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Interactive DOOH Campaign: Crack the Code at Piccadilly Circus (Pioneering OOH)

On Friday 9th December, a message written completely in Aurebesh ‘Star War’s language’ was displayed on the large digital billboard in Piccadilly Circus. Part of a wider brand campaign promoting O2 Priority’s partnership with Disney’s Rouge One: A Star Wars Story, die hard Star Wars fans were encouraged to try and crack the code to win a pair of tickets to an exclusive screening. […]

pioneeringooh.com
Mon, Dec 12, 2016 at 6:03 PM

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Clear Channel launches Malls Live XL DOOH network (Pioneering OOH)

Clear Channel UK has launched ‘Malls Live XL’, premium large format digital screens in Malls right across the UK. Malls Live XL has been unveiled with the launch of full motion portrait screens in Festival Place in Basingstoke, Manchester Arndale and Intu Merry Hill by the end of 2016. […]

pioneeringooh.com
Mon, Dec 12, 2016 at 5:58 PM

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Boston Globe: A big billboard outside Fenway Park rotates train info with ads

The billboard shows information on Fenway-area subway, commuter rail, and bus departure times, as well as the number of bicycles available at nearby Hubway bike-share stations. The display comes from TransitScreen, a Washington, D.C.-based startup that uses data from transportation agencies and services in more than 30 US cities to display transit information. […]

bostonglobe.com
Mon, Dec 12, 2016 at 5:55 PM

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16:9: Skin Care Firm Dermalogica Adds Lift And Learn To In-Store DOOH Network

The UK skin care brand Dermalogica has streamlined a range of digital displays in its retail locations – putting them on a network and adding new smart signage displays to drive promotions and build up its “Hero” products. […]

sixteen-nine.net
Mon, Dec 12, 2016 at 1:01 PM

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Posterscope’s 2017 predictions for OOH advertising market

OOH is on the cusp of a new evolution: how it’s planned, bought and it’s interaction with people. Mixing all of these ingredients together moves OOH into an unseen and largely untested realm – meaning many of our pre-existing rules, recommendations and benchmarks will be re-examined. This evolution will come via the following three aspects... […]

slideshare.net
Fri, Dec 9, 2016 at 5:12 PM

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Is cold calling dead in OOH ad sales? (Billboard Insider)

What’s Wrong About Cold Calling: 30 cold calls in a day is unrealistic. No one wants to do that and it’s unproductive. Let’s be honest. […]

billboardinsider.com
Fri, Dec 9, 2016 at 5:08 PM

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What the Feds Say About Digital Billboards Safety Research (Billboard Insider)

What do the Feds say when asked about the Government’s research on digital billboards? Not much. However, the federal highway safety agency has just provided a clearly worded description of government research that says digital billboards are not distracting. […]

billboardinsider.com
Fri, Dec 9, 2016 at 5:04 PM

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The Australian: APN Outdoor to launch a ­public transport mobile app and insert screens on buses

The news comes after rival company oOh!Media bought youth-oriented mobile news group Junkee Media, as the ­industry seeks to diversify into content and related businesses. […]

theaustralian.com.au
Fri, Dec 9, 2016 at 5:02 PM

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Convergent launches DOOH ad network across 2,000 screens and one million hotel rooms (PRWeb)

Convergent, a Ballantyne Strong (NYSE MKT: BTN) company and Digital Signage as a Service (DSaaS) provider, is implementing its FusionDX(SM) Ad Network service for digital out-of-home (DOOH) network provider Pervasive TV. […]

prweb.com
Fri, Dec 9, 2016 at 4:54 PM

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AI gives physical retailers the ammo to fight back (DSToday)

By using AI, retailers and brands can monitor the impact of product pricing and promotional strategies in real-time, enabling them to make immediate decisions instead of waiting to act on old sales data. With this information they can identify the strategies that encourage customers towards products with higher margins and drop strategies that are ineffective. […]

digitalsignagetoday.com
Fri, Dec 9, 2016 at 4:45 PM

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16:9: DOOH Case Study: Aussie Beauty Retailer MECCA Brands Opening “Connected” Stores

The Australian beauty retailer MECCA Brands has started opening what it has dubbed “connected” store – loaded with digital  displays intended to connect with customers. A shop at Myer Melbourne was the first to get a set-up that includes a total of six 2×1 55? portrait columns, plus a giant 65? […]

sixteen-nine.net
Fri, Dec 9, 2016 at 8:46 AM

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16:9: In Digital Signage, Bigger Is Not Always The Answer

Guest Post: Jørn Olsen, Pronto TV I used to have an old wooden boat that I would spend a lot of time maintaining and polishing every autumn, to be ready for the next summer. Jørn Olsen Every year, my “boat-neighbors” swapped their boats to something a little bigger than last season. […]

sixteen-nine.net
Fri, Dec 9, 2016 at 8:20 AM

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Motley Fool: OOH ad operator QMS Media Ltd duds retail investors

QMS Media Ltd (ASX: QMS) has dudded its retail investors by raising $20 million in capital via a placement and not offering existing shareholders a Share Purchase Plan (SPP). That’s rather surprising given of the company’s 1,190 shareholders; just 103 held more than 100,000 shares in the company at the end of June 2016. […]

fool.com.au
Thu, Dec 8, 2016 at 5:44 PM

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Brands offered chance to take over Piccadilly Lights (Campaign)

Brands will be able to take over London's Piccadilly Lights for the first time as Ocean digitises the iconic site. The move will also provide more permanent slots. Previously, there were four permanent slots – filled by Coca-Cola, Samsung, McDonald’s and Hyundai – plus two non-permanent ones. […]

campaignlive.co.uk
Thu, Dec 8, 2016 at 5:37 PM

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Digital Signage Trends To Watch In 2017 (RavePubs)

Today, digital signage is increasingly sophisticated (as well as more affordable) and its users are highly creative in its application. It can be found in almost any sector, with the education market in particular exploding as screens multiply around campuses and colleges. In this article, we review industry trends as we enter 2017 and make predictions for the future of digital signage. […]

ravepubs.com
Thu, Dec 8, 2016 at 5:28 PM

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