Raw Feed & Search

NYTimes: After Election Surprise, Marketers Rethink How to Study Consumers

Mr. Trump won the election last week, an industry that prides itself on always knowing what motivates and excites the American public was in a state of shock. Marketers now find themselves asking serious questions about how they study consumers, use data and quantify the value of facts — questions about the fundamental nature of their business. […]

nytimes.com
Tue, Nov 15, 2016 at 7:43 PM

Permalink

16:9: What Digital Signage Could Learn From Lyft’s New Beacons And Dashboard Signs

I was reading a piece this morning about how the ride-hailing service Lyft, Uber’s main rival in the US and Canada, was going to start using a mash-up of beacons, lights and apps to help passengers better connect with their drivers. […]

sixteen-nine.net
Tue, Nov 15, 2016 at 2:35 PM

Permalink

Clear Channel Airports extends OOH advertising contract with Austin-Bergstrom International Airport (ABIA) (Business Wire)

Enhancements to ABIA’s advertising program include: Large-Format Digital LED Network: Upgraded LED video walls above both main arrival escalators, LED video walls suspended overhead in the central-most point of the concourse, visible to all arriving passengers; Automated Advertising Content Management: Enhanced advertising content management system, which allows for layout approval in advance, automated posting and removal dates for advertiser content; Digital Concourse Vertical Network Upgrade and Expansion: Twelve 55-inch and 85-inch low-profile vertical digital displays placed in key passenger dwell areas such as the food court, gate hold and concourse walkways; Digital Bag Claim Network Upgrade and Expansion: Increased number of LCDs and larger 75-inch screens in baggage claim. […]

businesswire.com
Tue, Nov 15, 2016 at 7:51 AM

Permalink

JCDecaux has deployed the 500th digital screen of its flagship London Digital Network (LDN) (JCDecaux)

JCDecaux’s LDN portfolio now delivers more than 100 million impressions and is set to grow to more than 200 million from 1,000 screens when the project is completed in Q1 2017. […]

Tue, Nov 15, 2016 at 7:40 AM

Permalink

The Drum: KFC’s Snapchat Colonel Sanders selfie filter OOH campaign

UK Snapchat users will now be able to take a selfie with the almost-mythical founder of KFC, Colonel Sanders, in a campaign blending outdoor, digital and mobile. The out of home advertising campaign planned and executed by Blue449 and Posterscope, with creative by BBH, sees real world ads feature codes that will unlock a specially-branded KFC filter featuring the colonel. […]

thedrum.com
Tue, Nov 15, 2016 at 7:38 AM

Permalink

HuffPost: Why OOH is Set to be Adworld’s Strongest Contender in 2017

By Jason Cotterrell, MD, Exterion Media No matter where you look, all the signs point towards Out-of-Home (OOH) advertising competing with the dominant players in the media landscape in 2017. […]

huffingtonpost.com
Mon, Nov 14, 2016 at 7:47 PM

Permalink

OAAA: US election has produced big outcomes for the USD 7 billion out of home (OOH) industry

Transit Won Big: Commuters worried about congestion voted to tax themselves for local transportation projects. […]

specialreports.oaaa.org
Mon, Nov 14, 2016 at 6:01 PM

Permalink

BroadSign’s software to power digital out-of-home networks at Eindhoven Airport and petrol stations in the Netherlands (BroadSign)

Sponsored feature. Selected by by OOH agency, MMD Media, BroadSign started deployment in October at the second largest airport in the Netherlands, Eindhoven Airport. LCD displays are located at check-in counters, duty free shops, restaurants, seating areas, luggage belts and departure hall gates. […]

Mon, Nov 14, 2016 at 5:58 PM

Permalink

A Step-By-Step Digital Billboard Installation (Billboard Insider)

Here are some pictures from a challenging two sided 14 by 48 digital sign installation on the Florida State Fairgrounds in Tampa Florida. Selective Structures did the fabrication and install. Formetco supplied the digital sign. […]

billboardinsider.com
Mon, Nov 14, 2016 at 5:57 PM

Permalink

How to integrate digital signage with other tools in your company (Mvix)

Sponsored feature. Digital signage has the capacity to integrate with other tools within your company. It can work with existing systems to enhance the customer or employee experience and to improve efficiency. […]

mvixdigitalsignage.com
Mon, Nov 14, 2016 at 5:55 PM

Permalink

Evening Standard: Tube network covered with anti-advertising messages by ‘brandalism’ group

Transport for London has declared the move an act of "vandalism" but has not confirmed the extent of the damage. The SPG says 400 ads have been altered with a series of four ‘subverts’ which look to explain the logic behind the group’s actions. The group has released a four-point manifesto online, as well as a petition, and says its aim is to get outdoor advertising banned in London. […]

standard.co.uk
Mon, Nov 14, 2016 at 5:45 PM

Permalink

The Drum: Brandalism group claiming outdoor advertising ‘shits in your head’ stages London Underground takeover

Vandals (or activists) calling themselves the Special Patrol Group (SPG) have declared war on advertising hoardings in Transport for London’s (TfL) Underground network, claiming ads are a form of “visual pollution that is harmful for the public”. […]

thedrum.com
Mon, Nov 14, 2016 at 5:44 PM

Permalink

Ask the Board: What is the most lucrative aspect of outdoor digital signage? (DSConnection)

“Outdoor digital signage is growing in popularity due to its enhanced capabilities compared to traditional static billboards. In the age of data and technology, digital screens are becoming increasingly relevant to connect with on-the-go consumers. […]

digitalsignageconnection.com
Mon, Nov 14, 2016 at 5:28 PM

Permalink

Saddle Ranch Media To Expedite The Launch Of The Cannabis Medical Education Network

Saddle Ranch Media, Inc. (OTC PINK: SRMX) is prioritizing its work on the development of the Cannabis Users Information Network. The Network will be a reliable and non-partisan source of cannabis related medical information and will provide educational information for parents, doctors and health care providers about the informed medical and recreational use of cannabis products. […]

marketwired.com
Mon, Nov 14, 2016 at 7:50 AM

Permalink

OOH Advertising To Steal Dollars From TV, Says Leading Aussie Fund Manager (BandT)

Out-of-home (OOH) advertising is stronger than ever and is set to steal dollars from its dwindling TV counterpart, according to OC Fund Management’s head of investments, Robert Frost. OOH advertising’s continued success proves the medium to be an outlier to the declining structural trend. […]

bandt.com.au
Mon, Nov 14, 2016 at 12:54 AM

Permalink