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DOOH tech manufacturer Amscreen to develop products for Smart Cities (Sign Link)

The new portfolio is tailored towards local authorities, telcos and media owners looking to modernise and improve value delivered to the general public through traditional street furniture such phone boxes and screen-based advertising. The initial range of products includes Adshel Live London, which offer a fresh approach to traditional phone boxes by featuring Wi-Fi and maps. […]

signlink.co.uk
Tue, Nov 1, 2016 at 6:25 PM

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JCDecaux Airports launch Dynamic Gateway Digital OOH campaign at Heathrow (Pioneering OOH)

JCDecaux Airport has launched an innovative dynamic digital campaign across the Heathrow gateroom DAPs network to provide passengers with useful destination based information. […]

pioneeringooh.com
Tue, Nov 1, 2016 at 1:16 AM

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oOh!media’s Brendon Cook named ADMA Marketer of the Year (Media Week)

oOh!media chief executive officer Brendon Cook was honoured last week with Australia’s most prestigious individual marketing award at the 2016 ADMA Australian Creativity & Effectiveness (AC&E) Awards ceremony in Sydney. […]

mediaweek.com.au
Tue, Nov 1, 2016 at 1:12 AM

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LinkUK from BT, supported by digital advertising, will roll out across the capital next year (Pioneering OOH)

Londoners will benefit from the fastest free public Wi-Fi available, free phone calls and a range of other free digital services from next year, thanks to a new partnership between BT, Intersection, the urban innovation company behind LinkNYC, and Primesight, a leading UK outdoor advertising company. […]

pioneeringooh.com
Tue, Nov 1, 2016 at 1:10 AM

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Digital Signage Summit Russia in Moscow, Nov 1-2, 2016 (DS Summit)

The DSS Russia will take place on the 1st and 2nd of November 2016 in Moscow. The DSS Russia is a joint venture between Integrated Systems Events, invidis consulting and Midexpo. At the two-day conference, discussed topics will include: Digital Signage in exhibitions and museums, Digital Signage in retail, and installations and trends in Russia. […]

digitalsignagesummit.org
Tue, Nov 1, 2016 at 1:07 AM

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Australian billboard owners block race horse rescue charity’s efforts to place ads (Mumbrella)

A charity focused on rescuing racehorses says it has had access to outdoor advertising blocked almost completely by outdoor site owners – despite the efforts of media buyers, outdoor operators and the Outdoor Media Association. […]

mumbrella.com.au
Tue, Nov 1, 2016 at 1:04 AM

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Opinion: OOH will be smarter and more creative in 2017, as digital OOH comes of age (Talon Outdoor)

UK's OOH advertising industry will continue to evolve, in spite of Brexit concerns and realities. 2017 is the year of data, automation and creativity. Technology continues to fuel the creative ideas that make OOH one of the most impactful and versatile channels. […]

Tue, Nov 1, 2016 at 12:47 AM

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Top three things to consider before upgrading your digital signage network (DSConnection)

“Objectives, objectives, objectives. Everyone wants to upgrade their network before it reaches the end of a useful life. The problem becomes wanting all the shiny new toys and not thinking about what the objective of the overhaul is. […]

digitalsignageconnection.com
Tue, Nov 1, 2016 at 12:41 AM

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Spotify’s latest campaign features the best of OOH and DOOH (Linkedin)

Spotify went large on out-of-home this month with a campaign to build awareness & usage of the music streaming service's playlist feature (creative by Wieden+Kennedy NY). Planned by Goodstuff and working with our OOH partner Talon, we featured a selection of the most impactful opportunities across the largest UK cities. […]

Tue, Nov 1, 2016 at 12:40 AM

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#LondonIsOpen greets Canary Wharf passengers on largest ever tube screens (Pioneering OOH)

As part of a strategy to generate vital new revenue for the modernisation of London’s transport system, Transport for London (TfL) and Exterion Media today launched two 7.2m x 4m, double-sided screens inside Canary Wharf Tube station. […]

pioneeringooh.com
Mon, Oct 31, 2016 at 6:14 PM

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Little screen, meet big screen (BQ Live)

This seamless ad experience can even carry over outside the home, with digital out-of-home (DOOH) signage allowing advertisers to catch audiences on the go. […]

bqlive.co.uk
Mon, Oct 31, 2016 at 5:54 PM

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Marie Curie DOOH campaign turns Piccadilly Circus yellow (Campaign Live)

Marie Curie turned Piccadilly Circus yellow on Saturday in support of the charity's nurses who worked an extra hour as the clocks went back last weekend. For one hour between 7pm and 8pm on 29 October, brands including Coca-Cola and McDonald's pledged their support for Marie Curie’s "Extra hour" campaign and agreed to donate an hour of their advertising time by turning their artwork yellow. […]

campaignlive.co.uk
Mon, Oct 31, 2016 at 5:49 PM

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16:9: Digital Signage Federation Unveils New Look Logo

The Digital Signage Federation has a new logo. There were DSF members walking around last week with lapel pins sporting the new look. I’m told a badly needed refresh of the organization’s website is imminent. […]

sixteen-nine.net
Mon, Oct 31, 2016 at 1:58 PM

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16:9: Simon Rolls Out Mobile-Friendly Interactive Stations Across US Malls

The US shopping mall giant Simon is rolling out a shiny new set of big 65-inch interactive directories to nine shopping centres, using a blend of touch and screen to mobile capabilities like NFC, beacons and text. The units, a press release suggests, also use proximity sensors that make the interactive component “come to life” when a shopper walks within a few feet of the screen. […]

sixteen-nine.net
Mon, Oct 31, 2016 at 10:08 AM

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16:9: Digital Signage Expo Opens Registration For March 2017 Vegas Show

The 2017 edition of Digital Signage Expo have opened for registration online at www.dse2017.com The show is at the Las Vegas Convention Center March 28-31 (with the exhibit hall open March 29-30). […]

sixteen-nine.net
Mon, Oct 31, 2016 at 9:09 AM

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