Sponsored post. The 6th international conference “Digital Signage – no alternative!” will be held on the 27th of May, 2016, in Moscow. […]
Kong converts 16 displays and adds eight new sites across England and Scotland. Leeds, England. BroadSign's automated digital out-of-home software has been selected by Kong Outdoor Limited for the network’s 24 roadside displays in the United Kingdom. […]
Billboards that track passersby have been sprouting up all over along streets, at airports, train and bus stations, commercial centers and commuter hubs. But U.S. Senator Charles Schumer thinks that such “spy” billboards could encroach upon your privacy — and he's calling upon the U.S. […]
Three minutes before midnight, the electronic billboards pause their alternating loop of Lexus and Perrier ads to display a 10-second countdown. At zero, the screens fill up with flowers: it’s Jennifer Steinkamp’s Botanic, the chosen artwork for the May 2016 edition of Midnight Moment. […]
Because cannabis businesses are excluded from paid advertisements on popular platforms such as Facebook, Twitter, and Google, billboards offer an actionable alternative. Not long ago, putting cannabis on such public display raised more than just eyebrows. […]
A recent EYE Play political poll conducted in bars, clubs and high-energy venues across the United States shows that in a Donald Trump versus Hillary Clinton race 40 percent of people would rather cast a ballot for an independent, unknown or other candidate. Clinton trailed Trump by approximately 6 percentage points. […]
Taiwan’s Acer – which is into a bunch of things, from smartphones to small PCs – is touting its Build Your Own Cloud services platform as the hub for a digital signage solution offer. […]
The Taiwan-based electronics manufacturer NEXCOM has released its own, free digital signage management software, called PowerDigiS – aimed at the retail SMB market. The toolset is web-based and would seem – at least on paper – to be more than the barebones scheduling platforms I’ve seen a few times when hardware guys get into the signage software game. […]
The fact is that less than 1% of all DOOH campaigns worldwide within the Clear Channel realm are dynamic. How can it be that the industry is missing out on such a great feature? My guess is based on three separate findings. […]
Last year, to enable automated trading, we witnessed the first steps towards the launch of a 10-digit code for every UK outdoor advertising frame. This was met with much fanfare from the industry, proclaiming it a new era in programmatic ready to transform the out of home (OOH) market. […]
Ubiquitous connectivity and steady streams of relevant, real-time online data are changing the game for out-of-home advertising companies and brands. […]
One of the intriguing new trends in retail is Dynamic Pricing - the practice of increasing pricing based on supply and demand, which can happen throughout the week or even throughout the day. Other organizations take it a step further by addressing this concept as pricing elasticity and how much a consumer would be willing to pay for what they feel they need. […]
Unilever-owned Dove installed a weather-sensitive digital billboard in Times Square, New York, in April to promote its body wash, according to a report published by The Drum. The billboard used accurate weather data and rain sensors to activate creative in real time, creating a contextually relevant advertising campaign. […]
By Ken Klein, EVP-Government Affairs, OAAA. I ran into a policy analyst (April 27) for the huge AAA auto club based in southern California. […]
The 2015 Social Media Marketing Industry Report highlights a stats to back me up: Only 45% of Facebook marketers feel their efforts are effective. Only 42% of marketers believe they can accurately measure their social media results. Social media’s perceived benefits are increased exposure (90%), more traffic (77%) and growing loyalty with fans (69%). […]
