Raw Feed & Search

Is QMS Media the next acquisition target after the failed oOh Media/APN Outdoor merger? (the Bull)

The competition watchdog’s recent decision to reject oOh!Media and APN Outdoor Group’s proposed merger attracted plenty of headlines. Less considered is the impact on smaller rival QMS Media and whether it is a takeover target as big players look for scale. To recap, I outlined a positive view on oOh!Media and APN Outdoor Group for The Bull in February 2015. […]

thebull.com.au
Sun, May 28, 2017 at 5:08 PM

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16:9: In digital signage, simpler screen layouts just make sense

Guest Post: Loren Bucklin, ConnectedSign The single biggest content mistake being made in digital signage is asking displays to do too much. Put simply, many screens are way over-populated with data and information. It sometimes seems like the mistakes made in the print world have migrated to the digital signage displays. […]

sixteen-nine.net
Fri, May 26, 2017 at 9:08 AM

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Two largest DOOH entertainment networks TouchTunes and PlayNetwork complete merger (BusinessWire)

TouchTunes and PlayNetwork have completed their previously disclosed merger to create the global market leader for music and branded entertainment media. […]

businesswire.com
Fri, May 26, 2017 at 2:35 AM

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Winners of the 8th Edition of the Carte Blanche for Creatives OOH Competition in Quebec (Bell Media)

T […]

bellmedia.ca
Fri, May 26, 2017 at 2:17 AM

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Look Out 2017: The oldest medium shows the new ones how it’s done

The final words of the conference delivered by hosts Kevin Gleason and David Krupp were a quote by OOH veteran Doug Watts: "While those other media are crippled and fading, OOH has survived, adapted, and succeeded. OOH is not only still standing, it is standing tall. Your members and the industry as a whole have much to be proud of. […]

Editorial
Thu, May 25, 2017 at 8:51 PM

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Virgin: Why startups shouldn’t discount outdoor advertising

When thinking about promoting their business, few start-ups would consider out of home advertising. […]

virgin.com
Thu, May 25, 2017 at 6:39 PM

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Jim Spaeth: Creative accounts for 70% of out of home ad ROI (Billboard Insider)

Numerous studies, very consistently, said that the creative is responsible for between 2/3 and 3/4 of a campaign’s ROI. These companies work for all of the leading advertisers and, collectively, have experience with hundreds of brands over many decades. […]

billboardinsider.com
Thu, May 25, 2017 at 6:38 PM

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How much does an LED video wall cost? (Planar)

The cost of an LED wall is a function of its physical size, the number of pixels packed into the wall, the quality of the LED components, and other value-added features. So many decisions affect the final price and it is useful to explore them all before selecting a product for your application. We’ll begin with the physical size of the wall. […]

planar.com
Thu, May 25, 2017 at 6:29 PM

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National digital billboard campaign aims to boost seat belt use among young people (Billboard Insider)

Digital billboards will display buckle-up safety messages May 26 through 29, the Memorial Day weekend. The safety effort is co-sponsored by The Ad Council, which also arranged for printed billboards. Orders “sold out. […]

billboardinsider.com
Thu, May 25, 2017 at 6:19 PM

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Digital signage industry needs a SIC code (Military Technologies)

“There is no SIC code for this industry and it’s such a broad industry. There is no standard that defines those who do digital menu boards and those who do corporate communications, and those who do just hardware or software, for example,” Dixon said. Dixon added there is a hurdle that exists globally in the digital signage industry. […]

Thu, May 25, 2017 at 5:15 PM

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Six examples of engaging DOOH ads (DSConnection)

The new challenge for advertisers is to create digital signage content that adds value to encounters with their brands. These six companies have managed to develop immersive content that leads individuals through unforgettable branded experiences. […]

digitalsignageconnection.com
Thu, May 25, 2017 at 3:08 PM

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16:9: Marjiuana dispensaries pay for digital signage set-up in one month of upsells

Politics and laws are in a bit of “who knows what’s gonna happen next?” state these days in the U.S., but assuming states that decriminalized marijuana are not shut down federally, this is a big growth area for a bunch of industries – including digital signage. […]

sixteen-nine.net
Thu, May 25, 2017 at 10:49 AM

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The National Center for Missing & Exploited Children and Clear Channel Outdoor Americas Launch Los Angeles Billboard Campaign Timed with National Missing Children’s Day

M […]

businesswire.com
Thu, May 25, 2017 at 7:27 AM

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5 digital signage trends set to change the market (DSToday)

The future of digital signage will comprise many functions and features including personalization, data analysis, augmented reality, interactive media and artificial intelligence. Technologies will be trickier. Nobody wants to show down and wait. […]

digitalsignagetoday.com
Thu, May 25, 2017 at 7:11 AM

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What does DOOH advertising need to do to win over brands? (MediaTel)

The buying and selling process. Educating the creative agencies. Moving away from price to value. […]

mediatel.co.uk
Wed, May 24, 2017 at 11:47 PM

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