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US Election Updates from the New York Skyline (DSConnection)

The south façade of The Empire State Building became a 32-story, real-time election tracker as well as our Installation of the Week. Using 40 projectors at a distance of three blocks, Obscura Digital covered 70,000 square feet of building space with brilliant red and blue hues as well as real-time election results, campaign photos, Instagram mosaics and animations. […]

digitalsignageconnection.com
Wed, Nov 9, 2016 at 5:18 PM

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16:9: Maybe Big Indoor LED Canvases Don’t Need To Have Crazy-Fine Pixel Pitches?

I’m in New York for the InfoComm Connections conference today, and I suspect it will be a very interesting day to be in the city, given the events of last night. […]

sixteen-nine.net
Wed, Nov 9, 2016 at 6:49 AM

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How out-of-home is evolving to join the digital paid media mix (Digital Content Next)

OOH is the first “offline” media realm to join the ranks of connected digital media platforms. Let’s look at how this trend is taking shape. Why Media Buyers are Looking for Better Digital Options In the early days of the internet, display ads were all marketers needed for their messages to be seen. […]

digitalcontentnext.org
Tue, Nov 8, 2016 at 11:44 PM

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YouTube’s first programmatic out-of-home campaign (We Are Social Media)

It seems like advertising your online platform in more “traditional” out-of-home campaigns is a growing trend. Facebook has done it last year to celebrate friendship, it is doing it again to push its LIVE feature. And now, YouTube is also getting into the game. […]

wersm.com
Tue, Nov 8, 2016 at 5:46 PM

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Kellogg’s UK launched a dynamic tweet to screen campaign #Strengthis (Pioneering OOH)

To launch the re-brand, two events were created, one in La Defence in Paris and the second in London’s Waterloo Station. Each event ran for four days and consisted of many exciting elements for those passing through the locations, including an experiential activation where samples of the Special K flavours were distributed and people could get a photo in a designated Instagram booth. […]

pioneeringooh.com
Tue, Nov 8, 2016 at 5:39 PM

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How dynamic content makes digital out-of-home advertising more relevant (BroadSign)

Sponsored feature. Dynamic content refers to content that can change automatically. With BroadSign’s platform, content does not alter at random, but dynamically adjusts itself based on pre-set conditions and triggers. […]

Tue, Nov 8, 2016 at 5:37 PM

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The Tesla and Volkswagen of Digital Signage Software (Mvix)

When investing in digital signage, one of the first decisions businesses must make is whether they want to use a free or subscription software platform. Each has its advantages and drawbacks, and there’s no one perfect solution that fits all companies. Here’s a look at some of the differences between free and subscription digital signage. […]

mvixdigitalsignage.com
Tue, Nov 8, 2016 at 5:35 PM

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Outfront Media’s 3Q 2016 results exceed Wall Street expectation (Yahoo)

The company said it had net income of $38.1 million, or 28 cents per share. The billboard, transit and digital display advertising company, based in New York, posted revenue of $382.8 million in the period, also topping Street forecasts. Four analysts surveyed by Zacks expected $382.4 million. […]

Tue, Nov 8, 2016 at 5:30 PM

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The Guardian: West Hollywood Belltower: can a billboard really be a work of art?

Wiscombe’s concept is a seven-story, multi-faceted tower that will incorporate various forms of digital media on both its exterior faces as well as its interior space, which will be open to pedestrians. It will feature a range of content as well, including commercial advertising, digital and video art, and interactive media. “It will be timed, so that the thing is a living entity,” he said. […]

theguardian.com
Tue, Nov 8, 2016 at 5:26 PM

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The Australian: APN Outdoor lifts earnings, revenue forecasts

Advertising company APN Outdoor Group has seen its valuation soar by around 20 per cent after it upgraded its earnings forecast for 2016, citing a solid recovery in sales. […]

theaustralian.com.au
Tue, Nov 8, 2016 at 5:22 PM

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The giant Integrated Systems Europe show to get even bigger in 2017, with 135 new exhibitors, 3.000 m² more space (DS Summit)

ISE 201 will be the largest incarnation to date. In addition to the regular AV professionals who have attended over the years, the next generation are to be encouraged and catered for this year with a special selection of events provided by CEDIA and InfoComm International. The event’s four-day programme will be hosted throughout five theatres on the show floor. […]

digitalsignagesummit.org
Tue, Nov 8, 2016 at 5:18 PM

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Revenue from digital signage media at Cineplex theatre network contributes to the overall revenue (Financial Post)

Media revenue soared 30.7 per cent to $44.8 million, an increase of $10.5 million, as the company’s digital media signage business also saw a significant expansion. […]

business.financialpost.com
Tue, Nov 8, 2016 at 5:13 PM

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3 challenges of interactive 4K digital signage (DS Today)

Touch sensors are increasingly being integrated into 4K and other UHD displays to create immersive, interactive viewing experiences. But understanding and knowing how to overcome the common technical hurdles of 4K touch displays is essential for any successful installation. […]

digitalsignagetoday.com
Tue, Nov 8, 2016 at 5:07 PM

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OUTFRONT Media’s Third Quarter 2016 Results (PR Newswire)

R […]

prnewswire.com
Mon, Nov 7, 2016 at 6:11 PM

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Asia’s first programmatic booking platform for digital and static OOH advertising (Campaign Live)

Moving Audiences platform pools 2,000 DOOH assets in six countries, seeks to bring automation and transparency to the sector. […]

campaignasia.com
Mon, Nov 7, 2016 at 6:05 PM

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