The dynamic DOOH campaign incorporates live scores from each match, campaign imagery celebrating wicket, run and other major milestones as they happen and, on select sites, the latest from the @EnglandCricket Twitter account. […]
When oOh! Media Limited, a leading Australian out of home media company had the opportunity to design a show-stopping advertising solution in Sydney, Australia’s most productive shopping centre, Mirvac’s Broadway Sydney, they turned to NanoLumens for innovative thinking that they couldn’t find anywhere else. oOh! […]
TORONTO, ONTARIO - Campsite Global is launching an automated advertisement purchasing solution specifically designed and adapted for digital out-of-home (DOOH) inventory. This platform gives online digital media buyers access to DOOH inventory allowing advertisers to maximize the efficiency of their digital investments. Payment for real views & Data-Driven Targeting. […]
Out-of-home (OOH) advertising is finally on an equal footing with other forms. This after the Outdoor Measurement Council (OMC) brought a brand new audience measurement model to the South African market. Michael Bratt attended the launch to find out more. […]
Panasonic will supply LED Large-Screen Display Systems to the Live Site, an outdoor entertainment area in Rio de Janeiro, where spectators can share the excitement and emotion of the competition. […]
We all know that Samsung likes to do crazy stuff of all kinds. From its immense product lineup down to some of the keynotes held in recent history and even Galaxy S5 airport terminals, the Korean giant has shown that it is not afraid to do things a little out of the ordinary. […]
JCDecaux has launched a new DOOH network in Europe’s busiest shopping destination, Oxford Street, with 50 new double-sided digital 6-sheet sized screens at bus shelters located near premium retailers such as Selfridges, John Lewis, House of Fraser and Debenhams. […]
The surf and lifestyle brand O’Neill has made the recycling of plastic the subject of a recent outdoor campaign. In addition to digital advertising, 3D printing and a testimonial appearance made up part of the campaign. Sustainability has long since been a key issue for advertisers. […]
The competition, open to startups and SMEs, asks entrants to tweet their pitch using the hashtag #TeaseLondon. To enter, companies simply tweet explaining why they deserve to win £160,000 of advertising, and tag their posts #TeaseLondon. Entries can be a simple text tweet, or include a photo or video – but Eyetease and Verifone encourage entrants to get creative. […]
Earlier this year, Adshel announced its plans to expand its digital roadside network with an additional 250 digital screens bringing the total of its digital roadside screens to over 500. The Company also has over 200 digital screens across the Sydney Trains network. […]
Subtitle: An OOH Person’s Creative Guide to Better OOH Design for Impact and Advertiser Success. It's Spring and its time to Clean up your CREATIVE OOH HOUSES! Here is my rendition of someone else’s observations on #OOH creative. […]
Posterscope’s monthly Out-of-Home market update, containing latest industry news and analysis. […]
By Mark Braff. Peoplecount, a Toronto-based, award winning research firm and innovative third-party supplier of audited out-of-home circulation data, recently joined the Digital Place Based Advertising Association. Peoplecount has developed circulation measurement models for many types of non-traditional out-of-home media. […]
A good example of OOH directly driving m-commerce can be seen in the changing behaviour of commuters and rail users. ‘Commuter commerce’ now accounts for £9.3bn of UK online sales per year, with more than a fifth of all UK online purchases taking place during people’s daily commutes (Zapp/Cebr). […]
While other traditional media have their ups and downs, outdoor advertising has enjoyed slow but steady growth for the better part of a decade, a trend that continued in the first quarter of 2016. […]
