Digital Signage Expo is coming up in late March in Las Vegas. It will be the 14th version of the big trade show and conference. I sat down with DSE Show Director Andrea Varrone when she was up in Toronto last week, to run through what people should expect to see in 2017 at and around the show.. […]
Outdoor advertising companies oOh!media and APN Outdoor have agreed a $1.6 billion merger to create a new heavyweight in the sector. The two ASX-listed groups detailed the plan this morning, spruiking annual synergies of at least $20 million a year after creating a company that, based on last year’s results, would deliver pre-tax earnings of around $171 million. […]
oOh! Media’s CEO Brendon Cook takes a rather contrarian view on the rise and rise of digital and argues there’s still plenty of life in the old static billboard too… In the past year the Out Of Home industry has debated the best way to describe traditional billboards and their newer digital forms. […]
OOH is increasingly providing the (literal) backdrop for social content. Celebrities like Shawn Mendes, Henry Cavill, and Serena Williams are famously photographing themselves in front of their outdoor displays and posting them on owned social outlets. Thanks to celebrities’ massive social followings, the shared network effect for their brand’s earned media is huge. […]
Following the recent release of the Road survey through the OMC (Outdoor Measurement Council), JCDecaux in South Africa has re-evaluated its geo-demographic and psychographically designed Citilite networks. This exercise was undertaken to reinforce the strategic value these networks provide as off-the-shelf solutions to support a number of media challenges. […]
McDonald's trolled Burger King with this absurdly tall billboard in the French countryside. Out-of-home remains one of our favorite advertising mediums. Yes, so much of it is an eyesore, but when it's great, there's almost nothing better. […]
Firms that play in the billboard space are busy linking this 20th century relic with 21st century technology, looking for ways to add a digital component to the static ad. “Out-of-Home" advertising—known as OOH—is getting a reappraisal. The Interactive Advertising Bureau identified five trends that will affect “digital out of home” (DOOH). […]
Two of Australia’s most popular media companies, APN Outdoor Group Ltd (ASX: APN) and oOh!Media Ltd (ASX: OML) announced to the ASX this morning that they intend to merge, creating a $1.5 billion advertising conglomerate. The takeover will be effected via a scheme of arrangement, where oOh!Media shareholders receive 0.83 shares of APN Outdoor for every share held. […]
Rob Suffoletta from Seneca came up to Toronto from Buffalo last week for some meetings and to catch the DSE mixer. We pre-gamed a beer before the actual mixer, and he pulled a gadget out of his briefcase he wanted to show me. […]
NYC’s Transit department has taken an interesting approach to monetizing the interactive kiosks on many of its subway platforms – selling souvenir items from its own museum. […]
CityBridge and New York City’s Department of Information Technology and Telecommunications (DoITT) announced today that LinkNYC is now live in all five boroughs. LinkNYC is the new, first-of-its-kind communications network replacing the city’s payphones to build the world’s fastest, largest free public Wi-Fi network. […]
Tim Sapsford, Managing Director of Meridian Outdoor. The digitisation of OOH is accelerating at pace. New technologies are continually emerging. […]
In 2017, OOH will outperform growth in overall advertising and the GDP (gross domestic product) because: Advertisers covet audiences outside the home; OOH is renowned for its ability to build brands; OOH connects the physical world to the digital world, amplifying other media; OOH media owners are investing in the future and leading from the front; Automation makes OOH easier to plan and buy, Geopath improves measurement; Government will be more of a partner and less an impediment; “Ultimately,” says media analyst Omar Akhtar, “you have to look at where people spend the most amount of time to see where ad spending will increase. […]
Data is also expected to play a greater role in planning OOH campaigns in the future. Media planners and marketers are looking for more granular audience data to target and segment OOH audiences. […]
How fresh are fruits and vegetables in your local supermarket? Belgium Ad Agency Air and grocery outlet Delhaize provided the answer to the Belgium public with the ‘Delhaize Live Harvest’. […]
