OOH is the fastest growing traditional media in the US. OOH is more creatively impactful, more contextually relevant, and more of a media amplifier than ever before. All of these factors make it real, powerful advertising, and provide a compelling success story to share with the advertising industry. […]
The oOh! Media Ltd (ASX: OML) share price got a wriggle on this morning after the company revealed its financial results for the year ending December 31 2016. Below is a summary of the results for the year. […]
Ooh Media could drive its reliance on digital to as high as 60% or more after hitting its target of 45% nearly two years ahead of schedule, said CEO Brendon Cook. […]
OOH is moving from a static medium to one that targets the consumer based on their location, says MD Posterscope South Africa, Bruce Burgess. Location is the common currency, adds Nic Halas, Head of Futures for Posterscope UK. “It is a key thread and has been called the marketing vital frontier by Forbes. […]
“Interactivity enabled by screen ‘touch’ technologies continues to improve in both quality and reliability while getting less expensive. […]
Bookings boosted 11 per cent in January — a result that beats the most optimistic expectation. This is shaping up to be a new golden age for outdoor advertising and, once again, that narrative can be easily lost in the titanic struggles between TV, Facebook and Google that occupy most media people most of the time. […]
oOh! media has delivered shareholders a 17 per cent growth in profit and a jump in annual dividends as spending on out of home advertising increases. The company will pay a final dividend on of 14 cents per share, up from 9.5 cents per share for 2015. […]
Potential buyers are understood to include major private-equity firms including Blackstone and TPG. Few industry players will be able to bid for monopoly reasons, although sources cited Germany’s Ströer International as a potential trade bidder. Technological advances mean billboards are becoming vast outdoor screens more akin to video displays than posters. […]
“Market research firms are experimenting with directly measured biometric data to precisely determine the composition of people in out-of-home media environments such as retail stores, for audience measurement purposes,” Porco says. […]
Outdoor and digital advertising group oOh!Media has lifted full-year net profit 17.4 per cent to $21.6 million, boosted by a trio of acquisitions and the continued rollout of its digital billboards. Revenue for the 12 months to December 31 rose 20.1 per cent, with underlying earnings up 27 per cent at $73.5 million, at the upper end of guidance issued in December. […]
Exterion Media – the UK-based out-of-home (OOH) advertising outfit with some of the most lucrative contracts in Europe – is up for sale, with its US-based owners Platinum Equity reportedly asking for up to $1bn, according to reports. […]
By Mike Sisco, CEO, Embed Digital. Beacon technology has not been adopted by merchants as quickly as expected, but changes to devices and strategy still have Business Insider Intelligence forecasting a total of 4.5 million active beacons in the U.S. by 2018. […]
Clear Channel Outdoor, one of world’s largest outdoor advertising corporations, is partnering with multiple companies, including AT&T, to track you through your smartphone. Why? To help advertisers plan more targeted and effective campaigns by providing detailed information about the people who pass their billboards. […]
Sponsored Feature. Millennial students grew up in a world of technology. While campus announcements are certainly more relevant than online ads, if campuses don’t approach their display and distribution correctly, their Millennial students will tune them out. […]
So this is not good. Amtrak cut over its iconic, clicking and clattering old school departure boards at NY Penn Station last fall for a shiny set of new LCD-based information displays, and someone’s content management system. […]
