The size of the programmatic DOOH market is relatively small today. Of the roughly $3 billion that was spent on DOOH in the US last year, the vast majority of that was done via direct deals, leaving very little inventory to be transacted programmatically. […]
Clicks, the largest health and beauty-focused retail chain in South Africa, with more than 600 stores and over 450 in-store pharmacies nationwide, has partnered with Moving Tactics to install and roll-out a digital signage network within their Clicks Pharmacies nationally. […]
The OOH Creative Testing Tool, launched in May 2013, is one of the most popular resources available to OAAA members. Now, nearing its four-year anniversary, the tool has been accessed more than 30,000 times. To celebrate, OAAA is launching the OOH Creative Testing Tool 2.0. […]
Humberview Volkswagen in Toronto did a big reno recently that was finished off by a massive 2 by 8 video wall on the showroom bulkhead wall. The 27-foot by four-foot video wall has 16 ultra-narrow-bezel 46-inch LCDs that can run a single large image or up to four media pieces side by side, using a digital video matrix that includes five distinct video sources. […]
Guest Post: Jim Nista, Insteo Just back from another few days in Vegas, this time for the printed signs show ISA, aka SignExpo. The exhibit floor is filled with giant plotters, laser-cutters, vehicle wrapping demonstrations, 3D printers and more – everything related to traditional sign printing, manufacturing and installation. […]
“The study analysed over 4 billion data points, with subjects exposed to moving and static ads, and the only relative difference was movement. Movement increases memory encoding in the brain and memory encoding increases ad effectiveness. And Transit advertising is 20% higher than all other outdoor formats when it comes to memory encoding. […]
Guest Post: Richard Murton, Display Technology Touchscreens are now a part of everyday life through their use in mobiles, tablets and at retail outlets, but it is a technology that is still evolving in an attempt to meet the needs of users and businesses. […]
The company IHRT, -4.84% , which owns iHeartRadio and billboard advertising company Clear Channel Outdoor Holdings CCO, -0.85% said it continues to expect cash flow to be negative and is uncertain as to whether it will be able to refinance or extend the maturities of some of its borrowings, according to a regulatory filing. […]
Last year Broadsign filed a lawsuit in New York seeking an order that it did not infringe of three T-Rex patents. Broadsign separately filed three petitions before the Patent Trial and Appeals Court challenging the patents. The Patent Trial and Appeal Board has denied two of the three petitions. […]
Lexington, Kentucky city leaders are beginning to evaluate the use of electronic billboards along certain roadways in the central Kentucky community. Kentucky State legislative action provides local governing bodies the authority to move forward with digital boards. Lamar recently met with the Environmental Quality and Public Works Committee. […]
Fliphound operates an online platform for selling and buying out-of-home (OOH) digital sign inventory. Fliphound’s ~500+ digital billboard network continues to grow and attract new advertisers. The company is affiliated with Atomic Enterprises, an outdoor advertising company specializing in digital billboards. […]
Quizzed for a second time at Sydney’s Supreme Court about the business practices and ultimate collapse of Ambient Advertising in late 2013, Mark Fishwick rejected suggestions his company deliberately reduced orders to trick its customers and obtain a better return. And he denied his firm relied on “insufficiently vigilant” agencies which failed to check that contracts had been honoured. […]
Schools are always grappling with budget restraints. There just isn’t enough money to go around so schools have to get creative to make up the gap. With summer just around the corner and school grounds being empty, now is the time to plan for how to make extra money using existing resources. […]
QSRs are deploying digital signage and kiosks at a much faster pace than before, as many look to boost customer experience through technology. However, its easy to make mistakes when deploying digital signage in a QSR environment. […]
Guest Post: Luis Villafane, Maler Luis Villafane I love when people reply to my guest posts here. I really enjoy knowing that someone is reading what I have to say, and that they have something to either add, thank me for, or disagree. The experience gives a nice “high” to my ego. […]
