A design for "the most Instagrammable billboard in the world" by a Los Angeles team has beaten schemes by Zaha Hadid Architects and Gensler in a competition to create an advertising structure for Sunset Boulevard. […]
Out of home agency JCDecaux is showing no signs of retiring its traditional billboard offering, bucking the trend set by the likes of Clear Channel of aspiring toward a digital-only inventory. […]
A lot of webinars I see promoted in this industry don’t seem to stray much off a common set of themes – the why XX is important or how to do YY stuff. So it’s interesting to see the Digital Signage Federation promoting a Nov. 16 “Hangout” panel discussion about Accelerated Environmental Life Testing for Digital Kiosks and Displays. […]
PromoVu is a Portland, OR-based company that owns patents for visual detection software available for licensing by digital place-based networks. […]
Speculation about and preparing for autonomous vehicles is one of these changes that has the potential to greatly impact the OOH advertising industry. OAAA has a strategic plan to help guide the OOH industry. OAAA commissioned outside experts to explain this potential innovation and how it might impact OOH advertising. […]
JCDecaux’s Sales and Partnerships Director, Ben Maher, kicked off their session at the IAB UK’s Digital Upfronts by announcing that, in 2017, it will bring 4k Ultra HD to the streets and retail environments in the UK. […]
The Belltower proposal is composed of a vertical LED billboard attached to a tower made of perforated metal, which allows for various video projections and specialized lighting. The Belltower would be able to stream live commercial media, cultural events, and video art interventions through their partnership with LA’s Museum of Modern Art. […]
We wrote this digital signage guide because it’s hard to find free, educational, and comprehensive content that helps the enterprise and SMB buyer make informed decisions about the digital signage market. Most of the content out there about digital signage is news, updates from a vendor’s install base, or case studies. […]
Getting your logo on a flashy billboard in Times Square will set you back a few dollars. With costs in the range of <$1.1 million to $4 million a year, it’s the most expensive outdoor advertising placement in the world. But for that price tag, your ad will be placed in front of 26 million pairs of eyeballs a year. […]
The French digital signage CMS firm Telelogos has joined the relatively small but building list of companies that have developed solutions for Philips’ new D-Line series of system on chip smart displays, which run on Android. The Media4Display software integration with the all-in-one display series is done using an app, available from Telelogos or at www.professionaldisplayapps.com. […]
The Young Media Academy is open to media professionals 30 years of age or under. Delegates to the DPAA's Video Everywhere Summit on October 27 who meet this criteria will be invited to enter the drawing at the AMI exhibit booth. The winner will be announced at the Summit cocktail party immediately following the day's sessions. […]
Much of the industry attention will be on NYC next week and the whole NY Digital Signage Week thing (will be in and out of that on an overnighter), but there’s another industry event planned for two weeks later in the city. […]
Regardless of party or ideology, billboards deliver what political advertising craves: attention. One clever billboard can generate global buzz. In 2010, a lone billboard along Interstate 35 in Minnesota featuring a smiling former President George Bush launched a slogan that infiltrated the national political debate: “Miss me yet? […]
DOOH is the only segment not threatened by mobile. In fact, both media activate and enhance each other. Together, they offer data maximization, customer impression targeting, multiscreen retargeting, consumers on the path to purchase, geofencing and attribution. […]
The world's biggest outdoor company said its investment was part of its vision to be recognised as a leading media owner beyond out-of-home advertising. Spencer Berwin, co-chief executive officer at JCDecaux UK, said: "This is a significant step in the evolution of our business. […]
