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The Drum: JCDecaux underpins the versatility of SmartContent CMS with contextual OOH Shakespeare quotes

JCDecaux is promoting its new content management system for digital out-of-home ads called SmartContent by sharing contextual Shakespeare quotes across select digital screen inventory. The quotes are influenced in real time by mitigating environmental factors such as weather, time and location as well as custom data feeds. […]

m.thedrum.com
Thu, May 19, 2016 at 1:19 AM

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Mobile Marketplace Startup Debuts Digital Billboards with User-Generated Content to Sell Real Items from Real People in Real Time (PRNewswire)

5miles, one of the U.S.'s largest local marketplace apps, has launched a unique digital outdoor campaign that displays actual items for sale within five miles of a given billboard. Using innovative technology, the campaign will harness the power of real-time, user-generated content to help increase hyper-local transactions between sellers and buyers. […]

digitalsignageconnection.com
Wed, May 18, 2016 at 6:20 PM

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The Drum: How my spoof anti-Trump digital billboard went viral around the world

I quickly put together a spoof political billboard ad, slap-bang in the middle of a screengrabbed Times Square. Lots of red and white – popular colours among US media – highlighting the ‘Don' and ’T' in the US Republican presidential candidate’s name to get ‘Don’t’ – sensible advice to American voters I thought. […]

thedrum.com
Wed, May 18, 2016 at 6:11 PM

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National CineMedia upfront: Selling Millennials and data (Media Life)

Movie theater advertising company National CineMedia is focusing on two of the big media buzzwords of the moment: Millennials and data. Looking to capitalize on broadcast upfronts week, NCM held an upfront event of its own on Wednesday, and it emphasized the words currently most likely to get advertisers salivating. […]

Wed, May 18, 2016 at 6:07 PM

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Adshel launches ethnic targeting for outdoor panels in Australia (AdNews)

With Australia's urban ethnic population set to swell, Adshel has unveiled an ethnic targeting initiative for its out of home panels. The technology allows Adshel to pin-point and target ethnic communities giving advertisers the opportunity to run campaigns that engage a multi-cultural Australia. […]

adnews.com.au
Wed, May 18, 2016 at 6:05 PM

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Why digital will replace paper in out-of-home advertising (Fuse)

It’s these ‘network effects’ described by Metcalfe’s law that are partly behind the competitive rush to convert to digital by JCDecaux, Clear Channel Outdoor and Exterion across Europe. […]

davidcboyd.com
Wed, May 18, 2016 at 5:52 PM

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AdWeek: Cats on Every DOOH Ad Space in This London Tube Station

Battersea, the animal rescue center and one of the U.K.'s biggest charities, has partnered with Glimpse to put stray cats on the posters—so, in addition to thinking fewer ad-cluttered thoughts on their commute, Londoners may actually be able to take a furry friend home with them. […]

adweek.com
Wed, May 18, 2016 at 5:49 PM

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Superman vs. Batman DOOH campaign soars (JCDecaux)

Warner Bros. partnered with JCDecaux offices in multiple countries to pull off a promotion of heroic proportions for the release of Superman vs. Batman: Dawn of Justice. […]

Wed, May 18, 2016 at 5:39 PM

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How to Prevent Hacking of Digital Billboards (Billboard Insider)

By Bill Ripp, Lamar Vice President/Digital Development, and OAAA. […]

billboardinsider.com
Wed, May 18, 2016 at 5:27 PM

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NHS encourages virtual blood donations with augmented reality outdoor ads (Campaign Live)

NHS Blood and Transplant is using augmented reality in out-of-home ads that allow the public to give virtual blood donations via an iPhone. The campaign, created by 23red, was a winner in the annual competition run by Ocean Outdoor and Campaign, which rewards the most creative ideas that can then be brought to life on Ocean’s out-of-home digital screens. […]

campaignlive.co.uk
Wed, May 18, 2016 at 3:59 PM

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16:9: Fine Pixel Pitch LED Sales Grew 366% In 2015: IHS Research

The arrival on the market of fine pixel pitch LED displays has sparked a big jump in shipments globally, but the competitive landscape is so crowded that total revenues have only jumped slightly, according to a new marketplace report by the research firm IHS. Total unit shipments for all pixel-pitch categories in the direct-view LED video market were up 15.6 percent year over year in 2015. […]

sixteen-nine.net
Wed, May 18, 2016 at 8:49 AM

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How Gimbal Is Making Digital Signage Smarter in the Out-of-Home Space(Commercial Integrator)

Gimbal's proximity marketing platform helps companies in the out-of-home space gain a better understanding of their audience's behaviors through proximity technology. […]

commercialintegrator.com
Wed, May 18, 2016 at 7:35 AM

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PJSC’s OOH media market update, May 2016

Below are excerpts from the the Media Monthly bulletin containing major OOH media market indicators. Media Monthly features research and insights of PJSC's Technology, Media & Telecommunications team. 2016 OOH Main Markets Advertising Spend:  2016 OOH Share of Total Advertising in Main Markets: In the Asia-Pacific countries, OOH spend is increasing due to growing urbanization. […]

Editorial
Wed, May 18, 2016 at 2:37 AM

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16:9: IoT And Digital Signage: The Invisible Elephant In The Room – Part 2

Guest Post: Tim Strähle, Adversign Media This is part 2 of a three-part series about retail detail signage and the Internet of Things. It’s based on excerpts from a broader white paper by the digital signage CMS firm Adversign Media, which markets Viewneo. It is available here. […]

sixteen-nine.net
Wed, May 18, 2016 at 2:31 AM

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DigitalSignage Evolves With Mobile Integration as Market Expands (Samsung Insights)

Increased interaction with mobility is one of many features and developments that make digital signage “dynamic, disruptive and interesting,” according to “Why 2016 Will Be The Year Of Digital Signage And Displays,” a January 2016 Forrester blog by J.P. Gownder, a VP and principal analyst for Forrester Research. […]

insights.samsung.com
Wed, May 18, 2016 at 1:49 AM

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