OOH prevailed. It was not swept up by the tsunami of technology that affected other media, but instead embraced the changes to position itself as the most compelling doorway into a customer’s journey. […]
Guest post: Vern Freedlander If I hear someone say “content is king” one more time, I am going to scream. Vern Freedlander There is nothing new about this statement. We all know content is important. […]
A proposal to turn the walls of Nationals Park into a lucrative revenue source by allowing flashing digital billboards has revived a debate about the impact of such displays on the city’s monumental appeal. Some city officials say the signs are appropriate in entertainment districts and can add value to neighborhood identity as long as they are tastefully done. […]
Harrods is making the most of its iconic high footfall space, tempting greater advertising spend with the launch of 12 hi-spec, LED screens across the six floors of its escalator atrium. Delivered by Chinese LED supplier Aoto, the digital site was formally unveiled at an event for its brand partners today (23 November). […]
Andrea Messimer Henley dishes on Clear Channel, Outfront and Adams. Adams Outdoor was where I got my start and discovered my true passion for the industry. A great organization. […]
Video walls offer an unparalleled rich, immersive visual experience, and today there is almost no limit in terms of what can be achieved with a video wall to help a brick and mortar establishment differentiate its retail experience. […]
Out-of-home advertising is on track to rise 7 per cent, according to Core. But the real star performer is once again digital, with a “prudent” estimate from Core suggesting revenues will rise 18 per cent. […]
To celebrate the arrival of new characters, bigger stories and better battles, Warner Bros. Interactive Entertainment is launching a unique interactive DOOH campaign for action-adventure video game: LEGO® DIMENSIONS™. […]
As DOOH inventory continues to grow its capacity for offering genuinely national media solutions, in tandem with increasing technical advancement, continues to propel DOOH into an excellent position ever near capable of rivalling leading national broadcast media in its own right. […]
Via The Drum The British luxury retailer Harrods has installed a series of large, fine pitch LED video installations that greet shoppers at every level in the store’s iconic six-storey Grand Entrance hall. There are 12 LED screens in various configurations at points in the six floors of the department store’s escalator atrium. […]
Outdoor advertising works for one simple reason—it’s located Out of Home (OOH), which is where most everyone goes daily. The medium is one of the few viable options within our country where sellers can market their products to targeted masses. Other advertising mediums tend to be fragmented. […]
Vistar gathers location data from mobile operators, aggregates that information, then supplies it to partners for targeting out-of-home ads like the ones seen on bus shelters. Until now, however, customers had to rely on targets that Vistar built. Now the company will be able to layer in marketers' proprietary customer data to help inform where ads are delivered. […]
DART was initially launched by VMO in 2014, it was the very first system that used audience measurement via an Audience Measurement Device (AMD) for real time reporting purposes. Building on early breakthroughs DART has transformed reporting and accountability in outdoor by providing more insights and analytics of real time audience viewing habits. […]
My experience suggests that if you’re simply using the technology just to justify and/or monetize digital signage content then it’s most likely not a sustainable business model. […]
Via Adweek Is the two to three minutes you spend at a gas pump an tedious, endless ordeal, or two to three minutes you spend absently looking around as the tank fills up? For me, it’s the latter. I survive, somehow. […]
