WASHINGTON, DC, November 21, 2024 -- Out of home (OOH) advertising revenue increased 4.3% in the third quarter of 2024 compared to the previous year, accounting for $2.04 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). […]
Outsmart, the trade body for the Out of Home (OOH) advertising industry reports spending in 2024 has reached £1bn, an increase of 12% compared to the same period last year. Revenue for the third quarter was up 4.4% totalling £361 million, with Digital OOH revenue up 7.7%% year-on-year and accounting for 67% of total spend. […]
by Antonia Hamberger. Despite a flat market, sentiment in the digital signage industry has turned more positive in Q3: Hopes for Q4 are high, but not everyone will emerge happy from this year. Key insights from the latest DBCI survey. The digital signage market has shown little growth in 2024 so far. […]
Gautam Bhirani, Managing Director, Eyetalk Media Ventures. Adoption of DOOH advertising has been slow, limited by entrenched practices and systemic challenges. Gautam Bhirani, Managing Director of Eyetalk Media Ventures, shares his views on the current state of AdTech in India’s OOH sector and the way forward. […]
Pre-owned screens could be a solution to cutting project costs and boosting sustainability. But would companies actually use them? We asked digital signage businesses to rate the potential for refurbished hardware. […]
Oh dear … Spotted in a Linkedin post by the managing director for a UK tech company … In a office used by the ... […]
While Taiwan’s E Ink is making a big push into color e-paper and more sophisticated products for digital signage and DOOH applications, a much ... […]
By Bill Duggan, EVP, ANA. 7. Evolve from demographic data to purchase data: Purchase data from retail media is significantly more efficient at predicting consumer lifestyles and interests than demographics. You are what you buy. […]
In a WOO keynote, Ströer co-CEO Christian Schmalzl identified DooH as a key reason for the growth of outdoor advertising. However, the traditional strengths of OoH must always be taken into account. Schmalzl noted that digital is becoming more and more important, but classic OoH should still be taken into account Here are three points he emphasized in his presentation. […]
by Florian Rotberg. Google is positioning ChromeOS as the ideal platform for digital signage: according to the tech company, it enables network owners to manage large fleet of endpoints remotely, secure and energy-efficient. Many cloud-native CMS developers are surprised by how easy it is to develop ChromeOS apps (PWAs) and port their CMS solutions to the platform. […]
Mark Halliday, director of programmatic at JCDecaux UK. First of all, you need to identify the key data points (or triggers) that create opportunities for creativity. These signals could come from a brand’s first-party data, eg. […]
by Florian Rotberg. With record rents, flagship stores on luxury streets rarely generate enough revenue to justify the high rent, premium shop fittings, and significant digital signage investments. However, brands gain immense value from their flagship stores, as they set a standard for the rest of the chain. […]
New Braunfels, Texas City Council approved the conversion of a non-conforming static billboard along I-35 to a two-sided digital billboard. The city’s 2006 Sign ordinance had prohibited the construction of new billboards or the improvements of non-conforming sign. The agreement looks to be a win for everyone. […]
When I was last in Barcelona, at the start of this year and just ahead of the ISE trade show, I found my way ... […]
The F1 race circuit is back in Las Vegas this week, so the city and glitzy Strip will be getting even more attention than ... […]
