The IRIS Awards were created to recognize and celebrate creative excellence in OOH from across Canada. […]
The 20,000 Vélibs including the 1,800 docking stations in the French capital will be replaced in 2017-2018. The city of Paris awarded the bicycle hiring scheme to a new operator, the French-Spanish consortium Smoovengo. […]
With continued digital developments, Out-of-Home remains the 3rd largest contributor to global ad spend growth. Internet and its sub-medium, mobile internet advertising remain at the top of the agenda. Internet is forecast to overtake TV this year with a share of global ad spend of 36.9%. […]
The Digital Signage Federation (DSF), recently announced the establishment of The Digital Signage Federation Global Digital Out-of-Home (DOOH) Council, an affiliate organization with a worldwide purview specifically to support the needs of companies involved in the intersection between out-of-home advertising and the digital signage industry. […]
There are a number of different ways to sell your media network to advertisers and a clear strategy allowing for all the variances to drive toward your end game of maximizing your sales revenue need to be considered. Some advertisers are happy to be “part of the mix.” Some advertisers will be looking for dominance of a particular position. […]
While traditional OOH conventions seem to move at a snail’s pace from year to year on new tech, DSE comes off as the Star Wars of creativity. Moving light years at a time, each DSE brings in new people, new companies, new tech. For an OOH vet like myself, it’s an amazing three-day journey. […]
APN-owned companies Adshel and Australian Radio Network (ARN) have joined forces for a Perth-based road safety campaign. The 'Might Be a Mate' campaign by 303MullenLowe and media from Carat, uses Adshel's out-of-home (OOH) network – roadside billboards – and ARN's radio advertising to promote safety between motorists and cyclists. […]
A wet mist has been sprayed into your face, your seat has been rocked back and forth, and wind swirls around you. Has Audi got your attention? The auto maker is the first advertiser in Canada to embed such effects into its commercial at Cineplex Inc.’s “4DX” auditorium, which opened at its Yonge-Dundas theatre in Toronto in November. […]
As of May 2017, the Tobacco Products Directive will be placed into full force. New legislation will dictate an array of things for the vape shop industry – no radio advertising, no email marketing, no text messages and no ads in newspapers or magazines. […]
Gas Station TV (GSTV), America’s leading video network at the pump, and Verifone (NYSE: PAY), a world leader in payments and commerce solutions, today announced a 50-50 joint venture that combines the assets and operations of Verifone’s Pump Media division with GSTV, which is owned by Detroit-based Rockbridge Growth Equity and Falcon Investment Advisors. […]
I think there’s cause to worry about this woman. Detroit-based Gas Station TV (GSTV) has done a deal that sees it take over the assets and operations of Verifone’s Pump Media division, in a 50:50 joint venture led by private equity guys. […]
Probably the most interesting thing I saw in a quick walk around several halls at InfoComm China in Beijing on Wednesday was a Shanghai company called Pallas, which has tech that does a really good job of making the seams in LCD video walls visually go away. It uses something called active bezel tech – which the guy at the booth told me was using LED. […]
Sponsored Feature. Highlighting products gives sales associates a natural way to point customers towards high-profit products or ones that are in great demand. […]
The 14th annual Digital Signage Expo (DSE) officially wrapped on March 31, and 2017 was a record-breaking year in virtually every category. Qualified attendance soared to around 5,000, which is almost a 20 percent increase from 2016, and nearly 1,000 international attendees made the trip to Las Vegas for DSE, bringing the number of countries represented to a whopping 62. […]
A lot of companies have come in and out of video analytics for digital signage, but the one constant has been Quividi – a French company with an anonymous pattern detection product a lot of people will tell you is the gold standard for this tech. […]
