By Jason Cotterrell, Group Development Director at Exterion Media. We have embarked on our ambitious vision to transform the advertising environment across the TfL Rail Estate, to the benefit of the 1.3 billion passengers that pass through the network every year. […]
The market grew by 7% in 2016 with particularly strong growth in the first half of the year. While Q3 was sluggish, according to PML, the market picked up considerable in the final quarter. […]
Guest Post: Tim Griffin, Userful With the new year now in full swing, the technology industry is looking ahead to the big, broad trends that will drive video wall decisions and win over video wall budgets in the year ahead. […]
Via Urban Toronto The city of Toronto is going down the interesting path of being a major media partner in the city’s busiest public gathering point – Yonge-Dundas Square. A proposed $3.8-million deal for Outfront Media to put in a series of large format LED screens in the square has cleared the city mayor’s executive committee, but is still subject to more review. […]
Not only is it encouraging that OOH was included as one of the four trends in a recent Marketing Week article that will redefine media in 2017, but it’s even more exciting that OOH lives IN ALL FOUR of the trends mentioned. […]
Clear Channel Outdoor's global division has this week announced the launch of the first out-of-home programmatic buying tool in Europe. Clear Channel International (CCI) launched the automated solution in Belgium last week, while today announcing a roll-out of its programmatic capabilities in the UK for March. […]
Proximity-sensing technology can also direct a shopper’s attention to an item on the store floor that they may previously have searched for using the store’s mobile app. Booth visitors watched how a light beneath the product — in this case, a shoe — turns on when their smartphone enters the range of the beacon. […]
Laysa Digital plans to grow its ad-based network of 5×15 meter LED roadside displays in Moscow and other key Russian cities. Clients include Disney, Mercedes, Sony, Asus, Kinder and MasterCard. […]
According to a November 2016 report from GroupM, digital is set to account for 43% of all OOH ad investment in the UK this year, up from 38% in 2016 and just 11% at the beginning of the decade. JCDecaux is the UK market leader in digital OOH with a 54% share of impressions, according to IAB UK. But the company continues to strive for more. […]
The campaign, called Wanderlust, features 70-inch digital screens which welcome passengers at the airport’s Terminal 3. The screens, powered by JCDecaux’s SmartContent platform, are activated two hours ahead of departures to 13 cities, including London, Sydney, Hong Kong, New York, Paris and Jakarta. […]
When paired with new technology, like beacons, digital signage can start to bring online and mobile capabilities to the store itself. By identifying a customer through an app on their mobile phone, the software gets a true 360-degree view of the customer’s history, both online and offline. […]
We have 13 of the best billboard ads by tech companies. Although they might seem low-tech, these clever, eye-catching billboards could be just what you need to spark the next great idea for your own campaign. As we explored earlier, psychology has shown that compelling ads use short, powerful copy, include emotional images, and rely on key color combinations to catch attention. […]
The YouTube widget for digital signage is free for Mvix customers. It enables you to display individual YouTube videos, playlists and channels on digital signs. The post Display YouTube on Digital Signs appeared first on Mvix. […]
According to the PQ Media, consumer time spent with all forms of out-of-home (OOH) media grew for the third consecutive year at a solid 1.5% rate, driven by a rebound in cinema advertising and continued strength in the healthcare and transit verticals, outpacing the growth of other ad media to reach 66 minutes on average per week. […]
Jennifer Davis. Today’s digital signage can help your company move beyond product features by turning your brand into a lifestyle that has broad appeal. Digital signage is fresh, it’s immersive, and it’s a way to clearly distinguish yourself from your competitors. […]
