A video was unveiled on digital billboards in the Crossroads of the World featuring President Obama celebrating Friday’s announcement of the Greenwich Village tavern’s designation as a new national monument to LGBT rights. […]
State lawmakers have resurrected a controversial bill that could allow developers to erect several giant electronic billboards around the $1-billion Metropolis high-rise project in downtown Los Angeles. […]
Outdoor media giant oOh!media has acquired an 85% stake in youth publisher Junkee Media. The deal, worth just above $11 million, allows oOh!media the right to acquire the remaining 15% in the future. […]
The announcement follows the decision by Translink to exercise its option to extend the contract by a further 5 years. The 2012 public procurement process saw Exterion Media being awarded the Transit Out-of-Home business. Translink operate public transport on Metro and Ulsterbus services across the towns and cities of Northern Ireland. […]
Iot Technologies are starting to be used for more precisely targeting customers on-the-go; specifically, while they drive. As drivers in Canada pass select billboards, content on those billboards changes based on how fast drivers are going at the moment. […]
After days of judging in the Outdoor category and looking at the awards that have been given out to other categories, I truly feel that Southeast Asia is lacking a bigger presence. It’s my first time at Cannes and it has been such an experience sitting in the jury room for 60 hours, listening to 17 different points of view. […]
According to Gráinne Dillon of Kinetic, the top categories are retail, drink, household services, food and entertainment, while the top advertisers are Diageo, McDonald’s, Sky, Virgin Media, Coca-Cola and Heineken. […]
For more than a decade the company’s Cineplex Digital Media division has been quietly building an empire, providing digital signage technology and services for such clients as Ontario’s Beer Store, the Royal Bank of Canada (RBC), ScotiaBank, Bank of Montreal, Tim Hortons, McDonald’s, Walmart, and most recently, A&W and Dairy Queen, across the country. […]
Exterion Media launched the next phase in this year’s Pride in London campaign, in collaboration with WCRS. The overall theme for the campaign, devised by WCRS, is #NoFilter. […]
It was great to see two campaigns, planned and booked by Posterscope, winning silver at the prestigious awards. Currys PC World won silver for their personalised Christmas hints campaign which enabled individuals to submit their Christmas gift wishes which were then displayed on outdoor sites across the country. To see more about this campaign click here. […]
Retailers have a massive amount of shopper data at their disposal, which if leveraged with digital signage strategies can be used to help increase basket size, determine shopper sentiment and identify low-performing products. […]
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What is the role of mobile in outdoor and what is Clear Channel’s unique offering? Mobile is already a big part of everything we do. Our research shows that 25 percent of all media spending will be on mobile in the next two to three years. […]
Here’s why I believe out-of- home media will cut through the noise, reach a population that is on-the-go and emerge in this election cycle as an audience engagement and brand awareness juggernaut for innovative campaigns, candidates and causes. Billboard Campaigns Generate Earned Media Conversations. […]
Digital displays are perhaps the most captivating technologies showcased on the InfoComm show floor, but it was their new capabilities, software and features that were truly impressive at this year’s show. […]
