by Antonia Hamberger. In-store screen networks are transaction-based instead of audience-based. With in-store campaigns, brands can directly measure their Return on Ad Spend (ROAS) using the retailer’s checkout data and tracking tools. […]
by Florian Rotberg. The digital signage industry, which primarily sources its products from Asia (China, ASEAN, and increasingly India), would face additional challenges under a Trump administration. Punitive tariffs could raise the cost of importing displays, LEDs, media players, and similar products. […]
Billboard Insider’ take: We suspect the covid-inspired work from home trend is behind this. Even though most companies want employees back in the office, many employees are home 1-2 days a week. No wonder OUTFRONT has taken more than $500 million in impairment charges against the value of it’s transit business.If a transit user home offices 1 day a week, transit ridership will be down 20%. […]
The installation saw key areas equipped with Samsung displays, including ribbon boards, stretched multiple tiers around the bowl, suite displays, and direct view LED screens in public spaces, such as concourses, to keep the fan experience immersive at every touchpoint. […]
Retail media helps you promote products on a retailer’s platform through onsite product ads, offsite displays, and in-store promotions. And it’s a fast-growing channel—the retail media network (RMN) market was valued at $45 billion in 2023. […]
The huge GITEX tech trade show is on right now in Dubai and among the acres of bling – it’s Dubai, so there’s no ... […]
The Israeli tech firm Wi-Charge has added a 9-inch flat panel display to its product line – larger than earlier models but like those, ... […]
Airplanes have been towing printed advertising banners across city skylines for decades, so it was inevitable that someone would develop a service that uses ... […]
The French media company JC Decaux has developed and introduced an “Eco Design Index” that reflects the environmental friendliness of its street-level ad displays ... […]
Here are some photos I asked for that show the public demo of that Israeli company’s very different approach to making billboards both digital ... […]
by Florian Rotberg. More and more retailers are introducing shop window screens, not only for their own promotions but also for DooH advertising. The British grocer Coop now announced to start a front-of-store DooH network using the Grassfish CMS. […]
By The Drum, Editorial. Pedr Howard, head of creative excellence at Ipsos, draws comparisons between the current retail media boom and the tech revolution of the early 2000s. “Everyone is becoming a media company,” he says. […]
Most observers will have long ago concluded that if another version of the Las Vegas Sphere was going to be built, it would likely ... […]
The announcement does not explain how this measurement tool works [Ed]. by Camille Bersola. The solution allows brands to accurately measure campaign performance, providing insights into passenger movement, unique visitors, frequency, reach and viewed impressions. […]
Digital signage is crucial for informing and guiding visitors in labyrinthine government buildings. Wayfinding displays and super-bright screens help guests navigate complex facilities, while displays placed in common areas offer real-time information and updates. Agencies can also use digital signage to overcome communication barriers by displaying information in multiple languages. […]
