Like its counterpart in New York, London Digital Signage Week includes events for retail, employee communications, digital out of home and of course digital signage. […]
“Before we fabricate anything,” says Bill Dunn, as we’re walking into LG MRI’s 120,000 manufacturing plant, “we know that display is going to thrive, not just survive. […]
LONDON: Consumers who engage with out-of-home advertising (OOH) often go on to use their smartphones to connect with brands directly, a new study has found. Outsmart, the marketing body for the out-of-home industry in the UK, claimed that OOH activity leads to a 17% uplift in smartphone brand actions, or search queries that include the name of a brand or a campaign tagline. […]
The OOH industry has logged an 11 per cent jump in April earnings, hurtling past last year’s $49.5 to a net revenue of $55.3m. The Outdoor Media Association (OMA) posted the double digit growth, coming on the back of the first quarter of 2016’s stellar 18 per cent revenue spike. […]
NEW YORK – A U.S. senator is calling for a federal investigation into an outdoor advertising company’s latest effort to target billboard ads to specific consumers. New York Sen. […]
NEW YORK – An outdoor advertising company that owns thousands of billboards across the country, including in Times Square, and around the world, is using mobile phone data to learn about people who are passing their displays in order to cater ads to specific consumers, and U.S. Sen. Charles Schumer wants federal officials to investigate if the practice is legal. […]
The Citizens Advertising Takeover Service (CATS) is raising money to replace every ad in a London Underground station with pictures of cats. "Wouldn’t it be great not to worry about the holiday we can't afford, the car we don’t need, or the body we don’t have? Imagine a world where public spaces made you feel good," the group writes on its Kickstarter page. […]
Businesses tend to over-prioritize technology spend while neglecting to invest in content strategy. These businesses have it backwards. The goal of digital signage is engagement. […]
Our Adshel Effect research has been looking at the value and effectiveness of street furniture both in a single channel campaigns and in campaigns with other media, understanding that street furniture plays a different role when paired with different media due to the way they are each consumed. […]
The launch of South Africa's first measurement currency for out of home advertising is just around the corner. What does this mean for the industry? Here's how the introduction of similar currencies has impacted on the industry in other countries. […]
In recent years, Chicago has invested millions of dollars in smart technology devoted to making the lives of its citizens better. While the city’s digital infrastructure remains a work in progress, Chicago is a prime example of how IoT-ready solutions can positively impact residents and enable progress. […]
Considering Times Square holds the title as the most visited location in the world (yep, more than Disney World, more than the Vatican), it’s no wonder that it’s become such an advertising mecca for brands. […]
The first major study from the new out-of-home marketing body Outsmart has shown how the medium can drive a substantial uplift in smartphone 'brand actions'. […]
High resolution digital screens of all sizes have been available for over a decade now, and billboard advertising has been a staple of the industry for over a century. However, the meeting of the two has been a slow process, with attention for digital media companies only accelerating now. The market The digital out-of-home advertising market is attractive for advertisers. […]
The head of the Outdoor Media Association has called for governments to work with rather than regulate against the industry to “create outcomes that benefit us all”. […]
