Florian Rotberg outlines the possible effects for the sector in light of recent developments Immediate negative consequences of Brexit have seen sudden changes and volatility regarding exchange rates. According to Rotberg’s research, GBP, USD and EUR currency rates are expected to fluctuate by a projected 5 to 10%. […]
At the DSS Europe 2016, Luc Yao (Merck KGaA) presented his closing keynote: “The potential of free-form LCDs for digital signage as strategic interface in cities”. Progress in LCD technology has led to better panels over time, larger displays, lower costs and higher capacity. […]
With over 500 delegates and 40 exhibitors and conference sponsors, Digital Signage Summit Europe 2016 reinforced its position as a key event for professionals involved with digital signage and DooH. With the current conference location operating at capacity, plans are already underway to relocate DSS Europe to a larger venue in 2017. […]
The rather long-winded theme this year was (deep breath) Challenging the Fundamentals of Consumer Engagement – Strategies for Tomorrow’s Advertising, Retail and Public Spaces. We attended on day one, which looked at Smart Cities and DooH planning and booking. […]
“Trigger-based content and advertising are well positioned to become normal in digital signage as programmatic platforms continue to make in-roads and allow for the application of data to prompt serving to a digital sign. We are already seeing trigger-based ads emerge. […]
Celebrated speaker, marketing specialist and author David Meerman Scott delivered the keynote at this past year’s Digital Signage Expo. In this presentation, entitled Real-Time Marketing, Newsjacking and Digital Signage, Scott outlines meaningful, measurable and low/no-cost strategies to instantly reach your digital signage audience directly. […]
A lot of traffic on this site continues to be generated by readers looking for low-cost digital signage player solutions – as in 100s of page views a day just for a round-up of Raspberry Pi options. I also see a lot of interest in posts involving Chrome devices and PC sticks. […]
Spotted by an industry vet connecting through Miami’s airport … The wonky screen in the right has a notification message reminding the screen operator he or she can upgrade to Windows 10! It’s not that hard to disable this stuff, and avoid looking like a doofus. […]
Online ad-space booking will aid industry consultants and analysts, out-of-home advertising companies, the major brand owners and the entire outdoor media industry value chain stakeholders to align their market centric strategies according to ongoing and expected trends in future. […]
The digital Signage Business Climate Index Spain and Portugal has declined by 14,66 base points from 69,40 base points to 54,74 base points. The number of negative answers from the market participants increased, however, more than half of the polled companies register a good situation for their products and services in May. The optimism towards the near future is rated much more conservative. […]
This is the seventh year of the contest which judges digital out-of-home ad concepts yet to be made. Ocean helps realise the winning ads and showcases them on their networks in the UK - and this year, in Hong Kong and New York. […]
Churchill Motor Insurance will launch its latest ‘Uninsured Drivers’ brand activation, with the world’s first interactive DOOH (digital out of home) insurance campaign. It’s estimated that over 1 million of UK drivers don’t have car insurance; a problem that can cost honest motorists dearly. […]
MédiaKiosk will replace and modernise 360 of the capital’s existing newsstands with a new self-service kiosk concept. These new newsstands, designed by Matali Crasset, will be more user-friendly, more comfortable and in tune with the needs of kiosk staff. They will be rolled out over two years from June 2017. […]
It’s not only startups that favor out-of-home. Tech giants Google and Facebook — which claimed almost two-thirds of the $60 billion online advertising market last year — have incorporated OOH into their marketing campaigns too. […]
The out-of-home market is turning its real-world infrastructure into a tool for data-driven digital media. An OOH campaign nowadays for a CPG client may look more like a tapestry of strategic relationships. […]
