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Top 10 tips on nailing interactive OOH advertising (AdNews)

During the past year there’s been a surge of interactive out of home (OOH) advertising campaigns in Australia and an increasing number of big entertainment and retail advertisers willing to ride this digital wave. Innovative concepts for national campaigns in major retail centres have created experiences that have been shared and amplified via social media. […]

adnews.com.au
Wed, Jan 18, 2017 at 7:35 PM

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Out of Home advertising in the era of Big Data (emc Outdoor)

The age of Big Data is just beginning, and its effect on Out of Home media will be felt for years. Here are a few ways that all this data will change out of home. […]

emcoutdoor.com
Wed, Jan 18, 2017 at 7:31 PM

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Digital signage projects that are bound to fail (Mvix)

As digital signage providers and integrators, we are often sidelined by client decisions that are born out of ill-conceived plans and ignore some basic fundamentals. These are the digital signage projects that fail. […]

mvixdigitalsignage.com
Wed, Jan 18, 2017 at 7:28 PM

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South Africa: What’s changed in OOH media planning? Everything. And nothing (The Media Online)

he new OMC planning tool has the potential to reveal what is and what isn’t working, and there’s a strong possibility that it will turn OOH media planning on its head, Craig Wallis reckons. […]

themediaonline.co.za
Wed, Jan 18, 2017 at 7:23 PM

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Consumer behavior analytics firm PlaceIQ joins the Digital Place Based Advertising Association (DPAA)

PlaceIQ has provided location-based analytics and insights that have fueled marketing and business decisions. Brands and enterprises in retail, CPG, automotive, finance, travel and entertainment have applied PlaceIQ’s insights to solve critical business challenges and enable success in areas including media strategy, audience segmentation, analytics, retail site selection, investing, and more. […]

dp-aa.org
Wed, Jan 18, 2017 at 6:57 PM

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DSE 2017 to Host Digital Signage Federation Digital Out-of-Home Strategy Summit (DSConnection)

Digital Signage Expo (DSE) will host an all-new, full-day, eight-part Digital Out-of-Home Strategy Summit on Tuesday, March 28, at DSE 2017, to be presented by the Digital Signage Federation. […]

digitalsignageconnection.com
Wed, Jan 18, 2017 at 4:47 PM

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16:9: Pivoting, Interactive Digital Street Signs Now For Sale In Europe

I saw this thing in Amsterdam at ISE 2016, and the French company couldn’t give me much in the way of detail on how much or where it would be available – other than North American NOT being a planned marketplace. A year on, France’s Charvet Digital Media appears to have refined its digital street sign to a point that it is now for sale. […]

sixteen-nine.net
Wed, Jan 18, 2017 at 8:44 AM

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HuffPost: FBI, Billboards Celebrate 10 Years of Partnership

By placing faces of fugitives on billboards, the Federal Bureau of Investigation (FBI) has created a stream of invaluable information that has led to more than 50 arrests by the FBI. The nationwide efforts continue today. In fact, the FBI recently apprehended one of its Ten Most Wanted suspects after billboards and other media soliciting citizen input were launched in several states. […]

huffingtonpost.com
Wed, Jan 18, 2017 at 7:28 AM

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Why 2017 will be transformational for OOH advertising (Campaign)

2016 was arguably the outdoor advertising industry’s most newsworthy year to date. Exterion Media retained the seminal £1.1bn Transport for London ad sales contract, while almost every other contractor invested unprecedented amounts in digital screens of all shapes and sizes, not least Piccadilly Lights. […]

campaignlive.co.uk
Tue, Jan 17, 2017 at 4:59 PM

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4 ways digital signage can transform sports’ arena experience (DSToday)

To strike back at sofas across the country, stadiums and arenas are looking to up the ante for fan experience and engagement, so that an in-stadium experience is one-of-a-kind and not easily replicated by staying home. Digital signage needs to be a big part of the strategy for fan engagement and marketing in stadiums and arenas. […]

digitalsignagetoday.com
Tue, Jan 17, 2017 at 4:49 PM

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Case Study: Digital Signage and LED Screen Network in Delhi, India (DSConnection)

The network consists of 16 full-motion, high-definition LED screens strategically placed across Delhi/NCR and Uttar Pradesh. The network is connected to a central server while the content scheduling and distribution is through BroadSign. The research phase started early in 2014, and deployment of the screens started in mid 2014, starting with 16 screens. […]

digitalsignageconnection.com
Tue, Jan 17, 2017 at 3:39 PM

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DSE 2017 App Now Available to Download (DSConnection)

With more than 200 exhibitors, 80,000 square feet of exhibit hall space and over 125 education opportunities, there’s a lot to take in at Digital Signage Expo. The free DSE mobile app can help you organize and manage your experience. The app is now available to download in both the Google Play Store and Apple App Store, and can be viewed on any device’s internet browser, using the web app. […]

digitalsignageconnection.com
Tue, Jan 17, 2017 at 3:28 PM

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16:9: NRF2017 Impressions: Lotsa Actionable Analytics

NRF is not a digital signage show. There are lots of signage vendors at the show – with booths or just walking around. It’s a retail tech show full of stuff that will be largely unfamiliar if you live and work in the digital signage bubble. […]

sixteen-nine.net
Tue, Jan 17, 2017 at 1:43 PM

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16:9: Planar The Latest Displayco To Add “Smart” Displays

Beaverton, Oregon-based Planar has started marketing a 4K pro display series that includes an embedded, networked Android media player capable of driving  4K resolutions and ready for h.265 video and HTML5. […]

sixteen-nine.net
Tue, Jan 17, 2017 at 12:44 PM

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Sixteen:Nine Podcasts: NRF Special Edition With RDM, Unefi, Show Impressions

This is a special edition of the 16:9 Podcast – special because the format’s a little different and because I’m turning this around too quickly to get it polished up by the guy who sound engineers these things. So no music. Maybe a bit more background noise. […]

sixteen-nine.net
Tue, Jan 17, 2017 at 11:24 AM

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