Advertisers include the likes of Danone, Nestle, Unilever, Mondelez and Coca-Cola, who take advantage of Mediaperformances’ total shopper audience, especially knowing that 68% of purchase decisions are made in-store. To date, measured campaigns have shown up to a 15% increase in sales. […]
In the last year, OAAA’s marketing team worked to position OOH as a core media buy, sharing insights about the power of the medium with target audiences. Real. Powerful. […]
Watch the presentations from the 2016 DPAA summit. […]
Here’s something that the Out-of-Home industry says every year: This will be the year of OOH. Every time someone has made that prediction in the last decade they’ve been partially right because for the past 26 straight quarters the industry has experienced steady growth, most recently driven by the proliferation of digital panels, data-centric planning tools and dynamic CMS configurations. […]
2017 promises a continuation of this trend according to projections by media forecasters. OOH is set to outperform all media, including digital, in three of the four projections. This is especially impressive when considering the growth and size of digital media in today’s environment. […]
Public outdoor company valuations shrank slightly during the fourth quarter of 2016 as this chart demonstrates. The average revenue multiple for the four public outdoor companies shrank from 3.60 times to 3.57 times. […]
There’s always some other place with more, but in my travels, I’ve just come back from the most digital signage-rich store I’ve seen to date. The Best Buy at Heartland Town Centre in Mississauga, a city part of the greater Toronto metropolis, has screens everywhere. I wouldn’t say it was incredibly well done. […]
"... ten years ago, it was almost impossible for those outside the AV industry to specify, install, and set up digital signage. There was so much complex choice and so little integration and standardisation that it was only the bravest who ventured into its murky depths. […]
Old meets new for this installment of Digital Signage Connection‘s Installation of the Week. The rapid product and prototype company known as Breakfast has resurrected the half-century-old technology of flip discs to create a new style of display now available for you to use in real-life campaigns as an alternative to LED screens. […]
In 2016, OAAA defended the industry’s interests in court, managed leadership transitions in Congress, and created new tools for advocates. Real. Powerful. […]
LG Display is evidently pushing all in on OLED displays this year, announcing a series of new displays that will be showing at CES this week and almost certainly at ISE in Amsterdam in a month. LG Display will show off paper-thin 65-inch and 77-inch UHD OLED displays for TVs that can be attached to the wall pretty much like wallpaper, though I’d recommend against using glue. […]
Much of the buzz about smart city initiatives involving public displays has been around ambitious and expensive standalone info-stations like the 600 or so now operating in New York City, but there’s also stuff that’s quite a bit more pedestrian and easily integrated with existing structures. […]
Mobiquity Networks enables marketers to reach shoppers before they make purchase decisions, providing them with hyper-relevant, localized ads in real time. The company utilizes location-based mobile technologies to enhance the ROI of mobile ad spends and access real-time customer location data for measurement & management. […]
More digital signage equals more wealth – for end users that apply it, and the suppliers that provide it. Key markets for 2017 include retail, food services, financial services, hospitality, health care, education and staff communications. […]
All conference packages include: Wednesday Networking Reception and APEX Awards Ceremony plus a 2‑Day Exhibit Hall Pass. Industry Roundtables are not included in conference packages. […]
