast conversation sharing emerging technologies driving innovation in the DOOH marketplace. Join fellow industry leaders and strategists for an insightful discussion with an open forum Q&A. […]
Dating site Match.com is pulling an ad campaign after receiving a barrage of complaints for suggesting red hair and freckles are “imperfections.” The posters, which sprung up in London tube and train stations Monday, featured a freckly red-haired girl with the caption: “If you don’t like your imperfections, someone else will. […]
Out of home advertising specialist Posterscope and its sister agency, experiential firm psLIVE, have created a cross company division to help brands pursue projects that merge both societal and commercial benefits. The Urban Partnerships division aims to work with brands to create engaging out of home campaigns focused on spreading social good and providing real benefits to communities. […]
Lately, Franken’s been in the news for asking billboard giant Clear Channel Outdoor and tech darling Oculus Rift what, exactly, they’ve been doing with personal data they’re pulling in via their latest innovations. […]
This graphic displays the share of OOH ad revenue going on digital OOH ads in the United Kingdom from 2011 to 2015. In 2015 the share was 31 percent. […]
One industry report predicts the year-on-year growth in global advertising spend to hit 4.7 per cent in 2016. Last year, out-of-home advertising (OOH) overtook the magazine sector’s share of the market for the first time, and revenue is expected to continue to grow healthily, by 4.3 per cent in 2016. The following five trends will have the most impact on the OOH market in 2016. […]
