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16:9: How Not To Use A 3 By 3 Video Wall

While still in Las Vegas last week, I had a morning meeting over in the deranged labyrinth also known as Caesar’s Palace, and found myself sitting in the central food court, looking at the video wall. It’s a little older, and could be very functional if the content respected and used the limitations of nice screens separated by inches of air space from each other. […]

sixteen-nine.net
Sun, Apr 2, 2017 at 12:22 AM

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16:9: My DSE 2017 Impressions: More People; Better, Faster, Brighter, Thinner Tech

I don’t have the numbers on DSE 2017, but my general sense from conversations with show people is that the counts were up over last year – good news as the numbers were sort of flatlined the last few years. […]

sixteen-nine.net
Sat, Apr 1, 2017 at 12:21 PM

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Moscow: the 7th «Digital Signage – no alternative!» conference, now part of the Russian Retail Week

The 7th international conference «Digital Signage – no alternative!» will take place on June 8 at the Moscow World Trade center. This year, for the first time, the conference will be held in a new format, at the marketing section of Russian Retail Week. […]

digitalsignageadvertising.wordpress.com
Fri, Mar 31, 2017 at 8:07 PM

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Digital signage business sentiment in Russia conservative (Invidis)

The current business situation is rated satisfactory by a majority of the market participants polled in this survey. However the outlook for the next six months registered a more conservative expectation for Digital Signage and Digital out of Home products and services. […]

invidis.de
Fri, Mar 31, 2017 at 5:51 PM

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DSE 2017 Highlights from Wednesday, March 29 (Video by DSConnection)

Check out these highlights from the first official day of Digital Signage Expo 2017 including the show opening, the eye-catching products, the continuing education classes, and the 13th Annual APEX Awards. […]

digitalsignageconnection.com
Thu, Mar 30, 2017 at 11:08 PM

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The evolution of out-of-home advertising and what needs to be done to deliver programmatic OOH buying (EcxchangeWire)

Historically, out-of-home (OOH) has been categorised as ‘traditional media’ – driven by upfront trading deals that required campaigns to be booked months in advance. However, the changes brought by data and technology to other media have not side-stepped OOH. […]

exchangewire.com
Thu, Mar 30, 2017 at 11:07 PM

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OOH ad industry opinion divided over APN-Ooh! merger (AdNews)

With just over a month before a decision is made by the Australia Competition and Consumer Commission (ACCC), some are questioning whether the merger of APN Outdoor and Ooh!Media should go ahead. Supporters of the consolidation say it will stimulate healthy competition between outdoor and larger media channels in the market. […]

adnews.com.au
Thu, Mar 30, 2017 at 11:05 PM

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Cost of GM-mandated digital signage disputed (Automotive News)

It may not be that bad. Chevrolet, Buick and GMC dealers who hit the ceiling recently over a new General Motors requirement for digital signage may find that the price tag for smaller-than-average dealerships could be a lot lower than thought. […]

autonews.com
Thu, Mar 30, 2017 at 11:04 PM

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Selling Digital Signage Content Is Secret to Integrators’ Profitability (Commercial Integrator)

Installing digital signage solutions is not enough. In fact, you shouldn’t call it a “solution” unless you’re also selling digital signage content. Distributor Almo Professional A/V has put its money where its mouth is when it comes to talking about how important it is for its dealers to offer customers content solutions in conjunction with digital signage hardware. […]

commercialintegrator.com
Thu, Mar 30, 2017 at 10:57 PM

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5 Ways to Prove ROI of your Digital Signage Campaigns (Commercial Integrator)

Calculating the return on investment (ROI) of digital signage can be complicated, as it might not be directly tied to purchases. However, there are several things you can do to measure just how effective your digital signage campaign is, and whether it’s worth investing in it. […]

commercialintegrator.com
Thu, Mar 30, 2017 at 10:54 PM

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Samsung Insights: Digital Signage Evolves With Stretched Aspect Ratios, Mirror Displays and Beyon

The shape of digital signage solutions has long been defined by the rectangles we know from our own TVs. However, there are lots of new options to fit the shape and functional needs of today’s changing enterprise. For some businesses, eye-grabbing HD displays on store aisle endcaps may seem like a great idea, for example, except that’s oceanfront property for product in the retail business. […]

insights.samsung.com
Thu, Mar 30, 2017 at 10:49 PM

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How Dunkin’ Donuts delivers digital signage customer experience (DSToday)

For Dunkin' Donuts, it only has a short window in the day to reach its customers, as most come flooding in the morning to get their coffee or donut fix. However, when customers do decide to come in later in the day, their needs can radically change. One time they may like hot coffee, the next they might be interested in a cold drink. […]

digitalsignagetoday.com
Thu, Mar 30, 2017 at 10:48 PM

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CIVIQ Smartscapes Named Exclusive Provider Of London Smart Communications Devices

The UK gets ready for an exciting new array of smart services as CIVIQ helps the region become more efficient, secure and sustainable. […]

prnewswire.com
Thu, Mar 30, 2017 at 10:42 PM

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HuffPost: Takeaways from Advertising Week Europe 2017

Earlier this year, Clear Channel introduced programmatic to outdoor advertising. For a medium like OOH, programmatic advertising becomes not only right audience, right message, right media – but also right location and right level of impact. To quote Justin Cochrane again, “in out of home, the content is the message, there is only real world context. […]

huffingtonpost.com
Thu, Mar 30, 2017 at 10:35 PM

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Digital Signage Expo Announces 2017 APEX Award Winners (DSConnection)

Razorfish and Dreambox Visual Communications took home the top honors of the night, winning the APEX Installation of the Year and APEX Content of the Year awards, respectively. The two overall winners were selected from the nine Gold award winners. […]

digitalsignageconnection.com
Thu, Mar 30, 2017 at 4:02 PM

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