Gov. Jerry Brown signed off on a new law last week that could allow more digital signs in downtown Los Angeles. As Insider reported on September 5th AB1373 would require billboards to conform to whatever sign ordinance the City Council passes. […]
By Dave Etherington, Chief Strategy Officer for Intersection. The speedy, networked rollout of an estimated 1.5 million digital out-of-home (DOOH) displays in the U.S. is creating a new platform for online experiences previously relegated to laptops and mobile phones. […]
The Out-of-Home (OOH) industry posted an increase of 14.2 per cent on net media revenue year-on-year, ending the quarter with $185.5 million in net media revenue, up from $162.4 million* for the same time last year. […]
Following are four major improvements that were necessary in order to develop an outdoor product that would be acceptable to the QSR market with the progress made on each, mostly in the past two years. Brighter screens — The normal brightness of most indoor screens is 400-500 nits. In order to compete with the bright sunlight, outdoor screens need to be 1,500-2,500 nits. […]
Digital Out-of-Home (DOOH) business, Shopper Media Group, has added the Northern Territory to its portfolio of over 150 shopping centres nationally. The latest signing has Shopper Media Group on track to installing more than 1000 Smartlite digital advertising panels across 300 Australian shopping centres by the end of 2016. […]
London-based Private Investment Boutique DeBere Capital Partners has appointed Dirk Huelsermann as Managing Partner, to strengthen investments in the technology sector and manage international investor relations. Dirk joins DeBere alongside his position as Trustee and Managing Director of his Family Office, where he can look back on more than a decade in venture investing. […]
Sponsored feature. When an organization invests in digital signage, they want to see an immediate and measurable ROI. However, this model of assessing success does not always work across the board. […]
Jen Hensley, the general manager of LinkNYC, said those 500,000+ users have used the service more than 26 million times since it launched in February, and expects that number to grow as they install 7,500 kiosks in the five boroughs over the next few years. The modern-day “phone booths” stirred controversy over its free web access on its tablets which were hogged by users at certain locations. […]
Eligibility for the 2017 OBIE Awards competition requires that paid advertising was posted on an out of home advertising display at some point during the 2016 calendar year (January 1 through December 31). Identical advertisements displayed during the 2016 calendar year, but entered in any previous OBIE Awards competition, are ineligible. […]
APN Outdoor currently operates Australia's largest national collection of digital billboards, occupying prime advertising real-estate across the country. The immediacy and flexibility facilitated by digital formats in the Outdoor space has become a hallmark of some of the most notable and successful campaigns in recent years. […]
Digital Growth Targets: “We’ll do 100 additional digital billboards a year. I’d like to have that a little bit higher. 1.5% of our billboards are digital. […]
Sign companies have put up billboards endorsing council members who are drafting the new sign law. Those companies are also among the city's biggest spenders on lobbying. As of June, billboard companies were on track for record spending in support of changing L.A. […]
As originally stated, DSF Europe maintains its own budget and annual agenda, participates in worldwide event and initiative planning, and has a seat on the DSF Board of Directors. […]
Advertising revenue reports used to put our medium in the “other” category, if it was mentioned at all. Now OAAA is a central source for OOH revenue reporting (and is cited by The New York Times and other reputable press outlets.) We used to avoid the press (or run). Now we embrace the press, ready to tell our story. […]
“In my opinion, the industry has lacked rich data sets that provide a close geo location proximity for years. Mobile carrier data in itself is a powerful data set, but it lacks the depth and usability of social and digital data. […]
