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Fitness DOOH network success: Zoom Media’s focus on active lifestyle consumers pays off (Marketing Mag)

Zoom boasts roughly 2,700 digital screens in 750 fitness establishments across Canada; it has converted about 500 of the establishments in which it operates to digital screens only. Corvetti said the company intended to keep expanding its digital inventory, as well as personal viewing screens on cardio equipment. […]

marketingmag.ca
Tue, Jul 26, 2016 at 10:05 PM

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Tiffany primes for mobile engagement with subway passageway takeover (Luxury Daily)

For the “station domination,” Tiffany worked with out of home placement firm Outfront Media. Tiffany’s effort, found within a pedestrian passageway within the station, included large framed wallscape posters, vertical kiosks and a backlit wall display. […]

luxurydaily.com
Tue, Jul 26, 2016 at 5:10 PM

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Digital signage business sentiment positive in Germany, Austria and Switzerland (DS Summit)

More then half of the surveyed companies are expecting a more favourable business situation for their products and services in the next six months. The business sentiment of display vendors remains volatile. However, year-on-year the sentiment shows a healthy growth. […]

digitalsignagesummit.org
Tue, Jul 26, 2016 at 4:56 PM

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Ten Steps to Prevent A Digital Billboard Hack (Billboard Insider)

New tools are available to dramatically reduce the odds that your digital billboard structures are breached. OAAA commissioned top security experts, who refer to themselves as “benign hackers,” on behalf of the industry (Digital Defense, Inc.). These outside experts conducted extensive field testing on digital billboards. […]

billboardinsider.com
Tue, Jul 26, 2016 at 4:47 PM

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An in-depth look at billboards that deliver targeted ads by identifying your car (CBC)

These are large, digital screens, three in a row, each about 12 metres wide and 3.5 metres high. And they have built-in cameras that take photos of nearby traffic. So if you're stopped at a traffic light near one of these billboards, the camera will capture an image of the front of your vehicle, and computer vision software will identify the type of car you're driving. […]

cbc.ca
Tue, Jul 26, 2016 at 7:45 AM

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Why classic media (including OOH) could be the cure for digital fatigue (Mediatel)

The convergence of mobile and OOH is highlighting the effective mix of the old with the new. A static ad may promote a brand's event hashtag, encouraging the user to find out more information on their smartphone or tablet at a more convenient time. Digital and classic media are natural bedfellows and should support each other rather than compete for the attention of the consumer. […]

mediatel.co.uk
Mon, Jul 25, 2016 at 8:04 PM

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16:9: US political conventions go big on digital signage and social

The backdrop for the RNC set was a big LED wall. When someone was speaking, the content was tuned to that. The rest of the time the big display seemed – as viewed from a distant camera – to be rolling pretty briskly though what looked to be Twitter, Instagram and maybe Facebook posts on a kinetic social media visualization. […]

sixteen-nine.net
Mon, Jul 25, 2016 at 8:02 PM

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Dearden leaves Clear Channel under unclear circumstances (Campaign)

Matthew Dearden, the Europe president of Clear Channel International, is leaving the business as the outdoor company tries to become "more agile". Dearden was the UK chief executive of Clear Channel up until 2014, having joined the company in 2010, during which time it introduced the UK’s first roadside digital network of two square metre HD screens in London. […]

campaignlive.co.uk
Mon, Jul 25, 2016 at 8:02 PM

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Not All Video Advertising Impressions Are Created Equal, and How to Evaluate DOOH Impressions (Screen Media Daily)

So what yardstick should we use to measure DOOH media? The most important metric for measuring a digital out-of-home screen’s effectiveness is the environment the screen is in—the stronger the location is—the more likely a specific ad impression will be for an advertiser. […]

screenmediadaily.com
Mon, Jul 25, 2016 at 3:37 PM

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Ask the Board: How to choose the right displays for your digital signage network (DS Connection)

There is a plethora of eye-popping and gorgeous flat-panel digital display signage on the market, all manufactured by quality manufacturers. […]

digitalsignageconnection.com
Mon, Jul 25, 2016 at 3:35 PM

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oOh! launches Evoke TV (BandT)

The launch follows oOh!’s agreements with QIC and Lend Lease to deliver content into NSW, WA, Queensland, and Victorian centres through large format digital Evoke screens. Combined with its agreement to sell advertising on Vicinity Shopping centre’s EVOKE network – which displays other third party content – oOh! […]

bandt.com.au
Mon, Jul 25, 2016 at 3:15 PM

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16:9: How the quality of content influences the effectiveness of your digital signage

If a small or medium-sized business is lucky enough to include a budget for an in-house marketing director (let alone a team!), that person or team is faced with competing interests and responsibilities. Often, this results in marginally compelling digital signage content, with all the focus and budget put on the period when the screens first go live. […]

sixteen-nine.net
Mon, Jul 25, 2016 at 3:11 PM

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16:9: The future of digital signage is built-in players

I have long believed and advocated for the complete elimination of the digital signage media player as we know it. It was not that long ago that many enterprise players cost north of $1,500. The costs have not only decreased by more than 1/10th, but features and functionality have increased, as well. […]

sixteen-nine.net
Mon, Jul 25, 2016 at 7:12 AM

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16:9: What’s behind Raffi Vartian leaving Signagelive

With senior sales and channel people in place, and things ticking along nicely (sales up 60+%), he’s been doing the role of CMO for the company, but he wasn’t feeling that. If you know Vartian, he’s a scrappy Chicago guy raised on politics, and he even spent five years early in his working life doing various political jobs in DC in the US House of Representatives. […]

sixteen-nine.net
Mon, Jul 25, 2016 at 7:10 AM

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oOh!media adds directional sound capabilities to its digital billboard network (Australian Financial Review)

Out-of-home advertiser oOh!media is rolling out directional-based sound capabilities across large parts of its digital billboard network with the launch of Evoke TV. It follows oOh!media's acquisition of 85 per cent of youth-focused media and publishing group Junkee Media for $11.1 million in June. […]

afr.com
Sun, Jul 24, 2016 at 2:43 PM

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