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Move over mobile phone: The next ad frontier is windshield (Bangkok Post)

San Francisco: The next frontier in digital advertising may be your car's windshield. Automakers, technology companies and glass manufacturers are teaming up to turn the display that graces the front of an iPhone into the windshield of a car -- one that can show ads, directions and vehicle information to the person behind the wheel. […]

bangkokpost.com
Tue, Jan 10, 2017 at 4:58 PM

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MediaPost: Next In Connected Cars: License Plate Advertising

License plates are about to be turned into digital screens that display the traditional number information when the car is moving but convert to digital advertising when the car is parked. In a sign that the connected car is going to involve more than just Internet connectivity, a company at the auto show in Detroit this week is introducing a digital license plate. […]

mediapost.com
Tue, Jan 10, 2017 at 4:56 PM

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The Drum: Telegraph’s executive Dave King returns to the ‘resilient’ ad industry as MD of Exterion Media

King will be responsible for the UK business at the out-of-home brand, with a focus on growing franchise operations, accelerating revenue growth and leading its transition into a digital media company. He will start his new role on 23 January. […]

thedrum.com
Tue, Jan 10, 2017 at 4:54 PM

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UK OOH ad operator Exterion replaces Cotterrell with Telegraph’s Dave King as managing director (Campaign)

Exterion Media has boosted its position in the UK after Cotterrell helped to win Transport for London’s expanded, eight-year £2bn outdoor contract last year. King said he was ambitious for the business, which competes with bigger international rivals JCDecaux and Clear Channel. […]

campaignlive.co.uk
Tue, Jan 10, 2017 at 4:51 PM

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What CES really means for advertising (Campaign)

The one overriding feeling I get from CES is how exciting the canvas for advertising is becoming. Technology is augmenting life, the internet is now pervasive and assistive, the lines between reality and projection, space and time are all blending. […]

campaignasia.com
Tue, Jan 10, 2017 at 4:46 PM

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How Advertising is Expected to Evolve with Smart & Connected Cities (AVNetwork)

As more Internet of Things technologies and analytics systems are deployed across cities over the coming years, the capacity to leverage their new "digital halos" will increase, allowing them to anticipate, maintain, and adapt to changing conditions. […]

Tue, Jan 10, 2017 at 4:44 PM

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Samsung Insights: Rent the Runway’s NYC Flagship Tries on In-store Signage (VIDEO)

Opened in December 2016, the W. 15th Street store uses a variety of Samsung in-store signage displays to boost the customer experience. A 3-by-3 feature video wall, using Samsung 46-inch narrow bezel displays, greets customers and runs HD video that shows their peers — not just models and mannequins — wearing the kind of high fashion clothing available at Rent the Runway. […]

insights.samsung.com
Tue, Jan 10, 2017 at 4:42 PM

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Global Out-of-Home Media Revenues Up 6.2% in 2016, Marking Strongest Growth Since 2007 (PRWeb)

Global out-of-home (OOH) advertising revenues, including all traditional, digital and ambient media platforms, grew to $49.23 billion in 2016, the fastest growth rate in nine years, according to new research from PQ Media. […]

prweb.com
Tue, Jan 10, 2017 at 4:13 PM

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MaxMedia’s King and Davis-Taylor to co-Present “Let’s Get Phygital!” at Digital Signage Expo 2017 (DSConnection)

To be presented Wednesday, March 29 at 2 p.m., this session will discuss how the lines between digital and physical retail continue to blur, what customers expect from their store experience and where the next big opportunities are to break down the brick-and- mortar barriers. […]

digitalsignageconnection.com
Tue, Jan 10, 2017 at 4:08 PM

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Posterscope’s Jeff Tan: CES 2017: A glimpse into the future of marketing (Campaign)

CES is a crystal ball providing an exciting peek at how mainstream consumers will interact with technology and brands. It is a prophetic look into the future of marketing and there are several themes that are of importance. […]

campaignlive.co.uk
Tue, Jan 10, 2017 at 4:02 PM

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Hospital Digital Signage for Staff Management (Mvix)

Hospitals are losing more than $12 billion every year due to inefficient and inadequate communication between care providers. In turn, this is responsible for 53% of the annual spending at a healthcare facility. To break this down, that means that a hospital with 500 beds would be throwing out the door over $4 million. […]

mvixdigitalsignage.com
Tue, Jan 10, 2017 at 3:58 PM

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16:9: How Advertising Will Evolve With Smart And Connected Cities

Guest Post: Kenneth Brinkmann, Posterscope USA Kenneth Brinkmann The rise of connected cities provides three major opportunities for the OOH industry. First, our industry will have much greater access to more accurate real-time location data thanks to connectivity of all objects. If we look ahead into 2020, Gartner estimates that 25 billion objects will be connected to the Internet. […]

sixteen-nine.net
Tue, Jan 10, 2017 at 10:25 AM

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OAAA: Industry Alignment Effort Aims to Strengthen OOH

To showcase OOH’s creative impact, relevancy, and ability to work collaboratively and uniquely with mobile, the Outdoor Advertising Association of America (OAAA) has embarked on a fresh campaign to further strengthen and unite the industry. […]

thoughtleadership.oaaa.org
Tue, Jan 10, 2017 at 10:12 AM

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Stratacache acquires another digital signage tech company, Real Digital Media (Dayton News)

It's the latest move in an aggressive growth plan by Riegel and Stratacache. The company has a goal to reach the $1 billion in revenue mark by 2020, a strategy driven by international business growth. A number of acquisitions have followed. […]

bizjournals.com
Mon, Jan 9, 2017 at 6:49 PM

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2016 OAAA Communications and Public Service Reports

COMMUNICATIONS REPORT OAAA used all communication platforms at the association’s disposal in 2016, informing, educating, and promoting the power of OOH to the press, advertising community, and general public. Real. Powerful. […]

specialreports.oaaa.org
Mon, Jan 9, 2017 at 4:51 PM

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