A delayed $1.6 billion merger between the two largest players in the outdoor advertising sector will complete in July, as advertisers continue to shift ad dollars to the booming sector at the expense of traditional media. […]
Chase, a leader in banking, had the desire to take their customer experience to the next level with digital signage. Their technical and in-store design team’s vision was to create a media wall that would add to the customer experience and create a welcoming environment for new and existing clients. […]
Internationales Congress Center München, Munich/Germany. Organisers: Jointly organized by Integrated Systems Events and invidis consulting. Admission: 690 EUR (Early Bird price 483 EUR). […]
State lawmakers are racing against the clock to correct Texas’ sign ordinance, struck down last year by an appeals court, or else “Keep Texas Beautiful” might take a two-year hiatus when it comes to billboards. […]
For decades, Hawaii has banned billboard ads from cluttering the landscape. But some worry a new City Council bill that would allow public recognition of sponsorship on city property and equipment would open the door to easing billboard laws. "What we could end up seeing is the sale of advertising on all city property, including ambulances, and fire trucks and garbage trucks. […]
Another tale of When Cheap Meets Real World, as spotted by reader … My guess – some crappy Android HDMI stick that’s powered by the TV’s USB. TV goes off, stick powers off, and doesn’t come back without a fight when TV powered back on. If so, simple, smart remedy is to plug stick power in wall or something other than USB port. […]
Over the Easter holiday weekend, I enjoyed a pleasant Twitter exchange with Douglas Watts, strategic communications consultant and president of Urban Media Group. As you will see in the tweets below, I thanked him for his role in helping to make OOH the mainstream medium it is today. […]
Out-of-home adverting revenue is continuing to grow at record levels according to the Outdoor Media Association of New Zealand (OMANZ). Its latest figures show revenue spent through OMANZ members in the first quarter of this year reached $26.37 million, a 30 percent increase on the spend in the first quarter of 2016. […]
The Arizona House approved amended legislation Thursday that would allow electronic billboards in some areas of Mohave County where they are now banned to protect the state's astronomy industry. Senate Bill 1114 by Sen. Sonny Borrelli is the legislator's second attempt to add parts of Mohave County to areas where electronic billboards are allowed. […]
Posterscope will, for the first time, activate a bespoke, ‘always ready’ ad-serving platform for Shop Direct. The platform will be powered by Liveposter and at scale through a partnership with Clear Channel, giving Shop Direct brands Very, Very Exclusive and Littlewoods a consistent brand presence on high streets across the UK until the end of 2017. […]
Rich Ventura, NEC vice president and chairman of the Digital Signage Federation, provided an overview of different display technologies emerging. Among those mentioned include: OLED (Organic Light Emitting Diodes), which is a flat light technology that is very fragile, but light and easy to mount. It is also responsive to multiple resolutions. […]
OOH was considered old fashioned, one-dimensional, hard to measure, hard to buy, and hard to schedule. Frequently, it was added to major campaigns simply to lower the CPM’s. Having lost its largest client, and battling federal, state, and local regulators, many thought outdoor was on its last legs. […]
In a media environment of shrinking and fragmented audiences, OOH is actually growing in audience. Borrell Associates forecast time spent with OOH will grow 5 percent from 2013-2018, while all other traditional media would decrease except cable TV, which is projected to have an increase of less than 1 percent. […]
The partnership will grant Posterscope early access to the technology developed by TDG, and in turn, will work with TDG to build technologies that will work synergistically with advertising. In future, Posterscope will help TDG manage any ad inventory generated. […]
Most observers in tech would agree that iBeacon is dead. Nobody wanted to download an application for every retail store, and the beacons themselves either fell off the walls or the batteries died. They didn’t protect privacy, spammed users and even the Apple store didn’t have a positive interaction with them. […]
