This digital signage spot ran in approximately 2,000 Bank of America Financial Centers, promoting the Cash Rewards credit card program. […]
Sponsored Feature. Geotargeting is targeting based on geographical location. Accomplished through geofencing technology, the process works by creating a layer of intelligence that enables action to be taken based on a set geographical area. […]
InfoComm 2016 was the first time displays were seen for near-to-the-viewer — or less than 2 meters of viewing distance — performance (i.e. tightest pixel pitch) as well as large-area seamless displays, which could be found across all of the major suppliers in the industry. […]
Back in May, the Court decided there was no law that permitted the installation of outdoor advertising billboards and signboards on public property and instructed that all such structures – some of which pose a hazard in high winds – be removed within six weeks. […]
A billboard reading "Hate cops? The next time you need help call a crackhead" was visible for at least a few hours Saturday on an electronic billboard near the intersection of Wheeling and Riverside avenues in Muncie, Ind. Megan Thomas said she noticed it around 1 p.m. […]
The ISA Sign Industry Quarterly Economic Report covers the second quarter of 2016 and forecasts into 2017. It assesses four segments—printing, electric/digital signage, and architectural signage—and related economic factors. In general, it shows growth for both the U.S. […]
It’s an exciting time to work in the out-of-home industry. We’re in the midst of a transformative age, combining mobile and out-of-home to create some pretty amazing advertising moments. On the digital side, location and consumer behavior are driving highly personalized content to a user’s device. […]
Kym Frank is President of Geopath (formerly known as the Traffic Audit Bureau for Media Measurement or TAB). Geopath is a not-for-profit organization whose mission is to power a smarter US OOH marketplace through state-of-the-art audience location measurement, insights, and market research innovation. […]
Outdoor display ads will evolve or die out. When self-driving vehicles are on the road drivers won’t be paying as much attention to billboards as they do now. Outdoor display ads will have to change radically to ensure they’re not just communicating a single marketing message; they’ll need to be much smarter, interactive and targeted. […]
Connecticut's highways, roads and streets are home to an estimated 1,500 billboards. And if you've traversed I-84 in Hartford recently, or other interstates in New Britain and across Connecticut, you've undoubtedly noticed a growing share of those roadside advertising beacons are large, "digital bulletin'' billboards in contrast to the ubiquitous vinyl-covered "traditional'' billboards. […]
Crimtan is using Digital Element’s NetAcuity Pulse Plus solution to develop campaigns for clients such as outdoor ad company Primesight, allowing them to deliver digital ads to consumers in the vicinity of outdoor poster placements. […]
The runaway success of the app has largely been due to the augmented reality element of the game. Augmented reality is different from virtual reality; virtual reality fully immerses the player in the "world" of the game (usually through the use of a headset), whereas augmented reality blends the physical world with contextual digital elements. […]
Susan McKee, Unit Chief, FBI Office of Public Affairs, says 54 fugitives have been caught as a direct result of tips prompted by “wanted” information on digital billboards. […]
“Dayparting is a great way to break messaging into audience-specific, contextually relevant messaging throughout the day. […]
JCDecaux’s latest Chicago Loop Immersion Zones and Airport Ivision Digital Networks are great examples of clustered ads which create ownership and exclusivity of a concentrated area that helps companies reach their desired consumer. […]
