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DPAA member profile: mobile and DOOH ad platform Vistar Media

A DPAA-sponsored feature. How do you see the digital out-of-home & mobile relationship evolving over the next several years? There are a few immediate synergies that come to mind: the performance gains in purchasing cross-screen media against a single strategy; mobile as a data channel to apply targeting to DOOH; mobile as a data channel to apply measurement to DOOH. […]

digitalsignageadvertising.wordpress.com
Wed, Nov 2, 2016 at 11:44 PM

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OAAA’s “Vote to Count” PSA campaign captured across the nation (Clear Channel Outdoor)

It’s been a tumultuous (to say the least) election cycle and for most — November 8 can’t come soon enough. To encourage more citizens to show up at the polls, the Outdoor Advertising Association of America (OAAA) launched the “Vote to Count” PSA campaign reminding Americans that while all labels matter, only one label counts on election day: VOTER. […]

company.clearchanneloutdoor.com
Wed, Nov 2, 2016 at 7:50 AM

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Art Commission rejects initial plan for billboards on Philly-owned buildings (Philly)

The Philadelphia Art Commission gave an initial thumbs-down to a plan for big advertising signs on two government-owned buildings at the base of the city's Champs Elysees-inspired cultural corridor, but invited the plan's proponents to come back with new approaches. The panel voted Wednesday against the plan for billboards on the Municipal Services Building at 1401 John F. Kennedy Blvd. […]

philly.com
Wed, Nov 2, 2016 at 7:45 AM

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Is the traditional billboard facing terminal decline? (Campaign Live)

Does Clear Channel's refusal to pay rent suggest the end is nigh for the medium, Gideon Spanier asks. Clear Channel has sparked fears for the future of the classic billboard after telling landlords that it would not pay its fourth-quarter rent. […]

campaignlive.co.uk
Tue, Nov 1, 2016 at 7:57 PM

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More Revenue Growth In October For Out-Of-Home in Australia (BandT)

The Out-of-Home (OOH) industry today reported a net media revenue of $78.1 million for the month of October, an increase of 10.5 per cent from the same month last year, which posted a net media revenue of $70.7 million.* Year-to-date media revenue has increased by 16.3 per cent, tracking at $625.1 million, up from $537.7 million* for the same time last year. […]

bandt.com.au
Tue, Nov 1, 2016 at 7:32 PM

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Top Takeaways from the DPAA Video Everywhere Summit (Media Village)

Corporations are Re-focusing their Goals. Challenges are leading to corporate reassessments. Whether an agency or an advertiser, the proliferation of consumer choices heats up competition for attention and fuels the need for companies to refocus. […]

mediavillage.com
Tue, Nov 1, 2016 at 7:31 PM

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If You Sell Digital Signage, What Business Are You Really In? DSF’s panel during NY Digital Signage Week (Commercial Integrator)

For the second year in a row, the Digital Signage Federation started the second day of New York Digital Signage Week (NYDSW) with a breakfast and panel of experts. The conversation, labeled Coffee and Controversy, featured Brian Meszaros of OpenEye Global, Jennifer Davis from Layard and Planar, Jeff Hastings of BrightSign, and Phil Langer from Show+Tell. […]

commercialintegrator.com
Tue, Nov 1, 2016 at 7:28 PM

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Billboards pitched for Philly municipal office buildings amid outdoor ad boom (Philly)

Philadelphia is looking to cash in on some of its centrally located government real estate, with billboards proposed for the likes of Apple and Aldo on two of the city's public office buildings. The Philadelphia Art Commission is scheduled to consider Wednesday proposals for "advertising signs" on the Municipal Services Building at 1401 John F. Kennedy Blvd. […]

philly.com
Tue, Nov 1, 2016 at 7:20 PM

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Google, Beacons and Digital Signs (Billboard Insider)

Dave Haynes at Sixteen Nine has a fascinating podcast interview with Chris Lydle, Google lead for digital signage and kiosks. Lydle says Google doesn’t want to compete in developing a content management system for digital signage but that it wants products like Chrome, Android and Eddystone to be used as the backend infrastructure for digital signage. […]

billboardinsider.com
Tue, Nov 1, 2016 at 7:16 PM

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Retail Digital Signage Expo to take place on May 8-19, 2017 at Olympia, London, UK

Retail Digital Signage Expo and the co-located RBTE and Retail Design Expo have been hailed as an overwhelming success, with 15,452 attendees in 2016, including over 2,100 international visitors. The dates for next year’s shows have been announced as 8th and 9th May 2017 at London’s Olympia and over 17,000 visitors are expected. […]

retaildigitalsignageexpo.com
Tue, Nov 1, 2016 at 6:55 PM

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DOOH display system manufacturer Seneca Joins Digital Place Based Advertising Association

Syracuse-based Seneca manufactures indoor and outdoor video display systems for sports arenas, restaurants, city squares and myriad other venues and settings. […]

dp-aa.org
Tue, Nov 1, 2016 at 6:45 PM

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Ooh Media wins Cairns Airport contract (Mumbrella)

Australian out of home specialist Ooh Media has been awarded a long-term contract to handle advertising at Cairn’s Airport with plans to digitise the entire airport by next year. […]

mumbrella.com.au
Tue, Nov 1, 2016 at 6:41 PM

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Saddle Ranch Media Adds Medical DOOH Networks to its Traditional Motion Picture and Television Operations (Market Wired)

Saddle Ranch Media, Inc. (OTC PINK: SRMX) now has four live Video-On-Demand networks ready to generate revenue on YouTube as a Medical Education Network distributed directly to targeted medical practices. SRMX's is focusing its production capabilities on the Point-Of-Care portion the Digital-Out-Of-Home ("DOOH") network space. […]

marketwired.com
Tue, Nov 1, 2016 at 6:38 PM

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3 ways digital signage can help build a better advertising strategy (DS Today)

Digital signage companies have a lot to offer to help advertisers reduce these negatives and pump out more positive advertising, whether in DOOH advertising or in-store displays. […]

digitalsignagetoday.com
Tue, Nov 1, 2016 at 6:33 PM

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Ad honcho at DPAA Summit: AT&T can break Google and Facebook’s duopoly (NY Post)

The head of the world’s largest media-buying shop said on Thursday he hopes federal regulators demand “significant divestitures on both sides” before approving AT&T’s $85 billion acquisition of Time Warner. But GroupM boss Irwin Gotlieb, who controls $100 billion in global client spending, said the impact of the mega-merger “will bring more benefits than downsides for my clients. […]

nypost.com
Tue, Nov 1, 2016 at 6:29 PM

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