Saturday, November 23, 2024

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Tuesday, October 22 Tue, Oct 22

Why you shouldn’t use consumer TVs for commercial digital signage (Samsung Insights)

When planning a digital signage deployment, cutting a few corners to save on entry costs can be tempting. Why shell out for commercial digital signage displays when far less expensive TVs are at your local big box store? Here’s the short answer: TVs and monitors may look similar, but TVs aren’t suited to the operating demands of commercial digital signage displays. […]

insights.samsung.com · Promoted content
Tue, Oct 22 at 12:10 AM

Monday, October 21 Mon, Oct 21

Friday, October 18 Fri, Oct 18

Most retailers and banks don’t track the effectiveness of digital signage: Jean-Pierre Lacroix (Retail Customer Experience)

Daniel Brown, editor of Digital Signage Today, interviewed Jean-Pierre Lacroix, president and chief strategy officer at SLD, a strategic design agency based in Toronto and Shanghai. Lacroix shared insights from more than three decades of experience in the evolving world of banking and retail digital signage. […]

retailcustomerexperience.com
Fri, Oct 18 at 9:11 AM

Roadblocks to DOOH advertising growth: identity crisis, fragmentation and lack of measurement, trust (The OOH Insider podcast, 8:14)

In this video, we’re breaking down the biggest roadblocks keeping DOOH from reaching its potential: 🧭 Identity Crisis: Is it a billboard or trying to be connected TV? 📊 Fragmentation: The landscape is so divided, media buyers don’t know how to handle it. 💡 Transparency Issues: Ad networks sometimes blur the lines between DOOH and connected TV inventory, creating distrust. […]

theoohinsider.com
Fri, Oct 18 at 12:10 AM

Thursday, October 17 Thu, Oct 17

Hacked digital billboard operated by Pattison Outdoor displayed an anti-Israel message in Moncton, N.B. (CTV News)

Derek Haggett, CTV News Atlantic Journalist. A profane anti-Israel message on a digital billboard in Moncton, N.B., has been turned off, but the question of how it got there in the first place remains. On Wednesday, a sign reading “F--- Israel” was seen on a billboard on Elmwood Drive, a busy street next to ReCar, a used car dealership. […]

atlantic.ctvnews.ca
Thu, Oct 17 at 10:30 PM

A quote from the DPAA Global Summit: Consolidation within the DOOH industry “will hit an apogee in 2026” (MediaPost)

The conference attracted over 1,000 attendees according to the organization. Leaders from General Motors, Colgate, Danone, Mastercard and others spoke at the event. Barry Frey: “Where others are talking about ecommerce, DPAA members are innovating and reaching consumers on the path to purchase and at the point of purchase all in our phyical world! […]

mediapost.com
Thu, Oct 17 at 4:46 PM

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