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True-to-life displays for digital signage are coming (DSToday)

True High Dynamic Range displays for digital signage will be created by capturing content with High Dynamic Range imaging systems and presenting that image to a display with a High Dynamic Range reproduction capability. HDR experiences can be accomplished when two ends of the system can support each other, capturing and displaying the wider dynamic range. […]

digitalsignagetoday.com
Tue, Dec 6, 2016 at 11:16 PM

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The Telegraph: Lights out for Piccadilly Circus as famous ad boards will be replaced with a single, UHD curved screen

Piccadilly Lights, the famous illuminated advertising boards that overlook Piccadilly Circus, are to be switched off for an extended period for the first time since the Blitz to allow a complete overhaul. […]

telegraph.co.uk
Tue, Dec 6, 2016 at 11:11 PM

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DOOH campaigns of 2016 by Grand Visual

A key milestone is that we have now delivered campaigns to over 38 countries. Working with Warner Bros we delivered some of our biggest projects of the year for international blockbuster releases such as Suicide Squad and Tarzan. Most recently, we produced the digital OOH creative for the release of Fantastic Beasts. […]

grandvisual.com
Tue, Dec 6, 2016 at 4:51 PM

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Transnational DOOH Campaign: Fantastic Beasts and Where to Find Them (Grand Visual)

For the upcoming release of Fantastic Beasts and Where to Find Them, the highly anticipated film from JK Rowling’s Wizarding franchise, Grand Visual produced an extensive Digital OOH campaign delivered to 38 countries. Grand Visual produced over 300 formats for digital OOH, including new markets such as Guatemala and Israel. […]

grandvisual.com
Tue, Dec 6, 2016 at 4:48 PM

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OOH Creative: From Website to Digital Billboard (Billboard Insider)

The key question was whether the existing website elements would translate to out of home. For Alsum Sweetcorn, even though their colors contrasted well, I did not feel that their fonts and images would be visible or legible on digital interstate billboards. […]

billboardinsider.com
Tue, Dec 6, 2016 at 4:28 PM

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Backstage at BroadSign: The “IT” Crowd

Sponsored feature. To many of us, IT teams function in a mysterious world of wires and technology. As machine whisperers, they calmly address every technical need and solve even the most frustrating of issues. Office-wide, colleagues constantly request their attention, enabling the IT folks to interact with all departments. […]

Tue, Dec 6, 2016 at 4:11 PM

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The First Automated DOOH Campaign in Scandinavia (DS Summit)

The automation of Digital-out-of-Home concerns planning, booking and playback. An increasing number of providers worldwide are using tools from DooH – classical online and mobile – to usher in programmatic and real-time trending in local markets. This may not be, however, technologically the simplest way, especially for the networks of big media owners. […]

digitalsignagesummit.org
Tue, Dec 6, 2016 at 7:37 AM

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The Ins and Outs of Outdoor Advertising for the Food & Beverage Industry (Modern Restaurant Management)

The subliminal power of outdoor advertising is formidable: studies have shown that even if you think you’re not paying attention to it, your brain is paying attention to it. Food & Beverage brands have long recognized the power of outdoor advertising, and the range of different concepts and categories that have developed over the years is a testament to that. […]

modernrestaurantmanagement.com
Tue, Dec 6, 2016 at 12:55 AM

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Top 7 OOH Regulatory Actions in 2016 (Billboard Insider)

The billboard industry won in court and expanded the map where digital billboards are regulated/allowed. Revenue-hungry governments continued to explore commercial advertising on the highway right of way. In the waning days of the Obama Administration, its Department of Labor issued new rules for climbing on billboards. […]

billboardinsider.com
Tue, Dec 6, 2016 at 12:53 AM

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JCDecaux Airport’s latest airport OOH audience’ characters (JCDecaux)

JCDecaux Airport has revealed the latest set of characters from their ‘Meet the Airport Audience’ research project: Lee and Dmitri, the global jet setters. They are an audience that won’t compromise on quality, opting for premium goods and services. […]

pioneeringooh.com
Tue, Dec 6, 2016 at 12:51 AM

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OAAA: US 2016 OOH Advertising Expenditures by Category

Total 2016 January - September OOH Expenditures $5,731,928,391; Overall Percentage Change January - September '16 vs '15 - 3.2%. Source: Kantar Media, OAAA - November 2016. […]

oaaa.org
Tue, Dec 6, 2016 at 12:45 AM

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Adspend growth to slow to lowest level since global recession, IPG forecasts

Next year's global adspend growth will slow to its lowest rate in 15 years outside of the 2008/09 recession, according to latest forecasts by IPG Mediabrands' Magna researchers. It contrasts with forecasts released today by Publicis Groupe's Zenith and WPP's Group M, which have predicted 4.4% global growth next year. […]

campaignlive.co.uk
Mon, Dec 5, 2016 at 8:00 PM

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QMS Launches Dynamic Weather-Triggered DOOH Campaigns (BandT)

QMS Media recently switched on three dynamic digital billboard campaigns for Suncorp, Wild Yak and AAMI, that each deliver creative messaging triggered by local weather conditions. […]

bandt.com.au
Mon, Dec 5, 2016 at 7:58 PM

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“Understanding the Parts of a Digital Signage Network” At Digital Signage Expo 2017

To be presented Wednesday, March 29 at 9 a.m., this session is designed to help attendees understand the basics of digital signage system design, all of the components that go into a system, and how each element operates and interacts, as well as the vocabulary commonly used to describe each component. […]

digitalsignageconnection.com
Mon, Dec 5, 2016 at 7:45 PM

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DOOH Case Study: Revlon Re-Launches Brand Via LED Video Board in Times Square (DSConnection)

Clear Channel Spectacolor’s interactive LED video board was installed at 1500 Broadway in Times Square. The sign has an exclusive contract with Revlon, who is using the board to promote its current ‘Love is On’ campaign. It features an interactive ‘Kiss’ crowd camera and entertains Times Square audiences. […]

digitalsignageconnection.com
Mon, Dec 5, 2016 at 7:37 PM

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