Raw Feed & Search

How Local Businesses Can Use Digital Signage To Attract Pokémon Go Fans

Guest Post: Mark McDermott, ScreenCloud If you were ever a fan of Pokémon as a kid or teenager, you’ll know about Pokémon Go, a new app developed by Niantic. Pokémon Go creates an augmented reality experience (something virtual appearing in the real world), to allow you to chase Pokémon characters all over town, to lure them, capture them and train them for battle. […]

sixteen-nine.net
Fri, Aug 5, 2016 at 4:17 PM

Permalink

OOH ad operator QMS: company profile (Share Cafe)

Investors appear to like QMS' growth strategy of developing its digital and static billboards in high-profile retail, transit (buses, rail and ferries) and airport sites across Australia, Bali and New Zealand, as well as its street media assets. […]

sharecafe.com.au
Fri, Aug 5, 2016 at 4:12 PM

Permalink

The Drum: How driverless cars will revolutionize OOH advertising

As driverless cars ascend from Elon Musk’s lips to God’s ears, the out of home (OOH) industry is on the verge of a renaissance perhaps unseen since President Dwight D. Eisenhower created the interstate highway system in 1956. […]

thedrum.com
Thu, Aug 4, 2016 at 5:00 PM

Permalink

Visible Spectrum offers a fast and low-cost way of producing high quality video content (DPAA)

DPAA-sponsored feature. Exclusive interview with John Malec, CEO of Visible Spectrum (VSI), a new member of the Digital Place Based Advertising Association (DPAA). Founded in 2011, VSI provides a web-based cloud platform for creating custom, professional quality, HD video for any digital platform – Internet, TV, Digital Signage or Mobile. […]

Editorial
Thu, Aug 4, 2016 at 4:58 PM

Permalink

IHeartMedia’s second-quarter loss widens to USD 278.9 million (My San Antonio)

Clear Channel Outdoor Holdings, a billboard company that is 90 percent owned by iHeartMedia, separately announced Thursday that it lost $69.09 million in the second quarter, compared with a $1.4 million gain in the same quarter last year. Revenues at the billboard company fell to $712.15 million from $722.82 million a year ago. […]

mysanantonio.com
Thu, Aug 4, 2016 at 4:57 PM

Permalink

Clear Channel Outdoor’s Results for 2016 Second Quarter (Business Wire)

Key Financial Highlights: Consolidated revenue decreased 1.5%. Consolidated revenue increased 3.2%, after adjusting for a $6.2 million impact from movements in foreign exchange rates and the $27.1 million impact of the non-strategic outdoor markets we sold in the first quarter of 2016. Americas revenues decreased $15.8 million, or 4.6%. […]

businesswire.com
Thu, Aug 4, 2016 at 4:55 PM

Permalink

OUTFRONT Media’s Second Quarter 2016 Results (PR Newswire)

Revenues of $385.3 million. Operating Income of $59.0 million; Net income of $28.5 million, $0.21 per diluted share. Adjusted OIBDA of $123.0 million. […]

Thu, Aug 4, 2016 at 4:54 PM

Permalink

Digital signage at Rio 2016 Olympic Games (DS Today)

Digital signage use outdoors in Brazil has boomed, particularly in the last two years, which has everything to do with the "Samba Nation" hosting the 2014 FIFA World Cup. There's already a strong digital signage presence across the country, particularly across soccer stadiums, for obvious reasons. […]

digitalsignagetoday.com
Thu, Aug 4, 2016 at 4:53 PM

Permalink

In Germany, Ambivalence About Digital Out-of-Home Ads (eMarketer)

But many users don’t engage, despite knowing how to do so. Nearly 50% of internet users in Germany use their mobile devices to receive information on products and services from billboards or screens that offer digital content, according to a February 2016 survey from Fachverband Aussenwerbung, PosterSelect and Research Now. […]

emarketer.com
Thu, Aug 4, 2016 at 4:46 PM

Permalink

Newspaper kiosks in Paris to get digital treatment from JCDecaux in 2017 (DS Summit)

As of next year, 360 of Paris’ media kiosks are to be modernised with digital self-service and recharging functions. An additional 100 kiosks are to receive external DooH touch screens. Digitalisation knows no boundaries: even the classic Paris street defining newspaper kiosks are to receive the digital treatment. […]

digitalsignagesummit.org
Thu, Aug 4, 2016 at 7:55 AM

Permalink

Multiscreen content requires more creativity (DS Summit)

Technology was one of the key themes of the “Best practices and future trends in Multiscreen” panel at the DSS 2016. The panel – which consisted of Benjamin Wey / Goldbach, Eva Adelsgruber / 7Screen, Tilman Rotberg / GfK and Dr. Kai-Marcus Thäsler – also agreed that creatives are in strong demand. […]

digitalsignagesummit.org
Thu, Aug 4, 2016 at 5:58 AM

Permalink

The Drum: Elizabeth Arden’s pollution-activated ‘Outsmart the City’ DOOH Campaign

Elizabeth Arden is harnessing digital out of home (DOOH) technology to highlight the damage that pollution can do to skin. Designed to promote the brand’s Prevage City Smart Hydrating Shield SPF50 product, the initiative comprises pollution-activated digital panels which display real-time pollution data supplied by LondonAir. […]

thedrum.com
Thu, Aug 4, 2016 at 1:03 AM

Permalink

How to pair out-of-home media with mobile advertising (Outfront Media)

Q&A with Dipanshu “D” Sharma, Founder of xAd. Out-of-home media and mobile advertising are alike in many ways. Both are location focused and both target users in a similar "on the go" mindset. […]

outfrontmedia.com
Wed, Aug 3, 2016 at 5:48 PM

Permalink

Video Everywhere Summit’s Agenda for Oct. 27th, Roosevelt Hotel, NYC

The DPAA Video Everywhere Summit is the largest event dedicated to multi-screen engagement. Brands, agencies, media, ad tech, mobile and location data, research and technology partners attend to discuss the latest innovations in the video space and hear from advertising and media thought leaders. The Summit also provides hands-on learning via experiential exhibits and special sessions. […]

videoeverywheresummit.com
Wed, Aug 3, 2016 at 5:43 PM

Permalink

KBH Digital wins Eurostar contract for on-train and on-platform advertising (Retail Times)

Eurostar, the high-speed rail operator connecting the UK to mainland Europe, is the latest transport brand to work with KBH Digital to sell advertising on board its new fleet of state-of-the-art trains. The new digital media contract creates an international presence for KBH Digital and its advertisers. […]

retailtimes.co.uk
Wed, Aug 3, 2016 at 5:39 PM

Permalink