Raw Feed & Search

DOOH Case Study: Australian Westfield Shopping Centers Get SmartScreen Network (DSConnection)

Scentre Group, the owner and operator of Westfield Shopping Malls in Australia, made the decision to replace all internal advertising with a SmartScreen Network, and chose Esprit Digital on December 19, 2014 because of our expertise in this area. Esprit Digital designed and manufactured 890 x 65 SmartScreen Pods, which were installed in Westfield Shopping Centers throughout Australia. […]

digitalsignageconnection.com
Mon, Dec 5, 2016 at 7:02 PM

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In DOOH there are NO limits (Billboard Insider)

As a strategy expert in digital billboard dynamic execution I always get asked, “Ok, so what can these suckers do?” I love this question because it’s generalized enough to warrant the greatest answer ever. I coyly respond, “What CAN’T they do? […]

billboardinsider.com
Mon, Dec 5, 2016 at 6:56 PM

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MediaPost: Beacon Maker Gimbal Acquired By Mobile Advertising Firm

In a major beacon move, Gimbal, the well-known Qualcomm spinoff, was just acquired by The Mobile Majority, a Los Angeles-based mobile advertising firm. In addition to developing and selling beacons, Gimbal has an entire location services infrastructure that will now be added to the media buying platform of The Mobile Majority. […]

mediapost.com
Mon, Dec 5, 2016 at 6:51 PM

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Digital Ad Vet Finds A Career In Out-Of-Home Advertising (AdExchanger)

Digital native Andy Stevens is SVP of research and insights at Clear Channel Outdoor. He works on the Radar initiative, which uses mobile location data to better plan and buy out-of-home (OOH) and retarget users on mobile. With insights from Radar, Stevens and his team help CMOs prove the effectiveness of OOH advertising, bringing a traditional medium into a digital world. […]

adexchanger.com
Mon, Dec 5, 2016 at 12:32 AM

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OOH Regulatory Roundup – December 3, 2016 (Billboard Insider)

A proposal to add digital billboards to the walls of Washington Nationals baseball park in Washington DC is attracting comment. The Nationals would like to install ten 35′ by 34′ LED screens that would generate $3-5 million annually. Legislation is being reviewed by the DC council. […]

billboardinsider.com
Mon, Dec 5, 2016 at 12:27 AM

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Digital Signage Apps for Higher Education

Sponsored Feature. Digital signage for higher education not only appeals to the young, tech-savvy campus audience, it also facilitates classroom learning. Students look to technology as a way to connect, and digital signage delivers by creating interactive experiences that are more sustainable. […]

mvixdigitalsignage.com
Mon, Dec 5, 2016 at 12:25 AM

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Digital Signage Expo’s Spin on the Mannequin Challenge (DSConnection)

Check out the video below. In addition to serving as general promotion for the trade show, DSE is using this video as an example to entrants for the DSE ‘Through Your Lens’ Video Competition, news of which will be coming soon to the DigitalSignageExpo.net and to DigitalSignageConnection.com. […]

digitalsignageconnection.com
Fri, Dec 2, 2016 at 7:21 PM

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16:9: Sharp Debuts Low-Cost Pro-Grade LCD Series

Mr. Photoshop in action. I don’t really think these new displays are square. […]

sixteen-nine.net
Fri, Dec 2, 2016 at 4:41 PM

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OAAA: OOH ad revenue up 2% in Q3 2016

Out of home (OOH) advertising revenue rose 2 percent in the third quarter of 2016 compared to the previous year, accounting for $1.75 billion, based on figures released by the Outdoor Advertising Association of America (OAAA). Year-to-date 2016 the OOH industry is up 3.2 percent. […]

oaaa.org
Thu, Dec 1, 2016 at 5:28 PM

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Three Trends That Are Transforming Digital Signage Into a Powerful Brand Ally (AV Network)

Thanks to the latest innovative technology, digital signage is becoming ever more impactful, immersive, and versatile. Consider the following three trends that can be applied to the next generation of digital signage: Video installations are getting bigger. […]

Thu, Dec 1, 2016 at 5:18 PM

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OOH is a Core Media Buy in the Digital Age (Media Village)

Unlike all other traditional media, the $7 billion OOH industry has realized 25 consecutive quarters of growth since the recession. From Twitter to the World Series to Snapchat the power of OOH is helping brands cut through the clutter and make a difference in today’s fractured media environment. […]

mediavillage.com
Thu, Dec 1, 2016 at 5:17 PM

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HuffPost: OOH’s finest days are still ahead

In our connected, consumer-centric, social and mobile world, the future potential of OOH has increased exponentially for three reasons: 1. OOH has strong foundations of demand generation. 2. […]

huffingtonpost.com
Thu, Dec 1, 2016 at 4:22 PM

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All LEDs are not created equal (Billboard Insider)

Insider hears this from time to time: “All LED’s are purchased from the same asian factories so one digital billboard is just as good as another.” Not true. Take a look at the picture below. […]

billboardinsider.com
Thu, Dec 1, 2016 at 4:55 AM

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CIVIQ tests solar panels on LinkNYC DOOH terminals (CIVIQ Smartscapes)

In order to test the impact of solar cells on reducing the power consumption, CIVIQ has installed solar panels on 10 Link devices in the Bronx. Ultimately, these panels will work to extend the availability of 911 services through the device during power outages. The impact on power consumption will be monitored over the next 12 months. […]

civiqsmartscapes.com
Thu, Dec 1, 2016 at 1:25 AM

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Clear Channel Outdoor’s parent company iHeart Media wins dismissal of claims of impropriety (Billboard Insider)

First, some good news for iHeart. iHeartMedia Inc. won dismissal of Gamco Asset Management’s claims that iHeart shortchanged investors by improperly diverting revenue from its billboard-advertising unit. […]

billboardinsider.com
Thu, Dec 1, 2016 at 1:21 AM

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