The building will look decidedly more extravagant on Wednesday, when Harper’s Bazaar will project 150 cover images — including of Audrey Hepburn, Reese Witherspoon and Gwyneth Paltrow — onto the building’s north facade to celebrate the magazine’s 150th anniversary. […]
Industry sources said Mayfair Equity Partners, an investor in technology and media firms, has been lined up as the new investor in the outdoor specialist agency. Omnicom Media Group owned about 17.5% of Talon Outdoor in 2015, according to a Companies House filing. Eric Newnham, who joined Talon Outdoor in 2013, was the biggest shareholder with about 41%. […]
The week includes events for retail, employee communications, smart cities, digital out of home and of course digital signage. […]
Back from Beijing after several days spent talking and walking at InfoComm China, and waaaay too many hours on my butt flying home. Thanks first to John Wang and Amanda Sung of IAdea, and the rest of the folks from the Digital Signage Multimedia Alliance (of Taiwan) for working with InfoComm to have me over there. I did a 40-minute session on the rise and rise of data-driven signage. […]
A new addition to the convention this year is the Independent OOH Media Company Seminar. This seminar, intended for independent media company executives, will provide insights into digital billboard buildout, adding cellular antennas, vital marketing tools, and other best practices offered through peer-to-peer dialogue. The Expo will be the center of activity this year. […]
While advertising revenue for newspapers and in television is in decline, the value of perimeter and digital screen advertising in Australian stadiums is soaring. Digital signage and screens in stadiums have been through a decade or so of ongoing technological improvement. […]
Candice Simons, CEO, Brooklyn Outdoor: Experiential marketing promotes unprecedented customer engagement, particularly when out-of-home advertising (OOH) and social media activations are put to work. OOH advertising is proven to spur consumer engagement via social media and mobile devices. […]
It might flash brightly and relentlessly throughout sporting events, but digital in-stadium signage is barely visible in industry statistics. Sport stadium signage does not count towards industry figures for out-of-home (OOH) advertising, according to a spokeswoman for the Outdoor Media Association. Revenue for OOH in Australia increased nearly 15 per cent in 2016 to $790 million. […]
This is the third in a series of Billboard Insider profiles of the companies who are automating the out of home sales process. We’ve previously written about Adsemble and Adquick. Insider counts 9 US companies that are trying to develop websites to facilitate buying and selling out of home advertising: ADstruc, AdSemble, Adquick, DoMedia, Fliphound, Kinetic, rVue, Vistar and Xaxis Places. […]
Digital Signage Expo saw a nice bump in foot traffic at this year’s edition of the annual trades show – with more than 4,900 attendees. That was up from about 4,100 in 2016 – a number that had kinda flatlined in recent years. The show stresses in its press release the number of end-users was roughly 2,100 – an all-time high and the number exhibitors truly care about. […]
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The prevailing belief is that programmatic DOOH buying will solve all manner of problems. Will it? Many in the Digital Outdoor Advertising industry by this stage are familiar with the IAB Programmatic Buying Ecosystems schema that depicts the variety of components that make possible the buying and selling of digital media. […]
The inevitable shakeout in digital signage is looming and that can put the pressure on companies to evolve or fade into the sunset. During the Digital Signage Expo in Las Vegas, Stephanie Gutnik, director of Business Development at BroadSign International, provided an overview of the industry lifecycle as it barrels toward a shakeout phase, and offered tips on how to survive. […]
Last week, we examined some of the key trends at Digital Signage Expo, ranging from better displays, gesture-based 3D technology, touchscreen technology trends and the shifting role of digital signage. Now, let's examine a few additional trends related to the various verticals in digital signage and the industry itself. […]
The conference and trade show, which ran March 28-31, set a new record with more than 4,900 attendees, including fewer than 1,000 international visitors from 62 countries. Nearly 2,100 of those attendees were end users, DSE’s primary target audience, setting another all-time high. The exhibit hall also reached a new high-water mark with 86,090 net square feet. […]
