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PATTISON Outdoor Launches Metro Station Domination for TD Canada Trust’s New Ad Campaign (Market Wired)

Canada's largest Out-of-Home (OOH) advertising company and the exclusive supplier for advertising on the Toronto Transit Commission's (TTC) transit system, announces a new station domination for TD Canada Trust in the TTC's Bloor-Yonge Station. Running until the end of July 2016, the campaign showcases the Samsung 40" smart TV that new clients can receive when they switch to TD Canada Trust. […]

marketwired.com
Tue, Jul 12, 2016 at 6:02 PM

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Raspberry Pi Digital Signage: is it the Best Low-Cost Option? (Skykit)

Raspberry Pi digital signage has been around for a few years. Because of the low price tag to Raspberry Pi, many think of it as the easiest, lowest barrier to entry hardware solution for their digital signage needs. And if that were the assumption, I think you would be wrong. […]

Tue, Jul 12, 2016 at 5:54 PM

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Panasonic has expanded its digital signage display lineup (Panasonic)

The EF1 series, available from July 2016, focuses on high image quality, reliability, and self-contained functionality in an IPS panel. Each features a built-in USB media player, eliminating the need for a set-top box or a connected PC for basic functionality. It’s also possible to have synchronised playback on multiple screens using the USB media player, when connected via LAN and a hub. […]

business.panasonic.co.uk
Tue, Jul 12, 2016 at 5:31 PM

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JCDecaux gets advertising rights for Chennai Metro (Best Media Info)

In a short span of time, Chennai’s metro operations have become a branding hotspot with local, national and international companies advertising to target users. With names such as Arun ice cream, Reliance Trends, Maruti, ITC, Renault, Motorola and Ford among others on board, out-of-home agency JCDecaux is set to give the necessary splash for brands via Chennai Metro Rail Limited (CRML). […]

bestmediainfo.com
Tue, Jul 12, 2016 at 5:24 PM

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16:9: 6 Steps For A Successful Digital Signage Campaign

Guest Post: Irfan Khan, Skykit Highly successful digital signage campaigns don’t spring into the world fully formed, like Athena from Zeus’s forehead. Instead, they require careful planning. Irfan Khan An example of this is a newly installed digital signage display at the San Francisco International Airport. It’s bringing in sweet profit increases at See’s Candies. […]

sixteen-nine.net
Tue, Jul 12, 2016 at 3:54 PM

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16:9: Low-Rent Digital Shelf Talkers At Canadian Tire

This is about as low-rent as I’ve seen for digital signs in a retail environment, save for TVs and DVDs/VCRs just plopped on tables or shelves. These are digital photo frame black-taped into coroplast frames, running endlessly repeating product promo loops (with tinny audio) in the cleaning supplies aisle at my local Canadian Tire. […]

sixteen-nine.net
Tue, Jul 12, 2016 at 2:20 PM

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16:9: 80 Million Pixels Light Up At Dubai’s New City Walk Market

This looks kind of amazing – 12 football fields worth of digital visuals on LED and projection in the new Meraas City Walk market in Dubai. Overall, the Meraas project involves more than 30 LED installations in 21 different formats and nearly 30 high-res projectors totalling over 80 million pixels. It’s easily one of the most ambitious digital installs done to date, globally. […]

sixteen-nine.net
Tue, Jul 12, 2016 at 9:09 AM

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The renaissance of out of home (OOH) industry in Australia (AdNews)

The past 18 months have seen a renewed focus on discovery and exploration within OOH, guided by new technology and advances spawning fresh interest in the sector from outside and within the advertising industry. […]

adnews.com.au
Tue, Jul 12, 2016 at 12:41 AM

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OAAA’s 2016 Media Plan Awards are now open for submission

The deadline to submit your entry is August 31, 2016. […]

oaaa.org
Mon, Jul 11, 2016 at 5:04 PM

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OOH ad company Adshel launches NZ’s first national digital roadside network (Campaign Brief)

With 150 ultra-high definition screens across Auckland, Wellington and Christchurch, the Adshel Live national network offers unrivalled ability to reach audiences across NZ's three major metropolitan centres. […]

campaignbrief.co.nz
Mon, Jul 11, 2016 at 1:08 PM

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Cleveland: Billboard prices soar ahead of the Republican National Convention (Media Life)

The Republican National Convention takes place next week in Cleveland on July 18-21. It’s an opportunity for out-of-home advertisers to reach larger audiences than normal. The convention is expected to bring at least 50,000 to the city, with most staying and hanging out around Quicken Loans Arena, where the event will be held. […]

Mon, Jul 11, 2016 at 1:06 PM

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How OOH Helps Brands to Reach the On-the-Go Consumer in Summer (Clear Channel Outdoor, via Media Village)

Consider that 85 percent of purchases are made in brick and mortar retail and that out-of-home (OOH) advertising is proven to provide one of the strongest opportunities to influence consumer purchase decisions shortly before they happen. […]

mediavillage.com
Mon, Jul 11, 2016 at 1:05 PM

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Renault Debuts Vehicle Recognition Tech in Roadside Ad Campaign (Automotive World)

Developed and tested over the past 12 months by Digital Out-Of-Home (DOOH) advertising specialists Ocean, the vehicle recognition technology will be used for the first time at their Holland Park Roundabout location in West London. The unique campaign, featuring the French car brand’s all-new compact family hatchback, is based on the popular car journey game, I-Spy. […]

automotiveworld.com
Mon, Jul 11, 2016 at 1:03 PM

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MediaPost: Why Most Agencies Stay Away from ROI Metrics

The honest answer is that achieving true conversion metrics is difficult. It is much harder to achieve conversion goals, and much harder to explain. […]

mediapost.com
Mon, Jul 11, 2016 at 12:41 PM

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#GhostbustersWaterloo DOOH Campaign (JCDecaux)

A super-sized spooky Out-of-Home campaign was launched by Sony Pictures with JCDecaux today, transforming London’s Waterloo Station into a film-themed showcase for two weeks, promoting the release of the new GHOSTBUSTERS movie which hits cinemas today. The campaign activity is augmented with a variety of global media-firsts debuting at the Waterloo Station spectacular. […]

Mon, Jul 11, 2016 at 12:38 PM

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