By Brian Rappaport, Founder, CEO, Quan Media Group. Imagine if a brand took the $7 million and spent it on Out-of-Home Advertising? Honestly, I’d bet that $7 million spent in OOH would drive greater ROI for said brand. […]
By Florian Rotberg, Invidis. Both legitimate exhibitors and freeloaders are showcasing their solutions outside of Fira Barcelona in surrounding hotels and extraordinary locations. A trend that makes ISE visits more complicated. […]
LG has further expanded into the B2B market, taking on South Korean rival Samsung in the intensely competitive business commercial display arena. The platform is compatible with several of LG's digital signage lineups, including Micro LED displays, commercial TVs, Transparent OLED Signage, and LED displays. […]
As visitors ventured past the entrance, the Transparent MICRO LED — which had made its debut at CES 2024 in Las Vegas last month — continued to captivate the audience with the MICRO LED acting as an overlay to provide additional information and diagrams on top of a live soccer match. […]
The guys behind little DART Innovation in North Carolina have realized a nice little exit from the business, being acquired by a firm that ... […]
The venue used for the last couple of mixers has been secured for 2025, and we’re exploring ways to open up the numbers, so ... […]
Mark Bracey, Co - Founder & CCO at DoohClick AB & founder Portfolio Media . One ISE commentator suggested that CMS platforms are “all variations on the same thing.” Really? […]
Billboard Insider’s take: Legion is trading a board seat and an an additional Clear Channel Outdoor outside director for the right to publicly criticize the company. Expect all the arguments to occur behind closed doors at board meetings. Legion owns 5% of Clear Channel Outdoor stock now and has agreed not to push its stake above 10%. Clear Channel Outdoor’s board will remain at 1o people. Interested to see who will leave when the additional independent director is added. […]
By Kevin Gephart. Pick the top 10 advertiser categories from the following list that represent the greatest potential in the marketplace. Identify the top three to five advertisers in those categories. That is your 2Q prospecting playbook. […]
By Laurie Sullivan. Video watched out-of-home (OOH) comprises more than one-third of programmatic OOH spend on video-enabled screens. Programmatic OOH SSP Place Exchange expects more investment in video as advertisers increase their use of short-form vertical video content from social campaigns on larger screens. […]
The Co-op has launched a retail media network to boost advertising opportunities for brands, claiming a UK first for the convenience sector. Dubbed the Co-op Media Network, it brings together Co-op’s in-house team and long-term agency partner Threefold – an SMG agency who are the largest operator of retail media networks in the UK – under one recognisable brand identity. […]
Intersection, a digital out-of-home media and technology firm, has announced its partnership with TikTok, in which TikTok content is to be shared across New York City on Intersection's LinkNYC digital signage network, according to a press release. […]
This is touted as the biggest indoor LED screen on the planet, taking out what had been described as the biggest OLED video wall ... […]
Absen Inc., the global provider of LED display technology, has launched its K V3 Series LED displays in the United States. Models include the K1.5 V3, K1.8 V3, K2.5 V3, and K3.9 V3. Per Absen, the K V3 series represents a significant leap forward in LED display innovation and versatility. […]
By David Wood. invidis consulting’s Florian Rotberg and Stefan Schieker kicked off this year’s Digital Signage Summit ISE in traditional fashion with a keynote overview of the latest trends and drivers for the industry. Schieker said the long-term trends based on the Market Tracker were still “very bumpy”. […]
