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City Outdoor Launch London Shoreditch Digital Billboard (Pioneering OOH)

City Outdoor have launched their new screen, London Shoreditch at the heart of cities Tech district. The screen sits proudly on Shoreditch high street targeting pedestrians navigating its numerous bars, clubs & restaurants 7 days a week. The screen boasts the largest digital space in the area at 36 square meters and is key to capturing this vibrant London audience day & night. […]

pioneeringooh.com
Fri, May 20, 2016 at 11:13 AM

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16:9: Convergent Is Back, With New Management Team, Focus On Genuine Turney Offer

Atlanta-based solutions provider Convergent has re-packaged its marketplace offer and given it a new handle: Digital Signage As A Service, or DSaaS. That kinda sounds like a ski resort in Austria, but I assume people will talk it up as Dee-Sass and all will be fine. […]

sixteen-nine.net
Fri, May 20, 2016 at 9:46 AM

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LED video technology gains strength in the Digital Signage Market, IHS Says (Global LED OLED)

Total unit shipments for all pixel-pitch categories in the direct-view light-emitting diode (LED) video market recorded a 15.6 percent year over year increase in 2015. However, total revenue for 2015 only improved by 1.2 percent in 2015 compared to the previous year, due to a dramatic price decline across all pixel-pitch categories. […]

globalledoled.com
Fri, May 20, 2016 at 7:36 AM

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Digital out-of-home brings a new era in advertising (Clickz)

As DOOH takes a larger share of the total OOH market, it brings a new era of accountability, greater relevancy, new inventory formats, and new ways to tell a story. DOOH earned USD 2.96 billion in ad revenue in 2015, accounting for more than 40 percent of total out-of-home spending. […]

clickz.com
Fri, May 20, 2016 at 12:18 AM

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OAAA: Out of home advertising up 3.3% in Q1 2016

Out of home (OOH) advertising revenue rose 3.3 percent in the first quarter of 2016 compared to the previous year, accounting for $1.64 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). […]

oaaa.org
Fri, May 20, 2016 at 12:10 AM

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How digital menu boards can help restaurants be FDA compliant (DSToday)

With recent FDA changes food service organizations must be concerned about government compliance. With the use of digital menu boards comes the ability to segment on-screen content to allow for space to list menu items and pricing, as well as in-house promotions and external advertising, and nutritional information. […]

digitalsignagetoday.com
Fri, May 20, 2016 at 12:08 AM

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The “moment” is now: Targeting customers at the right time (Real Business)

Location as a marketing tool has the potential to marry advertising with hyper-targeting across multiple media types. Looking at Out of Home (OOH), as a particularly exciting example; Rubicon Project has announced key OOH partnerships with the likes of Bitposter, Captivate and Adspace to make this cocktail of technology, data, location and OOH advertising an exciting proposition. […]

realbusiness.co.uk
Fri, May 20, 2016 at 12:03 AM

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16:9: Google’s Android And Chrome Grow Tighter, But Not Enough To Cross Over In Digital Signage

Google announced at its annual I/O conference today that Android mobile apps from its Google Play app store will now run on ChromeOS devices like Chromebook laptops. Google is making the Play store, and the gazillion Android apps you can get on it, work on the Chrome operating system, which is also developed and supported by Google. […]

sixteen-nine.net
Thu, May 19, 2016 at 7:12 PM

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Outfront Media Launches ON Smart Platform in Minneapolis (NASDAQ)

Outfront Media Inc. OUT, the New York-based real estate investment trust ("REIT") is expanding its ON Smart Media platform. The company has launched this high-tech platform in the Minneapolis and St. […]

nasdaq.com
Thu, May 19, 2016 at 7:01 AM

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Brands Toast Their Milestone Anniversaries with OOH (iHeart Billboards)

Several brands celebrating anniversaries this year are toasting strong with year-long promotions, events, commemorative packaging and limited editions of their products. To amplify awareness, advertisers are putting their stock in the biggest anniversary card you can buy — BILLBOARDS. […]

Thu, May 19, 2016 at 5:58 AM

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Huff Post: Kinetic UK CEO on Taking the Contextual Revolution Outdoor

Out-of-home (OOH) is set to deliver marketers and their agencies some significant new opportunities, as digital technology improves our ability to offer contextual advertising. This development has already transformed digital advertising. It’s no longer note-worthy to spot an ad on Facebook for a product we spent time researching online the day before. […]

huffingtonpost.com
Thu, May 19, 2016 at 2:08 AM

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OUTFRONT’s Andy Sriubas: How Advertising Can Move Beyond the Bottom Line (OAAA)

Don Draper’s poetic ad slogans wouldn’t stand a chance in today’s digital world. No matter how compelling the copy, consumer apathy to advertising is on the rise. In fact, the latest report from comScore says 10% of Americans use an ad blocker. […]

Thu, May 19, 2016 at 1:41 AM

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16:9: IoT And Digital Signage: The Invisible Elephant In The Room – Part 3 (Conclusion)

Guest Post: Tim Strähle, Adversign Media This is the final part of a three-part series about retail detail signage and the Internet of Things. It’s based on excerpts from a broader white paper by the digital signage CMS firm Adversign Media, which markets Viewneo. It is available here. […]

sixteen-nine.net
Thu, May 19, 2016 at 1:40 AM

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Meet one of the leading ladies of the DOOH industry: Stephanie Gutnik of BroadSign (Media Village)

"We should always be guided by doing the right thing," Stephanie insists. "Though the business world can be viewed as 'dog-eat-dog,' I believe good things come to good people and businesspeople genuinely want to partner with pleasant and trustworthy cohorts." BroadSign's CEO, Burr Smith, shares this sentiment and has embedded it in the company values. […]

mediavillage.com
Thu, May 19, 2016 at 1:27 AM

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How Digital Signage Enhances Mass Notification (Mvix via Commercial Integrator)

Emergency messaging on digital signage can be highly targeted by location and audience. The messages can also be changed instantly as the emergency situation changes. Most digital signage solutions are cloud-based and can be accessed from any Internet-enabled computer, so campus administrators will not be tied down to a specific location to make updates. […]

commercialintegrator.com
Thu, May 19, 2016 at 1:25 AM

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