Awareness, reach, cost per GRP or digital proxies no longer suffice in demonstrating accountability for media investment. The future of OOH depends on heeding the success of mobile’s entry and rapid share gain within the industry’s space. How has mobile successfully infiltrated OOH? […]
Kinetic, the global leader in contextually connecting and activating audiences on the move, has launched KineticX, the world’s first start-up incubator focused on location advertising technologies in the Out of Home (OOH) space. […]
Kinetic is undergoing an exciting evolution to address this new context in which marketers operate. First, we’ve worked really hard at redefining what OOH is, evolving that misconception that OOH is simply a billboard to viewing OOH as an actionable and accountable route across which brands can leverage integrated solutions. […]
Digital out of home (DOOH) advertising continues to outstrip mobile and video on demand as the channel with the greatest growth potential. Automated new technologies like Vehicle Recognition and its play-out reports have boosted trust among media agencies in digital out of home as a reliable, transparent and powerful advertising channel. […]
I come across these every day and I actually read some of them. They look like garbage [Ed.] You will no doubt come across, in some lazy trade publication, a copy and paste version of this press release Digital Signage Market Size likely to grow at 5.2% CAGR from 2016 to 2023. It says the industry’s market size is going to be $23 billion and blah-blah-blah …. […]
The best creative OOH campaigns of December were all about experiential. Making the most of the unique strength of OOH, advertisers were able to place themselves in the same physical space as their key audience. Using experiential brands could grow their relationship with their consumers and establish a higher brand recall. […]
There are hundreds of examples where hardware has been implemented poorly or is not right for the job. Overlooking the smallest detail can have a devastating impact on your investment, especially when it is being exposed to winter weather. There are a number of considerations to make that will allow your outdoor kiosk or display to survive. […]
Digital Out-of-Home net media revenue makes up 42.5 per cent of total net media revenue, up from 33.9 per cent for the same period last year. The OOH industry finished 2016 with a 15.8 per cent* increase, taking the industry’s net media revenue to a record high of $789.5 million, up from $682.1 million* in 2015. […]
27 finalists for DSE APEX Installation Awards for 2017 have been revealed. This year’s APEX Award finalists were chosen by an independent panel of 10 industry experts and journalists from a field of 138 entrants from 12 countries vying in nine major digital signage categories. […]
A standalone solar system is not connected to the grid; it generates and stores its own power. In this segment, I’ll clear up some myths and misconceptions about solar lighting systems. A solar generator has three key components: a solar array for generating power, a charge controller for managing the power, and batteries to store the power. […]
Columbus, OH-based DOmedia has worked what appears to be a well-positioned partnership with a major media buying and selling platform, integrating its planning and buying tools into STRATA, a software toolset used by some 1,200 ad agencies. Under the deal, DOmedia will blend its planning and buying tools with Chicago-based STRATA’s order management and billing platform. […]
If your company is in the digital signage software business, and your big pitch through this trade show season and beyond is all built around what you have being simple and easy to use, you’re a dead company walking. Scores of companies say their content management system is some variation on simple, easy, friendly and affordable. Those are great attributes. […]
Clear Channel Airports is to build a large-scale digital advertising program and advertising campaign distributed throughout the Honolulu International Airport. The 10-year contract, to begin on May 1, will include 20 high-definition digital screens, six LED screens, sponsorship and advertising campaigns and an upgrade to the baggage claim’s signage. […]
Out of Home media (OOH) revenue for January is at an all time high of $53.6m, an increase of 11.6 per cent from the same time last year, when it was itself a record $48.1m. In the month roadside billboards earned $23.3m, other roadside signage came in at $14.6m, transport pulled $8.4m, while retail, lifestyle and other achieved $7.3m. […]
PATTISON has released a new planning and performance management platform Eyewitness™ Proof of Performance (POP), which now includes the ability for clients to capture data and images for their Digital Outdoor and Onestop Network advertising campaigns. […]
