The latest Digital Signage & Professional Displays Market Analysis from IHS Markit – which the company makes available to Digital Signage Federation members – has a bunch of interesting nuggets of information. […]
Campbell’s Soup Chases the Weather. Oreo Captures the Eclipse. Citi Bank Goes Digital in the City. […]
The first quarter of 2017 attracted 25 submissions from OMA members, including Adshel, APN Outdoor, Bishopp Outdoor Advertising, JCDecaux, oOh!media, Paradise Outdoor Advertising, and QMS Media. Guest judges included M&C Saatchi associate creative director Paula Keamy, Tonic Health marketing manager Joanna Mitchell and Ayuda managing director Remi Roques. […]
The Outdoor Advertising Association of America (OAAA) shows how out of home (OOH) advertising can be impactful in its many forms. […]
A rewrite of North Carolina’s outdoor advertising regulations could bring more financial compensation to owners of roadside billboards when governments require they be dismantled to make way for new projects. But government officials, including Gov. […]
The emergence of System on Chip technologies has certainly stirred the pot in the digital signage world; dividing opinions within the hardware industry but unifying the Content Management System community. While the argument can be made for and against SOC, it can become somewhat pointless; there is a place for both. […]
It looks like the Department of Transportation and its connected agencies will be forced to postpone the implementation of RA 10913, or the Act Defining and Penalizing Distracted Driving. […]
“It’s quite clear that sign-makers are looking to move into the digital space as their customers and vertical markets are demanding this,” says Bartram, adding: “The problem is that many of them do not have the expertise internally and see it as a risky investment. […]
Organised by UBM Trust, OLED CHINA 2017 and DIGITAL SIGNAGE 2017 will be held from September 20-22 at Shanghai New International Expo Centre (SNIEC), along with two other UBM Trust flagship events SIGN CHINA 2017 & LED CHINA 2017. The four concurrent events will bring together 1,300 exhibitors covering 100,000 sqm exhibition space. […]
Digital Out of Home revenue reported for the quarter January to March 2017 is £107 million, up by a significant 28% on Q1 2016. Digital now accounts for 42% of all Out of Home revenue, an increase of 9.4 percentage points on Q1 2016. Total Out of Home revenue for the quarter is £252million. […]
There is a theory in evolution called punctuated equilibrium. Essentially what it says is that evolution is not a steady, plodding, gradual accumulation of incremental changes over time. Instead, it says that evolution is long periods of relative stasis where very little changes, punctuated by short bursts of rapid, major changes, moving forward in fits and starts. […]
When JetBlue wanted to promote its new credit card recently, it worked with Outfront Media to create a digital billboard located at 1500 Broadway in New York City. The Android-based billboard used the airline’s active flight schedule and the Google Maps API to tell Times Square visitors how fast they could get to various travel destinations from where they were: 38 minutes to John F. […]
In this video, I will explain the significance of the Interactive Advertising Bureau and the Mobile Marketing Association’s Media Rating Council-sponsored audience standard, which is dubbed the Location-Based Advertising Measurement Guidelines, to the digital out-of-home and digital place-based space. And it risks to be highly significant indeed. […]
FMCG brands use April Fools creative at ASDA. The FT targets transatlantic travellers at Heathrow. Skoda tells people how quickly they can escape the rat race. […]
Intersection manages and sells media in many of the biggest media markets and transit hubs in the country, such as Philadelphia, Chicago, San Francisco, and Seattle. One of the most exciting aspects of the digital transformation of out-of-home media is the ability to integrate with programmatic solutions. […]
