Preparing content for 3D displays requires getting professional assistance. 3D content can be video, graphics or animation. Some content can be converted from 2D to 3D, such as videos. […]
leading CEOs and CMOs from around the industry gathered this summer and spent the next four months crafting a unified positioning strategy that will fuel the success of OOH advertising for the next five years. […]
Hat Tip to Jason Cremins of SignageLive for noticing this on TechCrunch … The Raspberry Pi micro PC started as a program aimed at teaching UK schoolkids about computing, but has also taken off in the business market, including in digital signage, because it offers the prospect of a serviceable computer for $35-$45. […]
The company has just begun the rollout of Sydney's first digital, interactive signs as part of its commitment to help build "smart cities" around the world. The chief executive of JCDecaux, Steve O'Connor, said the first those is Live Touch, which is Australia's first out-of-home information and content touchscreen platform. […]
DPB networks reach consumers where they seek to be and where they spend their time. Audiences are engaged at a most receptive moment: on their path to purchase. Additionally, mobile is an enabler of digital place-based media. […]
ISE has partnered with invidis consulting – a firm specialized in digitalsSignage and DOOH. This has added additional weight to ISE’s digital signage offering, both in terms of exhibitors and educational content. According to the Digital Signage Yearbook 2016/17 from invidis, the Digital Signage market experienced double digit growth in 2015 in EMEA. […]
Marci Werlinich at OAAA says there are 825 independent billboard companies in the OAAA database. OAAA continually updates its database. Insider thinks this number is probably the most accurate. […]
Among the media industry, it’s generally believed that digital platforms offer more data transparency and value than offline, but today’s new breed of out-of-home advertising (OOH) platforms are starting to challenge that belief. […]
Digital menu boards are a hotly debated topic across food industry forums. In fact, I've been following a recent forum thread on chippy-chat.co.uk, with QSR owners voicing their views on whether making their menu digital would be advantageous or disastrous. Perhaps not surprisingly, cost was high on the agenda. […]
Retail Digital Signage Expo features suppliers from screens and kiosks to content management, media players, networking solutions and more. It provides a one-stop shop for digital signage and screens. In addition to the wide range of vendors, the topic will be widely addressed in both the Retail Design Expo and RBTE Conference programmes. […]
Downtown Atlanta is set to become much brighter under a proposed ordinance that would allow—and even encourage—expansive new digital billboards and flashing signs in the area that includes the CNN Center, Centennial Olympic Park, the Georgia Aquarium, and the sports arenas. […]
Brands are moving away from hypertargeting and pinpointing and are going back to what actually matters – being seen by the wider public. This doesn’t mean that OOH doesn’t target specific audiences, but compared to online advertising, it allows personalisation at scale. […]
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Lamar Advertising Co. (NASDAQ:LAMR) reported $1.37 earnings per share (EPS) for the quarter, topping the Thomson Reuters’ consensus estimate of $0.85 by $0.52. Lamar Advertising had a net margin of 20.64% and a return on equity of 28.94%. […]
The display systems continue to get thinner and lighter. The interfaces between the cabinets are transitioning to cable-free. The weight in kg/m2 continues to decline and the ability to build finer pixel pitch displays is exploding. […]
