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Australian OOH trade body boss reviews the year: focus on better measurement (Mediaweek)

Elizabeth McIntyre, CEO OMA and MOVE. We know that marketing budgets are scrutinised more than ever, and advertisers are compelled to reconcile every dollar spent. We are on the front foot of transparency and the OMA and our Members will be providing even more evidence of our channel’s effectiveness next year. […]

mediaweek.com.au
Tue, Dec 19, 2023 at 9:57 AM

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New book by Mark Boidman is a guide to today’s digital out-of-home media, digital signage and Pro AV

NEW YORK, Dec. 19, 2023 -- Mark Boidman, Head of the Global Media Group at Solomon Partners, an investment advisory firm, has released his second book, Digital Sign Language: How to Thrive in the New Era of Pro AV and Out of Home Media. The book explores tech transformation in media, including Professional Audio Visual (Pro AV), on-premise and in-store media. […]

Solomon Partners · Promoted content
Tue, Dec 19, 2023 at 9:55 AM

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NYC’s 5th Ave Snowflake Gets Big Digital Upgrade From i5LED (16:9)

Most of the LED display project news I see out of New York City involves either big outdoor displays in Times Square or big ... […]

sixteen-nine.net
Tue, Dec 19, 2023 at 9:33 AM

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Free Download: Green Signage Handbook Provides Overview On How Digital Signage Can Be More Sustainable (16:9)

Sixteen:Nine’s friends and content partners, Munich-based invidis, have released an English language digital publication designed to help integrators, manufacturers and end-users make their digital ... […]

sixteen-nine.net
Tue, Dec 19, 2023 at 9:11 AM

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KC’s Dimensional Innovations Helps Drive Visual Experience For Ted Lasso-Filled Thundergong Charity Concert (16:9)

This isn’t digital signage, but some great set design and supporting creative done by a company that is well known and very active in ... […]

sixteen-nine.net
Tue, Dec 19, 2023 at 8:28 AM

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Clear Channel Outdoor – What Might Have Been Is Not What Is (Billboard Insider)

Over the past decade almost everything that could go wrong did. Bad ownership. Bad overseas assets. […]

billboardinsider.com
Mon, Dec 18, 2023 at 4:38 PM

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L.A. City Council Approves Metro’s Proposed 80 Digital Billboards (Billboard Insider)

Insider’s Take: Scenic America may be upset, but this is a win for the city. Much needed revenue will be headed to Los Angeles as well as an overall reduction in the number of billboard structures in the city. […]

billboardinsider.com
Mon, Dec 18, 2023 at 2:38 PM

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Locals petition against new digital billboard on Sydney main road (Mumbrella)

by Kalila Welch. Residents of Sydney’s Inner West and City of Sydney councils are petitioning the NSW Government Department of Planning and Environment (DPE) to pull the pin on a new digital billboard set to be erected on the corner of Sydney Park Road and King Street. […]

mumbrella.com.au
Mon, Dec 18, 2023 at 2:37 PM

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Neat To See: Poppulo’s Management Team Has More Women Than Men (16:9)

This is neat to see … I did a quick check today of the Poppulo website, curious to see if it had cut over ... […]

sixteen-nine.net
Mon, Dec 18, 2023 at 12:23 PM

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Office Tower Elevator’s Controls Tied To Digital Mirrors To Show Floor Location (16:9)

A UK company called iFaceMirror has been putting LCD-backed digital mirrors in the interiors of elevator (lift) cars for a bunch of years, with ... […]

sixteen-nine.net
Mon, Dec 18, 2023 at 9:50 AM

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1,100 Custom LED Light Strips Drive Experiential Visuals At Bangalore’s Main Airport (16:9)

Wide LED walls over the entry to the big security screening areas of new or modernized airport terminals are almost becoming something of a ... […]

sixteen-nine.net
Mon, Dec 18, 2023 at 9:01 AM

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Dentsu Forecasts 2024 Global Ad Spend To Grow By 4.6%, OOH To Increase By 4.4% (Dentsu)

The 2024 dentsu Global Ad Spend Forecasts outlook indicates that in the digital space, retail media investments will accelerate the fastest with a 17.2% three-year CAGR, followed by paid social investments (12.3% three-year CAGR). Programmatic channels, which already account for more than 70% of digital ad spend, are also expected to continue growing by double-digits (10.2% three-year CAGR). […]

dentsu.com
Sun, Dec 17, 2023 at 7:09 PM

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Is E Ink finally ready to replace LCD? (Good e-Reader)

By Sovan Mandal, Senior Writer at Good e-Reader. Beyond its traditional domain in e-readers, E Ink has expanded its presence into an array of devices, spanning tablets, laptops, desktop monitors, signs, dresses, color-changing cars, smartwatches, robotic dogs, toilets, and more. It seems we are witnessing an electronic paper renaissance of sorts. […]

goodereader.com
Sun, Dec 17, 2023 at 3:20 PM

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All those bots, fraud, cookieless future in online advertising, and Elon Musk’s arrogance — did not result in more dollars for OOH (Nick Coston)

Just a short while back, our industry took a position that bots, fraud, and a cookie-less future were going to be a gold mine of OOH growth. Thus far, my sources say, there’s no evidence these online ad dollars have moved our way. Nada, zero. […]

nickcoston.substack.com
Sat, Dec 16, 2023 at 12:48 AM

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Four Winds Co-Founder David Levin Stepping Down As CEO Of Company Now Known As Poppulo (16:9)

Big news out of Denver as David Levin, the longtime CEO and co-founder of Four Winds Interactive (now known as Poppulo), is stepping down ... […]

sixteen-nine.net
Fri, Dec 15, 2023 at 2:56 PM

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