This is the new Christian Dior flagship store in San Francisco, which has a two-level video wall bisected by a set of stairs. The side wall mirrors amplify the visuals. The shop at 185 Post Street, in the Union Square district, is a historic building that has had its corner facade encapsulated by a translucent glass curtain. […]
Out-of-home advertising continues its recent quest to make the outdoors a better place to live—not just a place to sell stuff—with interesting billboards in Brazil that kill mosquitos, and hope to make a dent in the spread of the Zika virus. The boards were designed by Brazilian advertising agency NBS and OOH agency Posterscope, both part of Dentsu Aegis Network. […]
Campaigns for Adobe, Adler Planetarium, Denver Water, and Big League World Series Take Home Top Honors. (Boca Raton, FL) – The Outdoor Advertising Association of America (OAAA) presented 42 OBIE Awards for exceptional out of home (OOH) advertising design, including top honors for Best Billboard, Best Street Furniture/Transit/Alternative, Best Multi-Format, and Best Wall Mural campaigns. […]
The Digital Signage Business Climate Index remained almost flat with a minor nominal decline by 1,11 base points from 47,60 points to 47,49 base points in March. The current business situation is rated slightly more conservative by the market participants – with negative ratings increasing by an additional 7%. The optimism for the near future is very high. […]
TAB's re-branding to GeoPath reflects the change in the OOH industry and the overall changes in audience measurement. Mike Walsh, Futurist and CEO of Tomorrow, gave insights on audience behavior, digital technology, and marketing. OOH is the only traditional advertising medium that is showing consistent growth. […]
More than six thousand digital billboards light up America’s roadways, yet, we’re still in the dark! We thought that—with the explosion of social media, the long (waning?) reign of broadcast advertising, Internet advertising, and more—billboards, like sandwich boards, were becoming a thing of the past. […]
The text in digital signage content can make or break a design. Even with the best digital signage hardware and CMS, poor digital signage text will hurt the project. Just because your content is being displayed on a digital screen doesn’t mean everyone will automatically connect and engage. […]
A billboard that attracts and kills mosquitoes has been designed by marketing agencies in Brazil. The board releases a mixture of a lactic acid solution that mimics the smell of human sweat and carbon dioxide, which is in human breath. Its inventors have released the blueprint for free and are encouraging people around the world to make them. […]
Guest Post: Alan Brawn, Brawn Consulting Recently, the QSR industry has been struggling with customer apathy. Faced with a barrage of signage, those driving by simply look at all QSRs as more of the same. We have all seen the attempts at differentiation, like the famous dollar menu … now some offer “premium” food made to order, coffee bars, and healthier food choices. […]
Jim Nista of Insteo sent me a note saying he wondered if perhaps the traditional sign industry might finally be catching on that digital screens are an opportunity, and not either A) a nuisance or B) the devil’s work. […]
The Mosquito Killer Billboard - an out-of-home panel equipped with a technology that attracts and kills the Aedes Aegypti mosquito. […]
Arizona’s top christian high school, Valley Christian High School (VCHS), recently launched a one-to-one technology program that goes beyond simply providing students with an iPad. The program, which included digital signage implementation, is changing the way faculty instruct and the way students learn, collaborate and engage with their peers and faculty. […]
Out-of-home has seen plenty of ads in surprising places, including urinals in public restrooms, airport security bins and even on toilet paper. Here are a handful of interesting possibilities for memorable OOH campaigns. […]
APN Outdoor’s Elite Screens have been used to share the hotly anticipated athlete uniform announcements, the most recent of which took place on Tuesday in Sydney. Tuesday’s announcement revealed the official adidas team uniforms to be worn by the Australian Olympic Team during the 2016 Games and featured eight team members showcasing different variations of the uniform. […]
The following remarks were part of Nancy Fletcher's opening speech at the TAB/OAAA Conference + Expo – Boca Raton, Florida – April 19, 2016 In 2015, the OOH industry hit a new revenue peak of 7.3 billion dollars after racking up 23 consecutive quarters of growth. […]
