Burger King has announced a projected 2020 completion date for the worldwide re-design in its quick service restaurants. One part of the project, which began in 2013, is a roll out in Mexico. So far, 30 QS restaurants have installed digital menu boards. […]
JCDecaux, the world’s largest Outdoor advertising company, continues its digital shopping mall expansion by adding two major shopping centres to its portfolio - the Bentall Centre, Kingston and Telford Shopping Centre. 8 new digital 6-sheets will be installed at The Bentall Centre, the first of their kind in the mall. […]
City of Vancouver staff are recommending the municipality change its bylaw to specifically ban most floating signs, following complaints about a large electronic billboard on the waters of False Creek and English Bay. Burke Billboards began cruising around False Creek with a 12-metre electronic billboard in early March. […]
The new large-format outdoor displays can showcase up to six 10-second ad units in a 60-second loop. The v-shaped structure is on route to Highway 427 and the 407 Express Toll Route. […]
New data reveals the growing power of interactive billboards to get through to young people. If you thought billboards were on the way out, you'd be dead wrong. […]
Out of home adspend grew 3.9% to a record high of £1.1bn in 2015. Of this, adspend on digital panels rose strongly by 22% to £332m. Total out of home adspend is expected to rise a further 4.9% in 2016. […]
While reducing actual wait times at checkout is an ongoing struggle for retailers, a new survey shows that digital signage can perhaps at least make the wait feel shorter for consumers. According to the survey conducted by Millward Brown and commissioned by digital POS provider Impax Media, 84 percent of shoppers indicate that watching content on digital displays helps the time pass more quickly. […]
It’s just been in the last two or three weeks that conversations I’ve had about those super fine pixel pitch LED displays coming on the market started to include references to their resolutions. Until then, the chatter had always focused on the steadily shrinking gaps between the LED lights – what’s called the pixel pitch. […]
New technologies and an inventive way of approaching how to use OOH advertising have resulted in examples that defy the billboard's reputation as simply an eye-sore. Now, that's not to say there isn't a lot of clutter in our "air space," but it's worth reviewing how brands are using the billboard format to create interactive, useful, and more importantly, interesting advertising. […]
While preparing for a session at DSE 2016 in Las Vegas, I stumbled upon an insight that has continued to resonate with me since DSE: when large companies attempt to commercialize consumer technologies in the digital signage space, the result is generally lemming bait, disappointment or abject failure. […]
Through a project called LinkNYC, the city’s 8,000 neglected phone boxes are being replaced with nine-and-a-half-foot-tall structures complete with 55-inch digital displays on each side and access to free, fast Wi-Fi and other services like audio calls, maps and directions. […]
London's landscape is in flux. Almost 120 skyscrapers are in the pipeline, and the proliferation of bright digital billboards in train stations, roundabouts and bus shelters are transforming the capital’s aspect into something altogether more dynamic and enthralling. Outdoor specialist JCDecaux is behind this massive digital roll-out. […]
Sophisticated use of data is changing the way that Out of Home (OOH) is bought, sold, and consumed. We are no longer restricted to selling a specific format, or time period, but are making a fundamental shift to selling audiences. […]
Brands are using data to bring out-of-home campaigns to life in unexpected ways, writes Kinetic's Dominic Murray. Google's Eric Schmidt once said that 90% of the world's data has been generated in the past two years. Or was that just articles about data? […]
Often hailed as “the future” of digital displays and screens, OLED technology merges the promise of significantly enhanced picture quality with the potential for innovative new consumer display presentations. But the technology is still a long way from challenging the market dominance of existing LCD options. […]
