So you sign on to handle field service for a network of digital out of home ad screens, and then you find out where the screens are located … As spotted by reader/friend in Toronto office tower. It’s not a new concept, by the way. Goes back as fas as 2001. […]
The UK-based digital OOH creative production house Grand Visual has long been involved on the technical side of that business, and has now gone a lot deeper by formally spinning off an ad technology company that’s meant to make it easier to book dynamic ad campaigns across multiple ad networks. […]
It’s no secret that the digital marketing sector is facing many significant challenges. Issues such as the rise and rise of ad blocking, along with concerns over viewability, measurement and ad fraud are all long-standing issues that Marc Pritchard at P&G has recently brought front and centre into the debate on digital. […]
The move follows APN's acquisition of Adshel late last year, as well as Mike Tyquin replacing Rob Atkinson as CEO of Adshel. The newly created venture will be led by new hire Melanie Lindquist, who has held marketing roles at Channel Nine and Southern Cross Austereo. She also sits on a board of the Australian Marketing Institute. […]
For decades, QSR operators planned and managed promotional campaigns days and weeks in advance because of the lead times needed to design, print, ship and post new menus and posters. But with outdoor digital signage, changes take a matter of minutes, as messages are fine-tuned and promotions are catered to the varying attributes of the people rolling into drive-thru lanes — the 7 a.m. […]
Branded Cities Network operates a suite of 11 screens at 3 Times Square in Manhattan, where campaigns paid for by Chinese fans have aired. The company says some of their requests have come through Chinese or South Korean agencies, though it couldn't name specific ones. "We think it's great," said Michael Galkin, director of marketing and research. […]
The Coca-Cola Co. recently rolled out a new digital signage system attached to endcaps located in the center store of supermarkets to deliver branded video and e-coupons to customers. The plug-and-play system, powered by a mix of Google Cloud technologies, works on any HDMI-ready display. […]
Restaurant drive thru lanes have the potential to increase sales in fast food up to 8 percent. That's on top of the estimated 70 percent of sales that take place at drive thru windows. What's the secret? […]
Digital accounted for 38% of the £1.1bn out of home advertising market in 2016, double the share digital recorded in 2012, while revenues from online ads were up for national newsbrands (+4.9% to £230m) for the fifth year running. […]
Mayfair Equity Partners has backed out-of-home media agency Talon Outdoor. Talon works with media agencies and advertisers to provide outdoor campaigns. It claims to be the only fully independent business of its kind. […]
Lamar is donating the use of hundreds of digital billboards across the country, which will display a celebrity PSA campaign live-streamed from a photo shoot in Providence on April 26th. The live-stream photo shoot is expected to result in more than four million PSA ad spots across the U.S. promoting RAA’s Let’s Recycle RIght! […]
When it comes to Out-of-Home (OOH), fashion and beauty brands can plan their campaigns using increasingly smart ways of targeting the right consumers. 1. Use Data; 2. […]
The advertising strategies behind POS and OOH are very similar – with both, your aim is to grab attention, deliver a punchy message, and mould purchase decision-making in a short space of time. OOH is good at wining over audiences ‘on the go’ and making a strong first impression within the window period of 3 to 5 seconds before the consumer’s mind wanders. […]
“Security is a major concern for all businesses these days. Lamar, like many Out-of-Home companies, has the added pressure of its digital displays being seen by the masses 24/7/365. […]
On the OOH side, we have worked with major media companies including Lamar Advertising, Intersection, JCDecaux, CMT and Adspace Mall Networks, among others. We have also completed hundreds of successful campaigns for major advertisers including Ford, Samsung, Paramount Pictures and Puma. […]
