Raw Feed & Search

GM plans digital signage push across U.S. dealerships (Automotive News)

General Motors plans to make digital signage part of its dealership facility requirements for the first time, starting next year. The digital signage requirement, part of what GM calls essential brand elements at Chevrolet, GMC and Buick stores, will include advertising on video screens in dealer showrooms and controlled content for in-dealership TV sets in customer waiting areas. […]

autonews.com
Sat, Mar 25, 2017 at 1:07 AM

Permalink

Digital signage is why you need to be in Vegas this March (Mvix)

Starting on the last week of March, Las Vegas will play host to a wide range of trade shows, expos, and digital signage events that are set to blow the roof off the signage technology and digital retail management world. […]

mvixdigitalsignage.com
Sat, Mar 25, 2017 at 12:14 AM

Permalink

16:9: If Digital Signage Tech Companies Were Alien Star Trek Races, Stratacache Would Be The Borg

Guest Post: Luis Villafane, Maler About a week ago, I was feeling pretty sick. Late at night, I had a very high fever, so I went to bed and ended up having one of those super-weird dreams that you only have when you get feverish. Q It was about Star Trek Voyager … and Ken Goldberg. […]

sixteen-nine.net
Fri, Mar 24, 2017 at 8:44 AM

Permalink

The 7th “Digital Signage – no alternative” conference in Moscow, June 08, 2017

For the first time, the Moscow digital signage conference will be held during the Russian Retail Week. The event will take place at the World Trade Center on the Krasnopresnenskaya Embankment, Moscow. Top experts in digital signage and digital out-of-home industries will share their knowledge, share the secrets of their success and provide advice. […]

digitalsignagerussia.ru
Fri, Mar 24, 2017 at 8:02 AM

Permalink

16:9: QSR’s Interactive Automat Runs Into Trouble With People Who Can’t See Touchscreens

The fast food company that revived the old idea of diners that operated like giant vending machines has run into trouble with a disability rights advocacy group that argues Eatsa’s self-service interactive screen set-up makes it very difficult for visually impaired people to order food. […]

sixteen-nine.net
Fri, Mar 24, 2017 at 7:47 AM

Permalink

Weather-triggered Goretex DOOH campaign in Sweden (JCDecaux)

Goretex smartly used a weather-related dynamic campaign to demonstrate its all-weather gear to busy Swedes passing by. Digital screens throughout Stockholm featured signature Goretex rain trenches or winter coats, for example, depending on the type of precipitation in the capital city. […]

Fri, Mar 24, 2017 at 7:27 AM

Permalink

Defiant ‘We Are Not Afraid’ billboards appearing around London (The Tab)

Defiant billboards are popping up around London after yesterday's attack at Westminster. The billboards, which show the "We Are Not Afraid" slogan imposed upon the London Underground logo, were first noticed this morning. This picture was taken on Commercial Road in Shoreditch this morning. […]

thetab.com
Thu, Mar 23, 2017 at 7:22 PM

Permalink

Outfront Media CMO profile: Jodi Senese (CNBC)

Even the most successful people have to start somewhere. For Jodi Senese, executive vice president and CMO at Outfront Media, that meant taking an internship at an ad agency that paid $12,000 a year. She turned her internship into a full-time gig and has been climbing the ranks in the out-of-home advertising industry for the past 36 years. […]

cnbc.com
Thu, Mar 23, 2017 at 7:05 PM

Permalink

Google Home – Interactive Bus Shelters (Video case study by Monster Media)

Monster Media partnered with OMA, JCDecaux North America and 72andSunny to transform four Chicago bus shelters into rooms where consumers would be able to discover the magic of Google Home. This innovative activation combined touch and motion activation with audio responses and additional elements such as lights and heaters to feature all the capabilities of Google Home. […]

monstermedia.net
Thu, Mar 23, 2017 at 6:57 PM

Permalink

AdWeek: This Watch Ad Came to Life on a Bus Shelter to Reveal It Was Selling Something Better

Samsung joins a long list of brands in using outdoor digital ads in inventive and interactive ways. The billboard—actually a live video feed—aimed to play up the classic look of the newfangled timepiece, which at first blush might pass for an analog wristwatch, rather than a miniature internet-connected supercomputer. […]

adweek.com
Thu, Mar 23, 2017 at 6:55 PM

Permalink

Outfront Media’s Mobile Network has been used by over 1000 Brands (PRNewswire)

OUTFRONT's customized mobile ad delivery solution is built upon its out-of-home (OOH) asset base and provides marketers with additional data analytics and a proven way to close the loop with audiences. The OUTFRONT Mobile Network, launched in November 2015 as a product on the ON Smart Media platform, highlights OOH's effectiveness and reinforces the reach and power of each medium. […]

prnewswire.com
Thu, Mar 23, 2017 at 6:51 PM

Permalink

‘Direct sales’: the ugly phrase of the LED screen AV industry (Nanolumens)

Direct Sales is an ugly phrase in the LED screen audio video industry, especially if your company is an integrator of AV technology. The threat that your vendor will cut you out of an LED screen deal in favor of better pricing for the end user is a fear that all resellers and partner integrators share. […]

nanolumens.com
Thu, Mar 23, 2017 at 7:16 AM

Permalink

Study says 98% of Luxury Accessories shoppers pay attention to OOH ads (JCDecaux)

98% of Luxury Accessories shoppers pay attention to ads on billboards, shopping malls, metro stations and airports when abroad. The overall findings reveal that 83% shoppers admit to changing their mind about the brands they buy when in the store. Out of the 70% that notice advertising when abroad, 86% consider OOH to be a key source of information. […]

jcdecaux.com
Wed, Mar 22, 2017 at 10:11 PM

Permalink

Ad Age: Forget Out of Home, Try Out of This World Advertising With VR

Adobe is taking its first baby steps into VR advertising by creating standardized banner and video ad formats that can be easily delivered into these alternate digital landscapes (see video above). On Wednesday, Adobe unveiled a new VR ad offering at a company conference in Las Vegas. […]

adage.com
Wed, Mar 22, 2017 at 7:06 PM

Permalink

SoC digital signage: too good to be true? (AV Interactive)

By Cabletime CEO, Shaun Oxenham. Judging by the attention that’s being given to digital signage by some of the world’s biggest display manufacturers, it would seem they feel this is a market with plenty of growth opportunity. […]

avinteractive.com
Wed, Mar 22, 2017 at 7:05 PM

Permalink