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Mazda DOOH Ad Keeps Track Of How Many Heads It Turns (PFSK)

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psfk.com
Mon, Feb 13, 2017 at 7:11 AM

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MediaPost: Trigger-based DOOH campaign for VisitScotland and United Airlines

Developed with agency Posterscope USA, the campaign uses Liveposter, Posterscope’s dynamic creative platform, to trigger one of 32 unique and specific creative messages across Penn Station's Link NYC screens. […]

mediapost.com
Sun, Feb 12, 2017 at 7:53 PM

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Digital Signage Apps for K-12 Schools

Sponsored feature. Digital signage has proven effective in school settings. School administrators have used it creatively to interact with students and provide positive, interactive and immersive experiences. […]

mvixdigitalsignage.com
Fri, Feb 10, 2017 at 5:20 PM

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How interactive digital signage improves customer experience (Retail Environments)

Research shows that relevant, localized digital signage content increases store traffic by 30%. According to a 2015 study, demand for interactive digital signage is projected to grow at a 12% compound annual rate through 2020. Such major retailers as Neiman Marcus and Whole Foods Market already have begun to incorporate interactive technology into their stores. […]

retailenvironments-digital.org
Fri, Feb 10, 2017 at 5:14 PM

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BroadSign’s Stephanie Gutnik reviews ISE 2017, other DOOH trade shows and market trends (Video interview by A. Cotterill)

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youtube.com
Fri, Feb 10, 2017 at 4:07 PM

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Arizona passes bill allowing additional digital billboards with lower ‘levels of illumination’ (Billboard Insider)

The bill passed, SB 1114, allows for up to 35 signs and includes the following guidelines: Use all commercially reasonable efforts to use state of the art technology A cap on the level of illumination that is at least a third less than in other area where digital signs are allowed Firms that already have electronic signs where they are now allowed are required, “to the extent possible,” to replace lights “with new and advanced technology to decrease the artificial sky glow. […]

billboardinsider.com
Fri, Feb 10, 2017 at 4:06 PM

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Digital signage the fastest growing category at Integrated Systems Europe (ISE) (Whatech)

In 2012, around 21% of the show’s attendees declared an interest in Digital Signage. At ISE 2016, this figure had grown to 52% and the show floor hosted somewhere in the region of 450 exhibitors that stated Digital Signage as part of its offering. […]

whatech.com
Fri, Feb 10, 2017 at 4:05 PM

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OAAA Now Offering ‘Tech Ed’

February 10, 2017 Last year, the OAAA Innovations Committee met to determine how best to educate the OOH community about the many new technologies available to enhance all aspects of the ad campaign process – from planning and buying to execution and reporting. […]

specialreports.oaaa.org
Fri, Feb 10, 2017 at 10:27 AM

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Billboards Are Made for Mobile (ABA Bank Marketing)

The growth in billboard advertising may be puzzling to bank marketers who are shifting their budgets away from traditional media to digital channels. Last year, out-of-home advertising (OOH)—of which billboards are a part—outperformed the US economy, in some quarters actually tripling GDP growth. […]

ababankmarketing.com
Thu, Feb 9, 2017 at 6:47 PM

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ISE 2017: Retail digital signage is stepping into a bright future (Installation International)

“Many markets that were closed to digital signage because of return-on-investment, are now open to it, with retail being the biggest one.” Digital signage has a key role to play in the transformation of retail. That was the message from yesterday’s Digital Signage Summit ISE, sponsored by EDBAK. […]

Thu, Feb 9, 2017 at 6:44 PM

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16:9 from ISE 2017: Day 2 Impressions – 70,000-Plus Attendees

I saw very little Wednesday because I was running around to various meetings, and most of free time was invested in figuring out where the hell I was. The venue for ISE is nicer in just about every respect than the big trade show halls in Las Vegas, New York and Orlando, the Amsterdam RAI has 14 halls, interconnected by a bewildering maze of hallways, steps, ramps and so on. […]

sixteen-nine.net
Thu, Feb 9, 2017 at 6:43 PM

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Miami Beach Tries to Ban Floating Digital Billboards, But Company Says Law Can’t Touch Ocean Boats (Miami New Times)

Miami Beach Commissioner Kristen Rosen Gonzalez says that while she believed the city was banning floating billboard from ocean waters off Miami Beach yesterday, she has since learned the city doesn't have that power. […]

miaminewtimes.com
Thu, Feb 9, 2017 at 6:30 PM

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The Drum: Kinetic invests in startups to ‘shape the future’ of out-of-home advertising

Out of home is in the midst of a digital transformation, and WPP-owned out-of-home agency Kinetic is trying to stay ahead of the curve by investing in startups to help influence the future of data-driven OOH. […]

thedrum.com
Thu, Feb 9, 2017 at 6:25 PM

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New Zealand OOH Reports Full Year Growth Of 28% (BandT)

New figures show that sector growth accelerated further in the final quarter to smash the milestone and finish on more than $103 million, representing impressive full year growth of 28%. […]

bandt.com.au
Thu, Feb 9, 2017 at 6:22 PM

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For digital billboard owners, threat of legal challenge presents opportunity digital billboards (My Statesman)

Recent court rulings, including one from the U.S. Supreme Court, will likely affect the city of Austin’s efforts to revise its billboard and sign rules as part of CodeNext, the city’s staff warns in the footnote. For major billboard owners, the legal uncertainty presents an opportunity to push something they’ve always wanted: digital signs. […]

mystatesman.com
Thu, Feb 9, 2017 at 6:19 PM

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