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Three fifths of EURO 2016 shoppers will be tempted inside by digital signage, Vista Retail Support finds (Retail Times)

Three fifths – 62% – of shoppers will be tempted to step inside a store by digital signage during major football tournaments such as Euro 2016, a survey by Vista Retail Support has found. The poll explored consumer attitudes to Euro 2016, the UEFA European Football Championship, which will run from June 10 to July 10 in France, featuring a total of 24 teams. […]

retailtimes.co.uk
Wed, Jun 8, 2016 at 5:52 PM

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Mashable: Why American ad agencies are being accused by their clients of having secret agendas

American ad agencies routinely use hidden business arrangements to boost profits without their clients' knowledge, according to an explosive new report from the Association of National Advertisers. […]

mashable.com
Wed, Jun 8, 2016 at 5:51 PM

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7 ‘non-transparent’ media agency practices (Campaign Live)

The Association of National Advertisers reignited an industry firestorm yesterday with its long-awaited report on media transparency, accusing US media agencies of carrying out "numerous non-transparent business practices. […]

campaignlive.com
Wed, Jun 8, 2016 at 5:41 PM

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JCDecaux to launch ad-funded free Wi-Fi on Champs Elysees ahead of EURO 2016 (Telecomparer)

Outdoor advertising group JCDecaux plans to introduce a free Wi-Fi service on the Champs-Elysees, financed by advertising, Challenges reported. The 9 June launch will mark the start of Euro 2016. […]

telecompaper.com
Wed, Jun 8, 2016 at 5:39 PM

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How to choose the right technology for your digital signage: white paper (Samsung Insights)

There’s a lot of gray area when it comes to digital signage, and many organizations don’t realize that ordinary TVs aren’t well-suited to be used as digital signs. Consumer TVs aren’t designed for long-term use 16 or even 24 hours each day, and their components are of a lower grade than what businesses need for constant information streaming. […]

insights.samsung.com
Wed, Jun 8, 2016 at 5:05 PM

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16:9 from InfoComm16: LED World

I have not been on the InfoComm show floor yet, as it doesn’t formally open for a couple of hours and only exhibitors can get in during set-up. But what I am told from contacts and what I have seen through the doors is a sea of LED displays. They are everywhere. […]

sixteen-nine.net
Wed, Jun 8, 2016 at 10:20 AM

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New Faces, Large Crowds for InfoComm 2016

Things got underway yesterday with the Super Tuesday full-day classes and a keynote by Stephen Dubner of Freakonomics fame, who discussed the future of the industry and the role of AV in the evolution of global communications. Other highlights of the day included the Digital Signage Summit, which made its first appearance in the U.S. […]

Wed, Jun 8, 2016 at 7:22 AM

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The Drum: Adidas suffers the wrath of Colombia with ‘Columbia’ typo OOH ads (

Images from the company’s outdoor advertising drive in the US have surfaced on Twitter with a lot of hate being directed towards the brand for failing to correctly name the national side its athlete, James Rodriguez, plays for. The marketing material was created to support the Copa America, the definitive national football competition for nations in the Americas. […]

thedrum.com
Wed, Jun 8, 2016 at 7:02 AM

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Digital Signage Exhibition Joins SIGN CHINA 2016 and LED CHINA 2016 (TSNN)

SIGNCHINA 2016 and LED CHINA 2016 recently joined forces with Digital Signage 2016 Exhibition. Trade professionals are able to get access to three events with only one badge by registering online before Sept. 10. […]

tsnn.com
Wed, Jun 8, 2016 at 7:01 AM

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Too Many Providers Stifle Digital Signage Industry Growth (by Ken Goldberg, Real Digital Media)

The popularly touted estimate of over 300 digital signage software providers is very likely on the low side. That should come as no surprise. Many entrepreneurs and more than a few opportunists have seen the emergence of digital signage as something both inevitable and too attractive to ignore. […]

realdigitalmedia.com
Tue, Jun 7, 2016 at 6:14 PM

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Clive Punter of Outfront on How OOH Can Win the Digital Game (Media Village)

At the 57th annual FEPE Congress in Barcelona last week, I joined out-of-home advertising leaders from across the globe to talk about “The Road Ahead” and what will shape our OOH future. […]

mediavillage.com
Tue, Jun 7, 2016 at 5:59 PM

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Internet services players eye digital signage opportunity (DigiTimes)

The competition in the consumer-level cloud computing application market is growing fierce and several players have turned to strengthening their digital signage products for the business opportunity, according to sources from the upstream supply chain. […]

digitimes.com
Tue, Jun 7, 2016 at 5:45 PM

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UK’s biggest pitching competition for entrepreneurs launches DOOH campaign (JCDecaux)

JCDecaux has partnered with Virgin Media Business and Crowdfunder for Virgin Media Business’s #VOOM 2016 project, the UK’s biggest pitching competition for entrepreneurs and small businesses. #VOOM 2016 gives entrepreneurs and small and medium-sized businesses the opportunity to win a slice of a prize fund worth over £1million. […]

Tue, Jun 7, 2016 at 5:44 PM

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Bombshell ANA probe finds US agencies receive rebates (Mediatel)

A study examining the way US media buying deals are conducted has revealed a culture in which "non-transparent" business practices are the norm across digital, print, out-of-home, and television media - as well as "across the spectrum" of agency media businesses. […]

mediatel.co.uk
Tue, Jun 7, 2016 at 5:22 PM

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AdWeek: ANA Report Finds Execs Knew of ‘Pervasive’ Use of Nontransparent Media Practices

Agencies fire back at the findings. The 58-page ANA study, conducted in conjunction with K2 Intelligence, was released this morning to immediate disdain from the ad industry. […]

adweek.com
Tue, Jun 7, 2016 at 5:20 PM

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