Raw Feed & Search

I don’t like Beacons (Mediatel)

Detractors of using the bluetooth technology in out-of-home advertising should reconsider the opportunity, writes Ged Weston "I don't like Beacons" "Why?" "I just don't like them" This genuinely happened to me in a client meeting last week. This week's launch at the Transport Museum with Mediatel for the Presenz Beacon Network however reinforced why this initiative is worthwhile pursuing. […]

mediatel.co.uk
Sat, Sep 17, 2016 at 3:03 PM

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Cledis LED display technology ready for B2B by 2017, says Sony (Global LED OLED)

After it showcased its “Cledis” LED display technology at InfoComm 2016, Sony announced plans to release the technology early next year, offering a modular approach to the construction of wall-sized LED displays of high brightness and contrast ratio. […]

globalledoled.com
Sat, Sep 17, 2016 at 8:52 AM

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Route invests £20m in expanded research for outdoor advertising (Campaign)

The out-of-home industry has invested more than £20m in renewed research to help it gain a better understanding of its audience. Outdoor research body Route said the research project will run until 2023. Ipsos Mori will collect data from 43,200 people on their behaviour outdoors. […]

campaignlive.co.uk
Sat, Sep 17, 2016 at 12:32 AM

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Do digital signage and kiosks craft the ideal partnership? (DSToday)

Digital signage and kiosks at first glance appear to be completely different devices. The kiosk is primarily an interactive device meant to offer a service or a product, while digital signage is meant to offer advertisements or information. There are, however, many new crossover uses of digital signage and kiosks, and some companies are even combining digital signage with kiosks. […]

digitalsignagetoday.com
Sat, Sep 17, 2016 at 12:21 AM

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Digital Signage – Key to Modern Restaurant Transformation (Modern Restaurant Management)

Here’s how things used to work. Restaurants would have menus printed which would quickly get outdated and not provide essential information. Instead of canned, pre- determined messaging on printed menu boards, digital screens with vivid graphics, images and videos are providing customers with information about what they’re looking at, and influencing buying decisions, including up-sells. […]

modernrestaurantmanagement.com
Sat, Sep 17, 2016 at 12:17 AM

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16:9: Estimote Puts Digital Signage System On A BLE Beacon

Bluetooth beacons have been turned into interactive digital signage players by one of the largest manufacturers of the high buzz factor radio transmitters. The Polish start-up Estimote has announced a new product called Estimote Mirror, a dongle that plugs into the back of any display that has an HDMI and USB port (if they are next to each other). […]

sixteen-nine.net
Sat, Sep 17, 2016 at 12:01 AM

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16:9: Key Copy Kiosk Shows What Interactive Retail Should Really Be About

Here’s a great example of an interactive screen solution, coupled with a machine, that goes to the heart of what any of this “customer engagement” stuff should be about – making something faster, better and easier for consumers. In this case, it’s a kiosk that can copy a house, car or other key in a matter of seconds, on demand. […]

sixteen-nine.net
Fri, Sep 16, 2016 at 9:47 AM

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AV, IP, and Digital Signage? (AV Network)

It was a long hot summer of rapid technology change and new product introductions. […]

Thu, Sep 15, 2016 at 8:45 PM

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Ipsos Gets Expanded UK Outdoor Industry Research Contract (MR Web)

In the UK, outdoor advertising audience research body Route has commissioned Ipsos Connect UK to undertake an expanded and renewed six-year research project, providing data to the outdoor industry until 2023. The new contract, funded by an injection of £20m, begins on 1st April 2017. […]

mrweb.com
Thu, Sep 15, 2016 at 8:31 PM

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NJ Supreme Court says electronic billboards are protected by free speech (New Jersey 101.5)

The state’s top court ruled Thursday that this Somerset County municipality’s ban on electronic billboards is unconstitutional because it violates federal and state free speech rights. The township in 2010 banned electronic billboards on its stretch of Route 287 in an effort to preserve the suburban municipality’s “bucolic” character. […]

nj1015.com
Thu, Sep 15, 2016 at 5:34 PM

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Study: Strong Market Growth in Fine Pitch LED Screens until 2021 (DSSummit)

The worldwide demand for LED Fine Pitch Displays is set to increase in the next five years. Market researchers from LEDinside predict strong corresponding growth in the indoor and outdoor LED signage markets. It’s clear from the last three to five years that more and more LED technology is finding its way onto both indoor and outdoor screens. […]

digitalsignagesummit.org
Thu, Sep 15, 2016 at 5:31 PM

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16:9: Whole Foods Goes Truly Digital With Signage At Seattle-area 365 Store

Photo by Kurt Schlosser / GeekWire Via GeekWire The tech news site GeekWire has a good piece up about the heavy digital investment made by Whole Foods at a new small format 365 store in Bellevue, Washington. […]

sixteen-nine.net
Thu, Sep 15, 2016 at 11:13 AM

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Washington Metro Adds 28 New Digital Ad Displays to Increase Revenue (Mass Transit Mag)

Washington Metropolitan Area Transit Authority (Metro) and its revenue-generating advertising contractor, Outfront Media, recently announced the addition of 28 new high-definition digital advertising displays at 14 Metrorail stations in an effort to increase commercial revenue to support Metro's operating budget. […]

masstransitmag.com
Thu, Sep 15, 2016 at 8:13 AM

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MediaPost: Billboards Help Irrigate Fields In India

Vodafone and Kinetic Worldwide in India are partnering for a creative initiative to showcase how advertising can be used for social good in the region. The "Recharge with Rainwater" project consists of a network of five Vodafone billboards that harvest rainwater by utilizing U-curved aluminum sheets as collection funnels on top of the billboards. […]

mediapost.com
Thu, Sep 15, 2016 at 7:48 AM

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LinkNYC pulls plug on web browsing after homeless people were caught watching porn on its terminals (RCR Wireless)

Due to “unexpected challenges,” managers of the LinkNYC project, which in eight months has installed some 400 “link” kiosks in three New York City boroughs, are disconnecting internet browsing on the tablets. Using old phone booth locations, LinkNYC is installing the kiosks, which serve as free, public Wi-Fi hot spots, as well as a link to city services, including 311 and 911. […]

rcrwireless.com
Thu, Sep 15, 2016 at 7:40 AM

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