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Billboard ads and magazine/print ads are the least disliked categories (Marketing Charts)

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marketingcharts.com
Sat, Jul 23, 2016 at 12:17 AM

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16:9: Mvix ends up in court but that’s OK

The Washington, DC-area digital signage firm Mvix has found itself in court, but in an entirely good way. The company, which does cloud-based software, has developed a dynamic Digital Docket Display widget aimed at courthouses – showing real-time case information, including case numbers, parties involved, courtroom and time. […]

sixteen-nine.net
Fri, Jul 22, 2016 at 7:21 AM

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OAAA: The Future of OOH Buying is Real-Time – Part 4, by Posterscope’s Jeff Tan

Real-time digital OOH utilizes data sets to trigger advertising on digital screens including digital billboards, street furniture, and place-based media. Utilizing Geo Audience Insights (GAI) in real-time is the future of OOH buying. Note that I hesitate to say “programmatic” OOH media. […]

thoughtleadership.oaaa.org
Thu, Jul 21, 2016 at 6:27 PM

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NYC Transit’s DOOH campaign urges safety when playing Pokémon Go (Metro-Magazine)

The agency has created a new safety campaign for its “On The Go” (OTG) travel station kiosks, reminding customers to stay safe by remaining behind the yellow line when trying to catch the animated creatures. […]

metro-magazine.com
Thu, Jul 21, 2016 at 6:13 PM

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OOH Drives Brand Conversations that Result in Sales (OMAC)

The fact that out-of-home generates so many word of mouth conversations despite lesser exposure rates than TV and the Internet signals the power of this medium. In the six industries Keller Fay analyzed, out-of-home was by far the most efficient channel for generating conversations that mentioned a specific advertisement and inspired sales. […]

omaccanada.ca
Thu, Jul 21, 2016 at 6:10 PM

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How Mobile Location Data Is Ushering in the Next Era of Brick-and-Mortar Business (PC Magazine)

Start-ups like Glympse and UberMedia are using location sharing, mobile behavior data, and new geofencing technologies to change the way physical businesses engage customers. […]

pcmag.com
Thu, Jul 21, 2016 at 6:07 PM

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How to Enter the Digital Billboard Business (Billboard Insider)

Dave Westhoff just installed a digital billboard in Ashland, Missouri. Westhoff’s story is intriguing because he is an insurance agent who decided to enter the digital billboard business. […]

billboardinsider.com
Thu, Jul 21, 2016 at 7:37 AM

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Why and how DOOH operators should be taking advantage of the video game industry (Daktronics)

While more and more industries are testing out the capabilities of DOOH advertising, the video game industry has yet to make a big splash. The face of what we used to consider a “gamer” has changed drastically over the past decade. This audience has grown from a very concentrated group to being a cultural norm. […]

blog.daktronics.com
Thu, Jul 21, 2016 at 7:20 AM

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16:9: Board The Queen Mary For A Digital Signage Tour, Aug. 10th

Digital Signage Expo is planning an informal tour and mixer on the Queen Mary cruise liner, which has been a part of the Long Beach, CA waterfront for many years as a working museum hotel and restaurant. The August 10th event will run from 5:30-7:30 p.m. on the ship. […]

sixteen-nine.net
Wed, Jul 20, 2016 at 5:37 PM

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Competition between Samsung and LG in the digital signage market intensifies (Korea Herald)

The growing global digital signage market is becoming a new battlefield for Korean tech giants Samsung Electronics and LG Electronics, each vying to gain the upper hand. The shipment volume of digital signage displays in the global market is forecast to grow from 4.4 million in 2015 to 7.7 million units by the year of 2020, according to a recent report by market research firm IHS. […]

koreaherald.com
Wed, Jul 20, 2016 at 4:31 PM

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Samsung Electronics, LG Electronics Focus on Digital Signage (Business Korea)

Last year, Samsung Electronics’ global digital signage market share reached 28.1% on a quantity basis and the company ranked first in the market for the seventh consecutive year. In March 2015, Samsung Electronics took over YESCO Electronics, a U.S. LED signage manufacturer. […]

businesskorea.co.kr
Wed, Jul 20, 2016 at 4:27 PM

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PJSC July 2016 Media Monthly Newsletter: OOH market indicators, analysis and more (PJSC)

OOH companies valuation metrics, share price performance, EBITDAs: Clear Channel Outdoor, JCDecaux, Lamar, National CineMedia, OUTFRONT Media, RMG Networks. […]

Wed, Jul 20, 2016 at 4:25 PM

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How to Boost the Digital Presence of Small Businesses with Digital Signage and Social Media (Mvix)

Sponsored Feature. A recent survey by GetApp of small to medium-sized business owners revealed that social media has the biggest impact on the digital presence of their businesses. Build digital presence with digital signage and social media Mobile site came in second with more than 28% of the respondents saying it has the biggest impact on their online presence. […]

mvixdigitalsignage.com
Wed, Jul 20, 2016 at 4:13 PM

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16:9: New York’s Subway System Resorts To Digital Messaging To Warn Distracted Pokemon Go Players

Photo: Marc A. Hermann / MTA New York City Transit Concerns about subway riders being dangerously distracted by their need to do whatever the hell they do with the red-hot Pokemon Go augmented reality mobile app has compelled MTA New York City Transit to start running safety messages on its On The Go Travel Station kiosk network. […]

sixteen-nine.net
Wed, Jul 20, 2016 at 8:55 AM

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Screen orientation tips for digital signage (Mood Media)

In the DS world, the landscape screen orientation is king. It looks familiar to TVs at home. Most video is shot in the landscape format. […]

Wed, Jul 20, 2016 at 7:07 AM

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