Agencies and brands have naturally coalesced around programmatic in the years since its inception. For OOH and offline media to stay competitive, they must offer the same level of control and insight as their digital counterparts. Programmatic and OOH: A Match Made In Media Heaven. […]
Outdoor advertising company JCDecaux Transport has applied iBeacon technology to its latest advertising initiative at Hong Kong International Airport (HKIA). Fashion and accessories brand Coach partnered with JCDecaux to debut the new online to offline (O2O) technology to engage with passengers at HKIA. […]
InfoComm 2016 in Las Vegas left systems integrators and visual designers with a vast menu of possibilities for turning just about any surface into a digital canvas. […]
Samsung Electronics now owns Montreal-based AdGear Technologies, Inc, a software company that has a rich media ad buying, targeting and serving suite that works across all kinds of screens. […]
You’re reading more and more lately about the impact data will have on future advertising and visual communications, and here’s a small ad campaign, now running in New York, that shows some of the possibilities. […]
Presenting his session on “OOH in the Digital Economy” at OAC 2016, David Gordon, Insight Director, Posterscope UK, shows how using data effectively can pave the way of growth of out-of-home advertising. […]
WHEN Chris Tyquin’s family got into the billboard business more than 50 years ago, their tools of the trade were paint, paper and a ladder. Now the chief executive of Brisbane outdoor advertising company goa has software engineers, social media and multi-million dollar digital screens to deliver a client’s message within minutes of the client requesting it. […]
The paper, six months in the making, was created under the auspices of the DPAA's Mobile Integration Committee, chaired by Jeff Gunderman, president & CEO, EYE Corp Media. Mikhail Damiani, CEO and co-founder of Blue Bite, led a special subcommittee dedicated to producing the document. […]
Partnership enables DOOH media owners to display authentic social content by local viewers on screens in a controlled manner. TINT’s platform allows marketers and advertisers to source real content from local communities, which increases engagement and drives conversions through dynamic social platforms and layouts. […]
At the annual InfoComm 2016 tradeshow in Las Vegas, Samsung was among the hundreds of exhibitors showing off the latest innovations in digital signage technology. […]
Adspace’s monthly audience of 71 million hard to reach, on-the-go consumers, in 300+ of America’s best malls, has been available on Vistar’s platform since 2013. In this short time, the partnership has eclipsed all revenue growth expectations, with Adspace seeing an unprecedented average increase of 350% year-over-year. […]
There are innovations coming to market in terms of transparent displays and double-sided displays. “This year at CES, Panasonic showcased a transparent TV,” notes Enrique Robledo, European marketing manager for Panasonic Visual System Solutions. “It can be used as a translucent glass cover and then, using the TV’s remote, users can turn on the ‘screen mode’ and the TV becomes visible. […]
American Standard and DXV by American Standard launched the new digital and interactive OOH ad campaign in Times Square, inviting passersby to share an umbrella. […]
Out-Of-Home (OOH) is the second largest medium with 22 per cent of urban time spent. Digital is the third largest medium. Digital now accounts for 16 per cent of time spent in urban India, on all media, up from just four per cent in 2010. […]
Promo feature for EnPlug. According to a study in the Journal of Travel & Tourism Marketing, “the environment proved to be a stronger predictor of brand image than did food quality. Elements of the environment (e.g., furnishings, atmosphere, and employees) are likely to distinguish a specific restaurant from its competitors. […]
